How some of the smartest companies in the channel stay nimble, fresh and relevant. Direct selling has always prided itself on being an opportunity for everyone. A vehicle that allows people from all walks of life to regain a sense of personal and financial freedom. That message hasn’t changed—but the methodology continues to.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity. 

AdvoCare and its philanthropic organization, The AdvoCare Foundation, announced the recipients of its 2023 grants that will be used to impact health, exercise and nutrition for children. 

Direct selling is not a one-size-fits-all proposition. The flexibility and freedom provided by the opportunity have always been important elements of the channel’s appeal to aspiring entrepreneurs. Essentially, there are four basic direct selling models.

Following its lawsuit against AdvoCare in 2019, the Federal Trade Commission (FTC) is returning more than $149 million to AdvoCare distributors who reported losing money as a result of deceptive earnings claims. 

In honor of Teacher Appreciation Week, AdvoCare is hosting a recognition sweepstakes that invites individuals to submit a note about the special educators in their life.

AdvoCare, through its philanthropic initiative, the AdvoCare Foundation, recently issued 13 grants to nonprofits across the United States, totaling more than $295,000.

The Rock ‘n’ Roll Running Series, which hosts races in a block-party atmosphere and culminates in a finish-line music festival, has named AdvoCare International’s Spark as its official energy drink sponsor. In this multi-year sponsorship, AdvoCare will be on-site at each of the series’ races to offer samples of its bestselling Spark flavors to participants […]

AdvoCare International, LLC is hosting a giveaway in conjunction with National Nurses Week to celebrate healthcare workers. The sweepstakes will award its AdvoCare Glow System and Spark Energy to 200 winners. Nurse nominations can be submitted through the AdvoCare Connect website through May 11. “We are especially grateful for the dedication of nurses in our […]

AdvoCare International, LLC hosted a “Keep the Beat Challenge” to encourage its employees, distributors and customers to improve their heart health through exercise. Combined, the group tracked more than 500,000 minutes of workouts. “Improving overall heart health and performing at your highest level are two main goals for AdvoCare and we knew a group workout […]

AdvoCare Senior Manager in Research and Development, Dr. Lauren Horton, Ph.D., was included in the Dallas Women of Impact leaders for the American Heart Association’s Go Red for Women campaign. The Women of Impact leaders raise funds for Go Red For Women, a “comprehensive platform designed to increase women’s heart health awareness and serve as […]