Medifast, the parent company of OPTAVIA, debuted Trilivy, a comprehensive metabolic health system designed to support healthy lifestyle change. Included in the launch is the Trilivy Reset Fueling line, an array of new meal replacement options formulated with proprietary ingredients to support key metabolic pathways, normal fat metabolism and healthy insulin function.
Trilivy is structured in three phases – Reset, Refine and Renew – and aims to create a “targeted reset” of the body’s metabolism by targeting the visceral fat stored around organs and muscles, preserving lean mass to support energy and mobility during weight loss and protecting healthy muscle to maintain an active metabolism and regulate body weight.
Medifast called the introduction of Trilivy a “major corporate transformation” and believes it is the “beginning of a new era focused on optimal metabolic health.” With the launch of Trilivy, Medifast transitions from OPTAVIA to a new brand evolution that represents a vision beyond traditional weight loss into a more expansive view that addresses consumers’ broader metabolic health challenges.
“Medifast is evolving with the health and wellness landscape, and we believe Trilivy represents an important step in leading the conversation and building mindshare around metabolic health,” said Nick Johnson, Medifast CEO. “Trilivy honors the strong foundation we’ve built while embracing a brand that reflects where we’re headed: a modern metabolic health company built for today’s world and tomorrow’s opportunities. By uniting breakthrough science, individualized support and sustainable habit creation, we have developed a system intended to help people transform their metabolic health, which has become one of the biggest health challenges people face today. Trilivy will put people back in control with the support they need most, giving our coaches and clients the opportunity to help build a better future for metabolic health.”
