Medifast, the parent company of OPTAVIA, reported its financial results for the first quarter of 2025. Revenue during the quarter was $115.7 million, a 33.8% decrease from the same period in 2024. The company attributed this decline primarily to a corresponding decrease in active earning OPTAVIA coaches, which fell 32.8% from 37,800 to 25,400 year-over-year.
Gross profit during the quarter fell 33.8% to $84.2 million, compared to $127.3 million in the first quarter of last year. Loss from operations during the quarter was $1.3 million, a 115.9% decline from Q1 2024 when income from operations reached $7.9 million.
Net loss during the quarter was $0.8 million, or $0.07 per share. In the first quarter of last year, net income was $8.3 million, or $0.76 per share.
“In today’s health and wellness landscape, more people than ever are seeking guidance not just for weight loss but for learning how to lead a healthier lifestyle,” said Dan Chard, Medifast CEO. “However, research we commissioned indicates that 83% of those looking to lose weight lack confidence in their ability to transition to a healthy lifestyle for long-term health and wellness improvements. Our OPTAVIA program is designed to provide this essential knowledge through personalized support and clinically studied, tailored plans. The journey begins with our OPTAVIA coaches, who guide and help our customers in achieving and maintaining a healthy weight while preserving lean muscle and improving overall health. This year, we are focused on revitalizing our coach and customer base by supporting them with enhanced tools, data, and new products. Our business focus remains on reestablishing sustainable long-term growth while improving profitability.”
The company ended the quarter with $164.4 million in cash, cash equivalents and investment securities with no debt as of March 31, 2025.
