Medifast, the parent company of direct selling organization OPTAVIA, announced its financial results for the second quarter of 2023, including revenue of $296.2 million, a 34.7% decrease from the second quarter of 2022. The company attributes this decline primarily to a decrease in the number of active earning OPTAVIA Coaches, as well as the decline […]

Medifast announced the debut of OPTAVIA ACTIVE, a line of exercise supplements and protein powders designed to help customers of all fitness levels optimize their motion habits. This new launch is an effort by Medifast to capture more market share opportunities.

Medifast, the parent company of direct selling organization OPTAVIA, announced enhancements to its Fuel for the Future program, a strategic initiative that will optimize the company’s spending and investments to prepare for and catalyze sustainable future growth.

Medifast, the parent company of direct selling organization OPTAVIA, announced first quarter 2023 revenue of $349 million, a year-over-year decrease of 16.4% from the same time last year.

Medifast, the parent company for direct selling organization OPTAVIA, has been named to Financial Times’ list of The Americas’ Fastest Growing Companies. Companies included in this list were ranked by compound annual growth in revenues from 2018 to 2021.

Medifast, the parent company OPTAVIA, released its fourth quarter and full year financial results for 2022. In Q4, revenue for the company reached $337.2 million, a 10.7% decline from the previous year’s quarter, with a net income of $26.5 million and earnings per diluted share of $2.41.

A survey by Medifast found that 81% of U.S. adults have cut their spending in the last six months. 70% of those surveyed said they “do not plan on letting their health and wellbeing falter.”

Medifast, the parent company of direct selling organization OPTAVIA, was recognized by FORTUNE Magazine for the fourth consecutive year on its list of 100 Fastest-Growing Companies.

Medifast, the parent company of direct selling organization OPTAVIA, announced a return to historic norms for customer retention rates, resulting in third quarter revenue of $390.4 million, with revenue per active earning coach averaging $5,897, down from $6,773 during the same quarter last year.

OPTAVIA was honored by independent market research firm Euromonitor International as the #1 Weight Loss Program in the U.S. by Revenue for 2021.

Medifast, the parent company of direct selling organization OPTAVIA, published “Healthy Habits Associated with Successful Weight Loss Maintenance on a Commercial Program: Learnings from a Research Survey” in the Food and Nutrition Sciences journal. Analyzing self-reported data from the OPTAVIA Community of Coaches and Clients, the study found that those who experienced long-term weight loss […]

In a partnership with WeAreTeachers, a resource hub for educators, Medifast, the parent company of direct selling organization OPTAVIA, launched a free nationwide K-5 curriculum promoting healthy habits.