Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body’s metabolism.
This new strategic shift is aimed at serving the often misunderstood and overlooked crisis of metabolic health in the US.
“For decades, we’ve empowered millions of people to achieve significant weight loss and improve their health,” said Dan Chard, Medifast Chairman and CEO. “What we’ve discovered through our clinical research and breakthrough insights is that the same science driving our program’s weight loss outcomes can go even further—helping unlock a healthier metabolism and promoting overall wellbeing. This focus on metabolic health marks the next evolution in our mission: addressing a wider range of health challenges millions face, from weight loss to enhanced vitality and a longer health span.”
Medifast believes recent breakthrough research, combined with years of clinical evidence, will help it leverage this new approach to deliver quality weight loss for consumers that burns visceral fat, retains lean mass and protects and supports healthy muscle through an active metabolism.
“Metabolic health is the foundation of lifelong vitality,” said Dr. Satya Jonnalagadda, Medifast Vice President of Scientific & Clinical Affairs. “Metabolic Synchronization represents an innovative, evidence-based solution that enables people to take control of their health, not just by losing weight, but by improving how their bodies work at a fundamental level.”
