WeWork Debacle Changes the Gig Economy Game; Public Direct Sellers Continue to Slow.   WEWORK IMPLOSION SIGNALS THE END TO BLANK CHECK FINANCING FOR GIG ECONOMY For the past several years, growth in the U.S. Direct Selling market has appeared to plateau after decades of posting mostly consistent, mid-single-digit kind of growth rates, even during…

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Medifast Opens in Singapore

Medifast, the company behind OPTAVIA, announced its official opening in Singapore. To celebrate, the company hosted several events starting on December 6, including a ribbon-cutting ceremony and a public event at the Kallang Wave Mall. “Expanding the OPTAVIA movement to Singapore enables us to bring our revolutionary approach to health and wellness to those in…

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year

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

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Focus

Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…

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Medifast Q3 2019

Medifast, Inc. (NYSE: MED) reported record revenue of $190.1 million for the third quarter ended September 30, 2019. Revenue was up 36.5 percent from $139.2 million for the third quarter of 2018. The total number of active earning OPTAVIA Coaches increased to 32,200, compared to 22,600 for the third quarter of 2018, a 42.5 percent increase. “Our focus on long-term, sustainable…

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Public Direct Sellers: Why We Have “Regulatory” and “China” as Risk Factors; Stocks Feeling the Pain China deteriorates substantially, and it’s not geopolitics  Business in China for the publicly traded Direct Selling stocks slowed substantially in the Q2 due to the government’s crackdown on direct selling nutrition companies earlier in the year. The most exposed…

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Medifast held its first Healthy Habits For All Week, a week of service dedicated to advancing its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. The company partnered with its OPTAVIA Community of more than 30,000 independent OPTAVIA Coaches with the goal of promoting healthy habit creation in local communities. From Monday, September 9 through Sunday,…

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Medifast Q2

Medifast, Inc. (NYSE: MED) yesterday reported record revenue million for the second quarter ended June 30, 2019. Second quarter revenue increased 59.5 percent to $187.1 million from revenue of $117.3 million for the second quarter of 2018. OPTAVIA-branded products represented 75 percent of consumable units sold for the second quarter compared to 64 percent for the same period a year ago. The total…

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Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

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Healthy Habits

Medifast recently announced its commitment to bring healthy habits to kids and families in underserved communities. Through its partnerships with local and national nonprofits, the company’s philanthropic initiative Healthy Habits For All will work to provide the education and access necessary to make healthy habits a reality for everyone. “Health and wellness programs are often out…

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