Direct selling stocks continue to outperform the Dow Jones Industrial Average (DJIA) amid the current pandemic environment*. Insights from investment banking and business development firm Transformation Capital show that both large-cap and small-cap direct selling stocks have continued to exceed financial expectations since early March, when the coronavirus began to have an economic impact on…

Read More
Medifast Opens in Singapore

Medifast, the company behind OPTAVIA, announced its official opening in Singapore. To celebrate, the company hosted several events starting on December 6, including a ribbon-cutting ceremony and a public event at the Kallang Wave Mall. “Expanding the OPTAVIA movement to Singapore enables us to bring our revolutionary approach to health and wellness to those in…

Read More
year

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

Read More
Best in Biz Awards

Medical Marijuana subsidiary Kannaway, Medifast and USANA Health Sciences recently won Best in Biz Awards. Since 2011, the Best in Biz Awards has maintained its status as the only independent business awards program judged by prominent reporters and editors from top-tier publications from North America and around the world, from The Associated Press to The Wall Street Journal. Entrants have…

Read More
Focus

Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…

Read More
Medifast Q3 2019

Medifast, Inc. (NYSE: MED) reported record revenue of $190.1 million for the third quarter ended September 30, 2019. Revenue was up 36.5 percent from $139.2 million for the third quarter of 2018. The total number of active earning OPTAVIA Coaches increased to 32,200, compared to 22,600 for the third quarter of 2018, a 42.5 percent increase. “Our focus on long-term, sustainable…

Read More
Greninger

Medifast today announced it has named Claudia Greninger as executive vice president of Human Resources. Greninger is tasked with developing the company’s global talent management strategy, which encompasses recruitment, succession planning and employee development and retention. She will use Medifast’s core values of accountability, integrity, courage, teaming, empowerment, partnership and diversity to drive her efforts. “We are thrilled…

Read More

Public Direct Sellers: Why We Have “Regulatory” and “China” as Risk Factors; Stocks Feeling the Pain China deteriorates substantially, and it’s not geopolitics  Business in China for the publicly traded Direct Selling stocks slowed substantially in the Q2 due to the government’s crackdown on direct selling nutrition companies earlier in the year. The most exposed…

Read More

Medifast held its first Healthy Habits For All Week, a week of service dedicated to advancing its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. The company partnered with its OPTAVIA Community of more than 30,000 independent OPTAVIA Coaches with the goal of promoting healthy habit creation in local communities. From Monday, September 9 through Sunday,…

Read More
Medifast Q2

Medifast, Inc. (NYSE: MED) yesterday reported record revenue million for the second quarter ended June 30, 2019. Second quarter revenue increased 59.5 percent to $187.1 million from revenue of $117.3 million for the second quarter of 2018. OPTAVIA-branded products represented 75 percent of consumable units sold for the second quarter compared to 64 percent for the same period a year ago. The total…

Read More