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eXp Realty CEO Named to 2025 MarketWatch 25 List

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eXp World Holdings, Inc. announced that Leo Pareja, eXp Realty CEO, was named to the 2025 MarketWatch 25 list. This exclusive list celebrates influential leaders driving innovation and progress across industries. MarketWatch selected Pareja for his leadership in redefining modern real estate through transparency, accessibility and empowerment.

“Leo’s leadership is a reflection of what makes eXp different,” said Glenn Sanford, Founder, Chairman and CEO of eXp World Holdings. “He brings the same spirit of innovation and collaboration that built this company—empowering agents, driving transparency and keeping people at the heart of everything we do. This recognition from MarketWatch reinforces how eXp and its leaders are helping shape the future of real estate.”

Pareja was appointed CEO in 2024 and was the only real estate brokerage CEO included in the list.

“Being named to The MarketWatch 25 isn’t about one person,” Pareja said. “It reflects the collective drive of our agents, staff and leaders to reimagine what real estate can be. When agents are empowered and consumers are informed, the entire market becomes stronger.”

Mary Kay Grants $500,000 to Advance Cancer Research and Detection

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Mary Kay, through its philanthropic organization the Mary Kay Ash Foundation, selected the Baylor Scott & White Dallas Foundation for a $500,000 grant to advance cancer research and early detection. The multi-year gift will support groundbreaking clinical trials and help shift cancer care from reactive to proactive.

The grant is two-fold and includes $100,000 to support the TRIM-EBC Clinical Trial that will examine the potential of weight loss medications to reduce recurrence risk in overweight breast cancer patients, as well as a multi-year gift to the Texas Cancer Interception Institute to revolutionize early detection and intervention strategies for better breast cancer survivorship.

“The Mary Kay Ash Foundation remains committed to finding cures for cancers affecting women—we are championing for our mothers, daughters, sisters and all the women in our lives,” said Michael Lunceford, President, Mary Kay Ash Foundation Board of Directors. “This grant represents a powerful next step in redefining cancer care—moving from a reactive nature to early detection and viable treatment options—with the goal of a long, healthy life after cancer. We are honored to stand alongside Baylor Scott & White in shaping the future of women’s health.”

The Mary Kay Ash Foundation is a long-time supporter of the Baylor Scott & White Dallas Foundation, giving $1.3 million to the organization over the past two decades. To recognize this commitment and partnership, the Mary Kay Ash Foundation was honored with the Circle of Care Awards at the 2025 Celebrating Women Luncheon, hosted by the Baylor Scott & White Dallas Foundation.

“Mary Kay Ash believed in the power of women to change the world—that conviction lives on through her namesake Foundation’s bold commitment to advancing women’s health by investing in early detection and better treatments,” said Christina Goodman, President, Baylor Scott & White Dallas Foundation. “When brilliant minds like Dr. Joyce O’Shaughnessy, MD and compassionate hearts come together, extraordinary things happen. This partnership is focused on bringing hope, healing and new possibilities to patients and families across our communities.”

New Study Shows LifeVantage P84 Positively Impacts Gut Health

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In a controlled, third-party in vitro study, LifeVantage Corporation’s proprietary P84 formula was shown to hold strong biological activity in cellular pathways linked to gut regulation, repair and restoration. The study measured targeted gene expression and protein concentration using four gut cell types and examined 14 peptides and proteins known for their positive gut health properties.

The resulting research showed that P84 exceeded the threshold of being biologically meaningful across multiple targets and influenced gut wellness by calming overactive areas, properly processing fat and protein and repairing gut lining.

“These findings demonstrate that our proprietary P84 blend has a remarkable impact on activating key processes at the cellular level,” said Lisa Barnes, LifeVantage Vice President of R&D and Regulatory. “P84 reinforces LifeVantage’s position at the forefront of nutrigenomic innovation by positively influencing key markers necessary to ensure a strong, healthy gut. Gut health is at the root of so many things that impact people of all ages. It’s incredibly exciting to offer products that are unlike anything else, deliver meaningful change and create a lasting impact for consumers.”

P84 became part of the LifeVantage product portfolio last month during the company’s acquisition of the critical assets of LoveBiome.

Color Street Honored at the Global Makeup Awards

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At the Global Makeup Awards, Color Street was recognized with a Silver award in the Best Nail category for its Color Street Attract FX Collection. The metallic-infused magnetic-effect nail strip uses a proprietary production process to create a first-of-its kind nail strip that achieves the magnetic polish look without the need of a professional nail technician.

Color Street’s research and development team tested pigment types, pattern control and production methods to create the new Attract FX Collection’s consistent, professional-quality results.

This is the 7th year that the Global Makeup Awards has selected and awarded the best in beauty across makeup, skincare, haircare, wellness and beauty, and male grooming. A panel of six judges from the beauty industry evaluate products from around the world for excellence and innovation.

Nowsite Announces Strategic Partnerships with Leading Direct Selling Companies

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Nowsite, a leader in sales enablement for the direct selling industry, has continued its strategic partnerships with direct selling companies. The company already has existing collaborations with Herbalife, Nueva, THREE International and other leading direct selling organizations. Today, Nowsite announced the addition of partnerships with LifeWave, ACN and Nikken.

“We’re thrilled to partner with Nowsite as we continue expanding our global direct selling ecosystem,” said Wayne Moorehead, LifeWave Global Senior Vice President of Marketing. “Their innovative platform aligns perfectly with our mission to empower our field with technology that drives connection, performance and growth.”

This new series of partnerships is part of Nowsite’s commitment to reinforce its position as the technology partner of choice for global direct selling organizations. Designed for simplicity—simple to launch, simple to use—Nowsite helps companies drive measurable field adoption and retention. Across recent deployments, partners have seen 30%+ daily usage, 75% monthly usage and up to 100% improvement in first-year distributor retention.

“ACN has always been built on face-to-face connection, and we’re excited to bring that energy into the digital world through our partnership with Nowsite,” said Angela Loehr Chrysler, ACN Chief Development Officer. “Their AI-powered tools help modernize field engagement and strengthen distributor retention—creating scalable growth opportunities that align with our global strategy.”

“As part of our modernization journey, finding the right digital partner was essential—and that’s when we met Nowsite,” said Luis Kasuga, President & CEO, Nikken. “From day one, their team proved exceptional: professional, supportive and truly collaborative. Thanks to their AI-powered platform, our independent consultants now create social media content with confidence and clarity.”

“Nowsite is honored to partner with respected global leaders like LifeWave, ACN, and Nikken—organizations that believe in innovation and the power of the field,” said Justin Belobaba, Nowsite Founder & CEO. “As the fastest-growing tech company in direct selling, we’re committed to driving rapid adoption and results across the industry, without heavy lifts or long timelines for head office.”

Learn more at https://now.site.

Zinzino Acquires 35% of Shares in Xion International Group

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Zinzino AB announced it has acquired 35% of shares in Xion International Group. The strategic acquisition is part of Zinzino’s broader goal of further developing its own production of omega-3 oil and spirulina. This joint venture is expected to help meet increased demand as Zinzino continues to expand globally, and will contribute to its goal of being positioned as a global leader in high-quality omega-3 products in the future.

This move is also a strategic next step in Zinzino’s joint project to develop the cultivation method and production of microalgae. Zinzino owns 55% of the shares in that project, which it believes will secure a future sustainable supply of omega-3 for its polyphenol-rich, omega-balancing dietary supplement BalanceOil+.

“Sustainable solutions are the future,” said Dag Bergheim Pettersen, Zinzino CEO. “Fish oil is a finite resource. Through our expanded collaboration and future partnership in Xion, we are securing an incredibly important raw material resource without increasing our climate footprint, while strengthening and advancing our brand protection.”

Xion is currently a small-scale operation with an annual turnover of approximately $1.5 million, and most of its production goes to Zinzino’s existing spirulina-based products. With this partnership, Zinzino gains access to Xion’s IP rights, giving it potential to further develop and increase brand protection for Zinzino’s product portfolio.

“Zinzino will continue to invest in future solutions in algae technology and bioreactors,” said Bergheim Pettersen. “Together with Xion, we intend to form a specialized omega-3 company under the name PhytoFerm in which Zinzino owns 55% of the shares. This will be a pure algae company focused on next-generation sustainable nutritional solutions.”

The newly formed Phytoferm will combine photobioreactors and fermentation with Xion’s HYBRID platform.

This acquisition was made for a fixed price of $1.3 million and is part of a pattern of strategic acquisitions as Zinzino looks to maintain sustainable, profitable growth and strengthen its distributor power, expand into new markets, secure its raw material assets and leverage its product portfolio in new consumer areas.

PM-International Hosts Ribbon-Cutting Ceremony at New Americas Headquarters

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PM-International marked the official opening of its new Americas Headquarters in Sarasota, Florida with a ribbon-cutting ceremony. Sarasota is now one of PM-International’s network of continental hubs that already includes the Asia-Pacific Headquarters in Singapore, the European Headquarters in Speyer, Germany and the International Headquarters in Schengen, Luxembourg, and will serve partners and customers across North, Central and South America.

The new 50,000 square foot facility combines technology, office space and an in-house testing and quality assurance lab to serve as the strategic, manufacturing and logistics hub for the entire American continent. The facility represents a $22 million investment, and is in the first of four construction phases with the potential of scaling up to $500 million in retail sales per year.

“Our new headquarters for the Americas is a strong commitment to our distributors and the direct selling business model,” said Rolf Sorg, PM-International CEO & Founder. “We are investing in our future and our premium approach. Our headquarters concept is already successfully implemented in many of our markets worldwide, and in some, we are already the market leader. With [this] ribbon-cutting, we lay the foundation for our further North and South America growth. Our goal is clear and ambitious: Become a market leader in the Americas as well.”

The new Sarasota facility will create 100 new jobs in phase one, with expectations of 500 total, and will also contribute to regional and local revenue through partnerships with suppliers. The company has also acquired land surrounding the new facility, giving it the opportunity to expand to 188,000 square feet of warehouse with additional office and manufacturing areas that the company believes will better position it to access “a premium niche market potential of $11.69 billion across 5.55 million core customers.

“The Americas are entering a new era for PM-International,” said Stuart MacMillan, President of PM-International’s HQ Americas. “This headquarters is a place where innovation, leadership, and collaboration come together. It gives us the capacity and flexibility to support our growing network and deliver premium-quality products with unmatched speed and precision. Together, we’re ready to write the next chapter of success for PM in the Americas.”

Natura Posts Q3 2025 Financial Results

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Natura announced its financial results for the third quarter of 2025. Consolidated net revenue during the quarter was $986 million, down 3.8% year-over-year in constant currency, which the company says reflects the slowdown in the beauty market in Brazil and temporary and expected operational impacts from the integration with Avon in Argentina and Mexico.

Mexican operations showed improvement during the quarter and the Natura brand in Brazil posted stable year-over-year revenue. Natura in Hispanic America saw growth in all markets except Argentina, but the company stated it expects stability by early 2026.

“We are confident that profitability will improve in the next quarter and remain committed to expanding our EBITDA margin for the full year 2025,” said João Paulo Ferreira, Natura CEO. “Mexico stabilized toward the end of the quarter, and Argentina is already showing signs of recovery. At the same time, the efficiency and cost containment measures already underway will further support profitability improvements. We remain focused on expanding our leadership in Latin America, including Brazil, while accelerating growth and profitability in Hispanic markets, particularly Mexico.”

The company’s omnichannel strategy provided sustained, accelerated growth in its digital and retail channels, and its new fintech, Emana Pay, reached a third of its consultant base, up by 50% year-over-year, which Natura sees as “an important lever for channel productivity.”

The company completed its integration with Avon across Latin America during the quarter and completed the sale of Avon operations in Central America and the Dominican Republic. The additional sale of Avon International, excluding Russia, is expected to close in the first quarter of 2026.

The company’s third quarter balance sheet reflected a non-recurring, non-cash write-off of $322 million, as a result of its agreement to sell Avon International’s assets.

Partner.Co EverGlow Now Friend of the Sea Certified

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Partner.Co dietary supplement EverGlow has been recognized with the Friend of the Sea certification. This new label means EverGlow’s hydrolyzed marine collagen has met the organization’s high standards for ethical sourcing, marine conservation and transparency.

“For more than 30 years, Friend of the Sea has worked to ensure that environmental sustainability and fish welfare remain top priorities in industries that rely on marine resources,” the company wrote in a statement. “Their certification isn’t given lightly; it’s earned through a rigorous evaluation that ensures traceability and accountability at every step of the supply chain. This means that the collagen in EverGlow is not only pure and potent, but that it’s also only sourced from fisheries that respect the delicate balance of ocean ecosystems.”

Partner.Co says that this certification is “proof that beauty can coexist with responsibility and that what you put in your body can reflect what you stand for.”

EverGlow packaging will now feature the Friend of the Sea logo.

USANA MagneCal D Supplement Earns ConsumerLab.com Seal of Approval

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USANA’s MagneCal D supplement, designed to support strong bones and muscle health, has been recognized with the ConsumerLab.com Seal of Approval. This certification signifies USANA’s commitment to purity, potency and scientific excellence, and was determined based on comprehensive testing to confirm label accuracy. MagneCal D was rigorously examined and found to deliver 100% of its claimed amounts of magnesium, calcium, vitamin D and boron with proper disintegration and bioavailability.

“This accomplishment reflects more than quality manufacturing—it reflects our purpose,” said Brent Neidig, USANA Chief Commercial Officer. “This seal represents our ongoing promise to deliver products that combine integrity, innovation, and uncompromising quality. We are proud to empower people to take charge of their well-being one trusted supplement at a time.”

USANA stated that this validation of its science-backed innovation and quality is proof that it “continues to set new benchmarks for nutritional excellence by investing in cutting-edge research, state-of-the-art manufacturing and gold-standard testing protocols—ensuring that every product not only meets expectations but sets a new bar for excellence.”

The Beachbody Company Reports Q3 2025 Financial Results

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The Beachbody Company, now known as BODi, announced its financial results for the third quarter of 2025. Revenue during the quarter was $59.9 million, down from $102.2 million in the same period of 2024. Of this revenue, Digital was the strongest category, with $36.4 million in revenue, down from $53.7 million in the third quarter of 2024. Nutrition and Other revenue was $23.5 million, down from $47.4 million year-over-year. Connected Fitness is no longer an active category, given the ending of sales of the company’s bike inventory in Q1 2025.

Gross margin during the quarter was 74.6%, compared to 67.3% in the same period last year. Total operating expenses were $39.7 million, down from $81.8 million in the third quarter of last year, and operating income improved by $18 million to $5 million. This income represents the first income the company has posted since going public.

Net income was $3.6 million, its first posted net income since going public, and adjusted EBITDA was $9.5 million, compared to $10.1 million in the same period of 2024.

“Our strategic transformation continues to deliver better than expected results,” said Carl Daikeler, BODi Co-Founder and Chief Executive Officer. “As we continue building a more efficient operating model, we are pleased to have generated net income for the first time since becoming a public company in 2021. We have executed a significant turnaround focused on strengthening our financial position, significantly lowering our break-even point, and enabling the company to capitalize on the operating leverage that is now built into the business. Our improved financial position allows us to leverage our robust innovation pipeline that we have developed with a goal of returning the company to topline growth. Looking ahead, we’re building on a solid foundation with eight consecutive quarters of positive adjusted EBITDA and clear visibility to positive free cash flow for the full year. Our strengthened balance sheet positions us to expand distribution into new channels and capitalize on the significant opportunities in the health and wellness market. BODi is uniquely positioned to help more people achieve their fitness goals while driving sustainable growth for our shareholders.”

Greenway Global: United Together

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Listen to this story starting at 19:35 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Founded | 2017

Headquarters | Novosibirsk, Russia

Top Executives:
Svetlana Semenova / CEO
Isabelle Laroque / Director International Development

Products | Environmentally friendly products

In its short history, Greenway Global has emerged as a powerful international force, bringing together network marketing leaders from five distinct organizations to form one brand, unified in purpose and vision. The company’s tremendous growth in 2024 propelled Greenway Global to #35 on DSN’s Global 100 List—but its leaders believe this is just the beginning of what’s possible.

Founders President Leonid Morgunov and Vice President Inna Zabrodina envisioned a company rooted in the mission of enhancing the ecology of the planet, the home and relationships. Their “Ecology Cubed” concept combines sustainable and environmentally focused business practices, safe and effective products for the home and a welcoming, respectful culture that values every Greenway Global partner.

In recent years, this concept has united five powerful brands that have come together to make Greenway Global such a dynamically developing network marketing powerhouse: DLG of France, the Czech Republic’s Empireo, Russian companies Armelle and Beverone and American brand Jeunesse Global.

“In just eight and a half years, Greenway Global has expanded into 59 countries,” shares Svetlana Semenova, Chief Executive Officer. “A particular achievement of the past three years has been the integration of these five strong and promising direct selling companies under our brand. These collaborations brought us unique experience in the industry and deepened our understanding of what it means to work with different corporate cultures. Although still a young company, Greenway Global already holds a solid and respectable position in the international ranking of direct selling businesses.”

Exceptional growth has catapulted Greenway Global onto the international stage, with sales growing from $49 million in 2018 to $326 million in 2024. The company is home to a corporate team of over 1,500 employees supporting thousands of partners across 59 countries with more to be announced in the coming year.

Inspired Partners, Thoughtful Products

Greenway Global is caring for people and planet through high quality, eco-friendly products for health and home. The company’s partners share a collection of over 1,000 home, beauty and health products that serve a range of customer needs.

“From the very beginning, ecological sustainability has been the core criterion in product development,” shared Svetlana. “Our flagship product remains the famous Green Fiber cleaning cloths—effective without chemicals. Other bestsellers are our health and longevity supplements and our perfumes.”

The Greenway Global catalog is comprehensive, featuring much-loved brands that became part of the product collection through the integration of the five companies now united under the company name. Anny Rey skincare, EnjoyCare fragrances, Sharme personal care products and FOET cosmetics are just a few of the brands that have joined the Greenway Global family of products in recent years, offering the company’s partners a wide range of items to share in their networks.

Greenway Global’s commitment to sustainable business practices—a foundational component of the company’s “Ecology Cubed” concept—extends to the production of the entire collection.

“We ensure that all our products do not harm the environment and contribute to keeping the planet clean and sustainable,” said Svetlana. “Our entire assortment of more than 1,000 items is built on ecological principles which extends to the packaging—recycled cardboard to avoid harming trees and glass containers wherever possible to replace plastic.”

Isabelle Laroque, Director International Development, adds, “We offer everybody the opportunity to join in caring for the environment, a vast project that includes not only our planet, but also our families, our social relationships, ourselves as individuals and our attitude toward everything around us. Together we can make the world around us a better place.”

This mission has inspired Greenway partners from every corner of the globe, uniting them in common purpose, despite the many diverse cultures, languages and customs they represent. This vibrant community of partners lives out the values of the company as they build businesses that reflect the individuality of the places they call home.

The company’s leadership team brings deep experience in the field, with many of them beginning their careers as distributors themselves. Leonid began his career as a distributor. Vice Presidents Inna Zabrodina and Dany Laroque did as well.

“Greenway is focused on growth and development while remaining true to the principles of freedom, courage and ambition,” explained Svetlana. “Our goal is to grow, to unite as many people as possible under our banner and to share positivity. We strive to help people achieve their dreams, to strengthen their teams and to create truly international communities that exchange experiences across cultures and nations. The more people we can bring together, the more kindness and positivity there will be across the planet.”

Expanding Impact

The past year wasn’t simply a record-breaking time of financial growth, but of international expansion. Additional international markets are scheduled to be launched in 2026 and beyond, including a focus on Southeast Asia, giving Greenway expanded access to more potential partners and customers.

The company has its eyes on expansion in its commitment to sustainability as well, with established ecology goals it plans to realize by 2034. This includes planting five million trees, removing two million kilograms of waste, achieving 100 percent carbon neutrality of processes and operations related to the business and more than $10 million dollars of donations to conservation efforts.

One way Greenway has implemented these lofty goals is its Clean Walk campaign, an event that invited the global Greenway community to serve in the community.

“Our Clean Walk Campaign brought together more than 30,000 people—distributors, customers, friends—in 21 countries, who in one day managed to collect more than 50 tons of trash, 15 tons of which were recycled,” shared Isabelle. “Little streams make big rivers!”

Building Brighter Tomorrows Today

The Greenway Global team empowers its community of partners and leaders at events held across the globe. From weekly online training in twenty languages to international events for leaders, partners from dozens of countries gather to grow businesses in their home countries. The company hosted training and leadership events this fall and winter in Croatia, Qatar and Thailand with incentive trips on the horizon to Japan and a cruise of the Persian Gulf.

As the company approaches its ninth year in business, the leadership team is eagerly anticipating its anniversary event where thousands of partners will gather and collectively step into the exciting future that lies ahead for Greenway Global.

“Right now, my dream and greatest source of inspiration is to gather a multi-thousand-strong audience for Greenway’s anniversary celebration,” shared Svetlana. “Different languages, nations and cultures will unite under the values of Greenway Global, becoming one team. A team of determined, courageous, free and ambitious people, ready to pursue their dreams and make the world a better place.”

From the November/December 2025 issue of Direct Selling News magazine.