Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body’s metabolism.

An analysis of data from Medifast, the parent company of direct selling organization OPTAVIA, from their clinical trial showed that those using the company’s Optimal Weight 5 & 1 plan preserved 98% of lean mass after 16 weeks on the program. These new findings support Medifast’s original goal of supporting metabolic health beyond simply driving weight loss.