AdvoCare International recently hosted an after-school tennis clinic with AdvoCare endorser and Women’s Tennis Association (WTA) player Cici Bellis at Shenandoah Park in Miami. The Plano, Texas-based health and wellness company, the official nutrition partner for the premier tennis event, the Miami Open, also donated $10,000 to the City of Miami Parks and Recreation Department […]

Hendrick Motorsports recently announced that the team has aligned with health and wellness company AdvoCare as its official nutrition partner through the 2020 season. AdvoCare’s suite of nutritional and sports performance products will be used by HMS’s pit crews and teams in the NASCAR Cup series. The company’s products will be used in the team’s […]

Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]

AdvoCare recently announced the signing of Kansas City Chiefs quarterback Patrick Mahomes II as an AdvoCare Product Endorser. The 23-year-old star, who is a candidate for this year’s MVP award, is an avid fan of AdvoCare products, having used the supplements as part of his health and performance regimen throughout his career. Originally from Tyler, Texas, […]

AdvoCare International, L.P. has officially opened for business in Canada. The Plano, Texas-based health and wellness company launched its Canadian operations on September 5, bringing weight management and sports performance products and business opportunities to the Canadian market. “For over 25 years, AdvoCare Distributors have built champions across the United States with our incredible products […]

Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA […]

The Direct Selling Association (DSA) Annual Meeting’s general sessions kicked off today with a focus on sharing best practices for the direct selling industry and exploring new ways to continue developing “America’s Original Entrepreneurs.” The event will run through tomorrow at the Marriott Marquis San Diego Marina in San Diego. “Direct selling is poised to be […]

Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! The companies, listed in alphabetical order, are: AdvoCare Isagenix It Works! Jeunesse LifeVantage Nu Skin Plexus Worldwide Pure Romance Scentsy Team National USANA Xyngular Zurvita Each company above is profiled in this supplement, with employees and executives sharing why they believe […]

“I wanted to create a workplace where employees never have to feel like they have to put their work above the needs of their family.” —Kevin Guest, CEO Company / USANA Headquarters / Salt Lake City, Utah Number of Full-Time Employees / 818 Year Founded / 1992 What makes your company one of the best […]

“AdvoCare’s culture is one of positivity and integrity. We are dedicated to collaboration across all functions.” —Allison Cunningham, Senior Director, Human Resources Company / AdvoCare International Headquarters / Plano, Texas Number of Full-Time Employees / 355 Year Founded / 1993 What makes your company one of the best places to work in direct selling? AdvoCare is […]

Plano, Texas-based AdvoCare International, L.P. recently announced that Brett Blake has been promoted to chief executive officer. He will assume the new role on April 1. Blake replaces industry veteran Brian Connolly, who served as interim CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as executive chairman of the Board. Blake […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]