Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
The Direct Sellers Association of Canada recently announced the appointment of five new members to its Board of Directors. The newly appointed directors are: Darla Brown – General Manager Canada, Plexus Worldwide Jackie McClements – Vice President and General Manager, Monat Global Canada Sona van der Hoop – Senior Director North American Sales, Mannatech Marcia […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
AdvoCare International today announced a revision of its business model from multi-level marketing to a direct-to-consumer and single-level marketing compensation plan. AdvoCare has been in confidential talks with the Federal Trade Commission about the AdvoCare business model and how AdvoCare compensates its Distributors. The planned change will impact Distributors who have participated in the multi-level […]
AdvoCare International recently hosted an after-school tennis clinic with AdvoCare endorser and Women’s Tennis Association (WTA) player Cici Bellis at Shenandoah Park in Miami. The Plano, Texas-based health and wellness company, the official nutrition partner for the premier tennis event, the Miami Open, also donated $10,000 to the City of Miami Parks and Recreation Department […]
Hendrick Motorsports recently announced that the team has aligned with health and wellness company AdvoCare as its official nutrition partner through the 2020 season. AdvoCare’s suite of nutritional and sports performance products will be used by HMS’s pit crews and teams in the NASCAR Cup series. The company’s products will be used in the team’s […]
Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]
AdvoCare recently announced the signing of Kansas City Chiefs quarterback Patrick Mahomes II as an AdvoCare Product Endorser. The 23-year-old star, who is a candidate for this year’s MVP award, is an avid fan of AdvoCare products, having used the supplements as part of his health and performance regimen throughout his career. Originally from Tyler, Texas, […]
AdvoCare International, L.P. has officially opened for business in Canada. The Plano, Texas-based health and wellness company launched its Canadian operations on September 5, bringing weight management and sports performance products and business opportunities to the Canadian market. “For over 25 years, AdvoCare Distributors have built champions across the United States with our incredible products […]
Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA […]