Medifast, the parent company for OPTAVIA, announced its financial results for the third quarter of 2025. Revenue during the quarter fell 36.2% to $89.4 million, which the company attributed to a decrease in the number of active earning OPTAVIA coaches. Total active earning OPTAVIA coaches declined 35% from 30,000 in Q3 2024 to 19,500 in […]

Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body’s metabolism.

An analysis of data from Medifast, the parent company of direct selling organization OPTAVIA, from their clinical trial showed that those using the company’s Optimal Weight 5 & 1 plan preserved 98% of lean mass after 16 weeks on the program. These new findings support Medifast’s original goal of supporting metabolic health beyond simply driving weight loss.

Medifast, the parent company of direct selling organization OPTAVIA, announced its financial results for the second quarter of 2025. Revenue during the quarter fell 37.4% year-over-year to $105.6 million, which the company said was primarily driven by a decrease in the number of active earning OPTAVIA coaches.

Medifast, the parent company of OPTAVIA, reported its financial results for the first quarter of 2025. Revenue during the quarter was $115.7 million, a 33.8% decrease from the same period in 2024.

Medifast announced its financial results for the fourth quarter and full year 2024. Revenue during the fourth quarter was $119 million, with a revenue per active earning coach of $4,391.

Medifast announced its financial results for the fourth quarter and full year 2024. The parent company for direct selling organization OPTAVIA, Medifast reported fourth quarter revenue of $119 million.

Medifast announced the debut of OPTAVIA ASCEND, a new line that includes high-protein mini meals and daily nutrient packs. These new nutrition plans are designed to support those using GLP-1 medications and working to manage a healthy weight.

edifast, parent company of OPTAVIA, reported its third quarter 2024 financial results. Revenue for the quarter was $140.2 million, a 40.6% year-over-year decline. This decrease was primarily driven by lower OPTAVIA coach productivity and fewer active earning OPTAVIA coaches, which decreased by 36.3% from the same period last year.

Medifast, the parent company of direct selling organization OPTAVIA, announced its financial results for the second quarter of 2024, posting $168.6 million in revenue, a 43.1% decrease from the same period in 2023. The total number of active earning OPTAVIA Coaches decreased by 36.2% year over year to 33,900, with a 10.9% decline in their average revenue.

Medifast, the parent company of direct selling brand OPTAVIA, was recognized by US News & World Report as one of the nation’s Best Companies to Work For within the food and drink industry. This is the second consecutive year that Medifast has been included in this list.

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.