Natural Health Trends Corp. announced its financial results for the third quarter of 2025. Revenue during the quarter fell 11% to $9.5 million, compared to $10.7 million in the same quarter of 2024, which the company attributes in part to the timing of a product promotion and presale of a new skincare line in Hong Kong. Operating loss during the quarter was $495,000, compared to $275,000 in the same period last year.
The company posted a net loss for the quarter of $431,000, or $0.04 per diluted share, compared to a net income of $35,000 in Q3 2024. Active Member numbers declined from 30,870 at the end of 2024 to 28,030 at the end of the third quarter 2025.
Year-to-date revenue fell 7% year-over-year to $30 million with an operating loss of $1.2 million
“The economic outlook in our largest market remains challenging in the near term,” said Chris Sharng, Natural Health Trends Corp. President. “We are undertaking a major restructuring, which we expect will result in $1.5 million annualized savings. Our ongoing measures include optimizing our workforce and relocating product manufacturing to Asia. As part of these restructuring initiatives, we expect to incur a one-time charge of approximately $250,000 in the fourth quarter and anticipate a reduction in our quarterly cash dividend to $0.10 per share beginning in the first quarter next year. These actions will enable investments in new systems and technologies, including an AI-enabled marketing app and a member-interface business suite, as well as new marketing initiatives designed to drive member growth and engagement. By aligning costs with global sales performance, we are positioning the company for sustainable growth, profitability, and long-term value creation.”
The company ended the quarter with cash, cash equivalent and marketable securities of $32 million, down from $43.9 million at the end of 2024.
