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ASEA Expands into China

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ASEA Global announced a strategic expansion into China. This market decision is part of the company’s international growth strategy and commitment to scaling its global footprint, particularly in the Asia-Pacific region.

Boyd Price, ASEA Senior Vice President of Sales for Asia-Pacific, will oversee the regional execution for the market as well as field development. Price has more than two decades of experience in direct sales and has expertise in leading international expansion and driving growth across Asia-Pacific markets. He has a track record for successfully launching new markets, leading regional operations and building high-performance teams in complex, high-growth environments, including China and Southeast Asia.

“This expansion into China is a defining moment for ASEA,” said Tai Tolman, ASEA Chief Revenue Officer. “Over the past year, we’ve been intentional about building the infrastructure, leadership and strategy needed to unlock this new market. China represents an incredible opportunity, and this launch is a clear reflection of the progress we’re making as an organization. We’re not just entering a new market—ASEA is adopting an appropriate business model in China that is fully compliant with applicable laws and regulations. We’re doing it the right way, with the right foundation for long-term growth.”

Natura Reports Q1 2026 Financial Results

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Natura released its financial results for the first quarter of 2026. The company gained market share in Brazil, which it said was driven by “sell-out growth” and a sequential increase in the relationship selling channel, and experienced strong performance in its Hispanic markets. As a whole, the Natura brand grew 7% in constant currency.

Net revenue during the quarter was $950 million, with an EBITDA of $70 million. Revenue overall was pressured by macro conditions in Brazil and Argentina, but following the integration with Avon, its Argentina market is showing gradual recovery. Avon’s relaunch in Brazil and Mexico is in its early stages, having just rolled out in March, but it is already generating above-expectation sales.

Brazil digital sales grew 23.6% year-over-year and was underpinned by stronger platform traffic and initiatives like live commerce and an ongoing digitalization of its consultant network. Retail revenue grew 14.3% year-over-year.

The company stated that its cash flow was broadly neutral when excluding the quarter’s “extraordinary expenses,” which it stated attested to its resilience even amid revenue pressure.

“Having implemented the new operating model without disruptions, our focus turns entirely to sustainable revenue growth and expanding profitability,” said João Paulo Ferreira, Natura CEO. “We are confident in delivering on our 2026 commitments, which include improving annual margin versus 2025 and robust cash generation, with our optimal capital structure and disciplined capital allocation translating directly into returns for shareholders.”

eXp World Holdings Reports Q1 2026 Financial Results

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eXp World Holdings, the holding company of eXp Realty, announced its financial results for the first quarter of 2026. Revenue grew 5% year-over-year to $1 billion with an adjusted EBITDA of $4.1 million, an 88% increase from $2.2 million in Q1 2025. The company reported a net loss of $11 million and net loss per diluted share of $0.07 with operating expenses of $84.1 million, which were down 3% year-over-year.

Net cash provided by operating activities was $20.6 million, down from $39.8 million in the prior year’s quarter. Total number of agents and brokers engaged on the eXp Realty platform saw a 1% increase year-over-year, and real estate sales transactions increased 2% year-over-year to 91,598. Real estate sales volume grew 5% year-over-year to $40.7 billion.

“Our first quarter results exceeded our revenue expectations as agent productivity continues to increase,” said Leo Pareja, eXp Realty CEO. “We have always been a company built by agents, built for agents, and this quarter we’ve taken a meaningful step in broadening that mission. The addition of NextHome creates maximum optionality across our platform. This multi-model approach serves the full spectrum of real estate entrepreneurs on a single, unified global platform that empowers every agent to grow their business on their own terms.”

Full-year 2026 guidance now includes revenue between $4.85 billion to $5.15 billion with an adjusted EBITDA between $50 million to $75 million.

“With the acquisition of NextHome, eXp World Holdings has evolved into a borderless, multi-model leader,” said Glenn Sanford, eXp World Holdings Founder, Chairman and CEO. “This strategic move, punctuated by our new ticker ‘AGNT,’ reflects our position as a forward-thinking operating platform built to power the modern agent. By integrating a best-in-class franchise vehicle into our technology-driven ecosystem, we are providing the infrastructure for agent entrepreneurs to scale without the traditional friction of brick-and-mortar overhead. This evolution makes our entire network more valuable for everyone, creating a more durable organization designed to thrive throughout any market cycle.”

Zinzino Reports Preliminary Sales Results for April 2026

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Zinzino announced its preliminary sales results for the month of April 2026. Overall group revenue increased 21% to $33.13 million. Zinzino’s sales markets increased 22% year-over-year to $32.6 million.

Accumulated 2026 year-to-date revenue grew 26% to $133 million.

South America, which includes Peru and Colombia, showed the strongest growth rate at 427%. North America (Canada, US and Mexico), Central Europe (Austria, Germany and Switzerland) and Africa (South Africa) also showed strong growth rates.

Every one of the group’s markets, with the exception of East Europe showed positive sales momentum.

inCruises Reports Record-Breaking Cruise Season

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inCruises announced it has surpassed 50,000 passengers booked and 20,000 cruise bookings across more than 560 itineraries and 12 different cruise lines in the first four months of 2026. This is a record-breaking milestone that the company stated “reflects the continued expansion of inCruises’ diverse and fast-growing international member base.” The company generated bookings from 98 countries so far in 2026, with especially strong performance in Central Asia, Europe and Asia-Pacific markets.

“This level of performance reflects the growing strength of our global membership model and the increasing engagement and empowerment of our members,” said Anthony Varvaro, inGroup International CFO & COO. “We are seeing meaningful volume growth across multiple regions, with strong forward booking behavior in both established and emerging markets.”

The company also announced the introduction of a number of program upgrades under its Membership 3.X that are designed to increase member engagement, expand flexibility and increase access.

“We are seeing a strong alignment between what our members want and what our cruise line partners are delivering,” said Tatiana Wegzym, inCruises Commercial Partnerships Manager. “By delivering the right mix of itineraries, regions and price points, we’re helping more members access cruising while delivering significant, high-quality, increasing demand to our partners.”

LR Health & Beauty Reports Q1 2026 Financial Results

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LR Health & Beauty reported its financial results for the first quarter of 2026. Sales in the quarter reached $71.6 million with a normalized EBITDA of $6.12 million. Sales fell 17.8% year-over-year. EBITDA declined from $8.7 million in the same quarter of 2025, which the company attributed to a decrease in sales as well as one-off effects related to its ongoing financial restructuring.

“During the first quarter of 2026, we reached important milestones in the realignment of our financing structure,” said Jörg Körfer, LR Health & Beauty SE CEO. “Accordingly, throughout the current year we will continue to focus on advancing our strategic initiatives in order to create the conditions for sustainably positive business development and growth. The successful outcome of our Business Days in April, attended by thousands of our distributors and featuring a promising product launch, clearly demonstrated that we can look to the future with confidence and achieve great success together with a strong partner community.”

Bravo Empowerment Award | Neora

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Listen to this story on this episode of The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead.

Making People Better

Our DSN Global Celebration honors the best of the direct selling channel: the leaders and organizations that are advancing the industry through outstanding achievements, breakthrough innovations and meaningful impact on both people and planet.

Those achievements come in many different forms. And one we consider vital to the continued growth and viability of the channel is consistently championing personal development. That is why this year, we have debuted a new honor—the Bravo Empowerment Award—celebrating an organization that has intentionally incorporated personal development across every area of its operations.

Empowerment requires a proactive approach to teaching, inspiring and investing in people. Authentic, consistent empowerment leads to entrepreneurs who grow confidently; corporate team members who feel known and supported; and top leaders who inspire others.

It was clear to us that the first Bravo Empowerment Award should be given to a company and leadership team that has baked personal development into every facet of their business from Day One. And we are thrilled to celebrate the team at Neora with our inaugural Bravo Empowerment Award.

The Slight Edge

Neora’s mission of “making people better” has never wavered, guiding its leadership through 15 years of highs and lows, battles and victories. This mission isn’t a feel-good nicety; it’s a commitment woven throughout Neora’s onboarding, operations and decision making.

From the moment they open their enrollment boxes, new Brand Partners are brought into the mission-centered fold, guided through new approaches to living, working and seeing the world.

Co-CEO Amber Olson Rourke and her team leverage the power of The Slight Edge, a USA Today bestseller authored by her father, Co-CEO Jeff Olson. The Slight Edge has sold over four million copies and has been one of the most highly regarded books in the entrepreneurial space for over two decades. The book’s philosophy of making small, actionable choices and watching those decisions compound over time into big changes is the foundation of how Neora empowers new and existing entrepreneurs.

“Many of our top income earners didn’t have any experience in sales or direct selling when they started,” Amber explained. “They’re moms, nurses, teachers, lawyers. The amount of time we spend really helping people develop their mindset, their confidence, the way they think and the philosophies they hold, allows people of all different backgrounds to start from a very small goal and scale it over time—all the way to generationally changing their family’s lives.”

Neora has integrated mentorship, personal development and mindset coaching into every part of the business. From book clubs to 10-week mindset mastery programs to targeted curriculum that focus on specific philosophies, the opportunities to grow at Neora are everywhere you look.

Brand Partners are encouraged to focus on the mundane, the daily decisions that are easy to overlook, because that’s where the Slight Edge disciplines have the most potential for lasting change.

“Success is found in those boring, mundane things that you do every day,” Amber shared. “When you come into Neora, we’re going to teach you how to be great at social selling, but we also want to help you be the best, highest version of yourself in all aspects of your life.”

Making People Better

Neora is also the force behind the Live Happy website and podcast with a mission to inspire and empower people to make the world a happier and healthier place with hands-on tips rooted in the science of positive psychology. Co-Founder Jeff Olson was instrumental in supporting the creation of the International Day of Happiness, and each year Neora shares and celebrates this tradition with happiness walls and local community events across the country.

And no discussion of Neora’s legacy of being positive force for good would be complete without mentioning their philanthropic arm, The Neora Ripple Foundation. The Olsons believe that kindness is infectious, and through the foundation, the company has raised more than $6M for people in need through their partnerships with Big Brothers Big Sisters and World Vision.

Human connection is everything at Neora and will only become more important as the company continues to grow and build. “Community isn’t just a part of our culture; our community is our strategy,” Amber explained.

The Bravo Empowerment Award is new, but the commitment it celebrates is not. For 15 years, empowerment has been a part of Neora’s DNA and that genuine desire to make people better will see more Brand Partners grow into stronger entrepreneurs, and—more importantly—into the best versions of themselves.

We congratulate Neora on this well-deserved, inaugural award.

From the May/June 2026 issue of Direct Selling News magazine.

Nu Skin Reports Q1 2026 Financial Results

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Nu Skin announced its financial results for the first quarter of 2026. Revenue was $320.6 million, a 12% year-over-year decrease, but well within the company’s previously released financial guidance range. Gross margin was 66.9%. Customer and paid affiliate numbers fell 14% and 8% respectively, to 669,535 and 120,850. Sales leader numbers fell 13% year-over-year to 26,915.

“We delivered first quarter revenue in line with our expectations and made further progress in our strategic priorities while operating in a volatile environment,” said Ryan Napierski, Nu Skin President and CEO. “As we move through 2026, we are focused on empowering our sales leaders to scale our intelligent wellness platform with our latest innovation, Prysm iO, ahead of our full consumer rollout in the second half. We also continue to invest in laying the groundwork to expand our presence in emerging markets, including the formal launch of India anticipated in late 2026, while continuing to improve our operational discipline to return value to shareholders. We are encouraged by early signs of improving paid affiliates and new sales leader development in several markets as our leaders begin integrating Prysm iO into their businesses and continue to build upon our leading anti-aging Tru Face brand. We are focused on partnering with our sales force on leveraging the proprietary nutritional health biomarker tracking from Prysm iO to expand the channel as we prepare to drive customer subscriptions for our wellness products. While these initiatives will take time to develop, we remain confident that they will increase sales leader engagement and expand our global reach over time to drive the next phase of growth for Nu Skin.”

Second quarter 2026 guidance now includes revenue between $330 million to $360 million with an EPS between $0.15 to $0.25. Full year 2026 guidance now includes revenue between $1.35 billion to $1.5 billion with an EPS between $0.70 to $1.10.

“In addition to delivering on revenue and adjusted earnings, we returned $8 million to shareholders in the form of dividends and share repurchases,” said Chelsea Lantz, Nu Skin Interim Chief Financial Officer. “We were also able to refinance our debt, extending our liquidity as we invest in growth initiatives and navigate market volatility while executing on our strategy. We are maintaining our annual guidance for 2026 on an adjusted basis. For the second quarter, we project revenue between $330 million and $360 million, with earnings per share in the range of $0.15 to $0.25.”

Mary Kay Honored by SMU for Advancing Entrepreneurship in North Texas

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Mary Kay Inc. was recognized by the DEC Network at the James M. Collins Executive Education Center at Southern Methodist University (SMU) in collaboration with the SMU Cox William S. Spears Institute for Entrepreneurial Leadership. This year, Mary Kay received the Large Corporation of the Year award for its work advancing innovation, access to capital and equitable economic opportunity in North Texas.

“We are committed to supporting entrepreneurship at every level, whether it’s through creating opportunities for our independent sales force or investing in initiatives that strengthen the broader business community,” the company wrote in a statement. “Because when women entrepreneurs succeed, communities prosper, and that’s a future worth building together.”

The DEC Network is a 501(c)(3) nonprofit organization that supports entrepreneurs and connects them to resources, education and support as they grow and scale their businesses. This year’s awards particularly honored individuals committed to innovation, resilience and inclusive growth as North Texas defines itself as a dynamic entrepreneurial hub.

“We are rooted in our mission of enriching women’s lives everywhere. We believe in direct sales as a unique pathway to entrepreneurship,” said Virginie Naigeon-Malek, Mary Kay Director of Corporate Communications and Public Relations. “Our Independent Beauty Consultants run their small businesses with a deep passion for our brand and their customers, guided by integrity and powered by grit. Today, that mission has never felt stronger. We dedicate this award to our Independent Beauty Consultants here in North Texas and around the world. They are living proof of the power of entrepreneurship creating meaningful impact in their communities every day.”

Coway Reports Q1 2026 Financial Results

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Coway Co., Ltd. announced its financial results for the first quarter of 2026. Revenue grew 13.2% year-over-year to $908 million. First quarter operating profit also grew 18.8% year-over-year to $171 million. Coway’s domestic market revenue grew 9.5% year-over-year to $507 million, which the company said was driven by successful product launches, including its Icon Ice Water Purifier 3, BEREX Pebble Chair 2 and the expansion of its new home medical device brand. BEREX bed sales grew 30% year-over-year, while net rental account additions reached 188,000, an 81.8% year-over-year increase.

Overseas subsidiaries also showed strong performance, with $366 million in revenue, a 20.2% year-over-year improvement. Malaysia showed particularly strong year-over-year revenue growth of 23.5%, while the US showed a 4.1% year-over-year decline.

“Driven by strong demand for our leading products and the successful launches of our latest offerings, we achieved solid growth in the first quarter,” said Soontae Kim, Coway Chief Financial Officer. “Building on this balanced performance across both our domestic and global markets, we will continue to sustain profitable growth through innovative product launches and enhanced marketing strategies going forward in 2026.”

Nature’s Sunshine Reports Q1 2026 Financial Results

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Nature’s Sunshine Products, Inc. announced its financial results for the first quarter of 2026. Net sales were up 9% year-over-year to $122.9 million with an adjusted EBITDA of $14.6 million, up 33% year-over-year.

Gross profit margin increased slightly from 72.1% in Q1 2025 to 73.2%, driven by cost savings initiatives, market mix and favorable foreign exchange. Operating income increased 7.8% year-over-year to $9.5 million.

“We delivered a strong start to 2026, reflecting continued momentum across our key strategic initiatives,” said Ken Romanzi, Nature’s Sunshine CEO. “We generated sales growth across all regions, led by North America with 9% constant currency growth. Our digital channel continues to scale, with strong engagement from both new and returning consumers. Our first quarter performance underscores our focus on disciplined execution: strengthening consumer acquisition, expanding our digital capabilities, accelerating adoption of our auto ship subscription programs and improving gross margin. As we look ahead, we are confident that the key strategies of our vision for growth will drive sustainable growth and long-term shareholder value.”

Full year guidance now includes net sales between $500 million to $515 million with an adjusted EBITDA between $50 million to $54 million.

The company ended the quarter with cash and cash equivalents of $87.6 million and no debt.

eXp World Holdings Acquires NextHome

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eXp World Holdings announced the acquisition of NextHome, Inc., a national real estate platform, that eXp stated would transform its own “world-class infrastructure into a versatile, multi-model platform capable of supporting diverse business models and brands under one global umbrella.” NextHome adds a franchise model alongside eXp’s existing cloud-based brokerage, bringing 500+ franchisees across the US. Together, the two entities will combine to offer “every entrepreneurial real estate professional a seat at the table, on their own terms.”

As part of this acquisition, eXp World Holdings, Inc. will now officially begin trading under the new ticker symbol “AGNT” on the Nasdaq Global Market, a reflection of the company’s strategic evolution and continued focus on empowering independent agents and brokers through a cloud-based, technology-driven multi-platform model. The new ticker symbol is designed to declare eXp’s brand identity and who it serves.

“The industry has reached a tipping point, a one-size-fits-all model no longer works for the visionary entrepreneur,” said Leo Pareja, eXp Realty CEO. “AGNT is a declaration of who we build for. Adding the NextHome franchise model gives our agents and franchise owners maximum optionality, backed by a proven leadership team and now with a unified world-class infrastructure and an expanded global network. Teams and agents need more paths forward, and the industry needs companies led by people who don’t just talk about being agent-centric, but live it. We’re building a platform that supports multiple models, because every agent, and every consumer served, deserves choice.”