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PM-International Announces Fuel Vouchers Initiative to Subsidize Rising Living Costs

May 4, 2026 by DSN Staff Writer

PM-International introduced a temporary support measure for its global network of Team Partners called “Fuel Vouchers for Mobility.” The effort was designed in response to what PM-International described as “ongoing economic challenges and rising fuel costs worldwide.”

This initiative follows the company’s recent announcement to add a 3.3% bonus increase for Team Partners worldwide and up to 50% higher car program payments.

“These steps show that we are committed to both our business model and our Team Partners,” said Rolf Sorg, PM-International CEO and Founder. “We want to offer long-term support.”

PM-International has seen strong performance this year, earning its sixth consecutive Bravo International Growth Award and a Top 5 ranking in the DSN Global 100.

“The rising challenges and costs are affecting our lives, our businesses and the people around us, whether we want it or not: All of this does not make our business easier,” Sorg said. “We are a family company, and I firmly believe that every challenge brings opportunities. In this case, we are 100% committed to our Team Partners because they are at the core of our business.”

The company described the vouchers as a practical way to offer immediate support to its Team Partners as they work to expand their customer and business network, and provide both financial relief and new business opportunities.

“Our success of the past years enables me to make this decision, not just because we have the financial power to do so,” Sorg said. “I think we have the social responsibility to support our Team Partners.”

Filed Under: International Tagged With: PM-International, Rolf Sorg, Vouchers

Atmosphera Launches in US with Hybrid Direct Sales Model

May 4, 2026 by DSN Staff Writer

Canadian climate-adaptive skincare brand Atmosphera is entering the US market. Founded in 2016, the company recently went through a restructuring period last year as Katya Johnson and Christi Hucks joined the company as co-CEOs. Johnson and Hucks are both former Beautycounter managing directors. Mia Davis, former Beautycounter Head of Mission, Health and Environment, will serve as Chief Impact Officer; and Steve Raack, former Beautycounter COO, will serve as COO.

As the company enters the US market, it is bringing with it a new approach to direct selling, in what some are calling a “rehabilitation” or “reinvention” of the direct sales model. The hybrid model combines the modern affiliate approach with a direct sales scaffolding that allows sellers to share and earn commissions or build organizations and communities. Sellers pay an annual fee of $50 and receive 20% off personal purchases, but are not required to purchase products or carry inventory to receive retail sales commissions.

In a conversation with Beauty Independent, Johnson said, “We want to be the darling of the [direct sales] channel,” and cited e-commerce customer retention rates of over 68%.

The company is also doubling down on sustainability as it funds a project to collect more than 20,000 pounds of plastic waste from waterways in its first year of US business, and will provide resources and guidance for its sellers on how to create clean-up efforts in their own neighborhoods.

“When you frame the question around public and environmental health, you get really strong answers, and that’s regardless of the demographics, but people don’t always know that the safety of the ingredients is intricately connected to climate and to the supply chain,” Davis told Beauty Independent. “I don’t necessarily believe that we have to meet people where they are all the time. We can bring the energy, we can bring the knowledge and we can bring a new way of doing business to our partners, up and down the supply chain.”

Filed Under: International Tagged With: Atmosphera, Christi Hucks, Katya Johnson, Mia Davis, Steve Raack

DSA Endorses New Retirement-Savings Access Initiative for Direct Sellers

May 4, 2026 by DSN Staff Writer

The Direct Selling Association (DSA) praised an Executive Order expanding access to retirement savings for independent workers. This new Order instructs the US Department of the Treasury to establish a federal platform that would connect workers without employer-sponsored retirement plans to high-quality, low-cost Individual Retirement Accounts (IRAs). In tandem, it would advance a federal matching contribution of up to $1,000 annually for eligible individuals.

The DSA stated that this would address a “longstanding gap in access to retirement savings tools” for direct sellers “without altering the independent contractor model that defines the channel.”

According to the DSA, the new federal platform would benefit direct sellers by delivering a simplified way to compare and select IRAs through a centralized platform and offer portable savings that could stay with an individual across companies and income streams.

“Direct sellers represent millions of Americans building business on their own terms, without access to traditional retirement benefits,” said Dave Grimaldi, Direct Selling Association CEO. “This Executive Order recognizes that reality and takes a constructive step forward by expanding access to savings tools and introducing a meaningful federal match. Supporting independent work means building around it, not trying to change it, and this is a step in the right direction.”

Filed Under: Daily News Tagged With: Dave Grimaldi, Direct Selling Association, DSA, Retirement

Coway Named to 2026 S&P Sustainability Yearbook

May 4, 2026 by DSN Staff Writer

Coway Co., Ltd. has been listed as a member of the 2026 S&P Sustainability Yearbook and included in the Dow Jones Best-in-Class (DJ BIC) Asia Pacific Index. S&P global releases the list each year based on a Corporate Sustainability Assessment (CSA) that it established in 1999 as an in-depth evaluation that appraises how companies perform financially across their Environment, Social and Governances (ESG) practices.

This year, more than 9,200 companies were assessed but only 848 were selected to be part of the Sustainability Yearbook. This is the second consecutive year that Coway has been chosen, and this year’s ranking places the company in the top 15% of the Household Durables industry. As for the DJ BIC Asia Pacific Index, this is the 13th consecutive year that Coway has been included, ranking it in the top 20% of around 600 companies in the region.

Additionally, Coway’s evaluations across a number of ESG categories improved this year, including energy and waste management, biodiversity conservation, occupational health and safety and data protection.

“Through the ongoing, globally-benchmarked management strategies and initiatives of our ESG Committee, Coway remains committed to achieving both sustainable growth and responsible social change,” a Coway official wrote in a statement. “We will continue to work to strengthen our global competitiveness across our environmental, social and governance practices.”

Filed Under: International Tagged With: Coway, sustainability

Bravo Innovator Award | RIMAN

May 4, 2026 by Jenny Vetter

Listen to this story on this episode of The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead.

A Tradition Evolves

Korean beauty is steeped in ritual—practices that have been passed from one generation to the next, rooted in the healing power of nature. Balance, care and prevention are all principles of this ancient way of caring for oneself and others. South Korean beauty and wellness luminary RIMAN has grounded its product collection in these long-preserved traditions, leveraging the power of Centella asiatica, otherwise known as cica, tiger grass or by its Korean name, “byoungpool,” to nourish the skin.

However, the company went beyond simply spotlighting an ingredient, instead adopting it as holistically fundamental transformational in its personal care potential. RIMAN developed a proprietary variety of Centella asiatica, building not only a full value chain control system around it, but an ecological home for its dependable growth. RIMAN chose Jeju Island, a UNESCO Heritage Site and South Korea’s largest island, as the home for its Smart Farm, ASK Laboratory Research hub and ASK Base manufacturing facility, giving the company “seed-to-skin” control of its ingredients.

RIMAN’s innovations set its work apart, making it a standout selection for our Bravo Innovator Award.

Guided by Responsibility

While innovation is at the center of RIMAN’s pursuit of transformational beauty and wellness, responsible stewardship of the earth and its resources are the company’s North Star. RIMAN’s proprietary cultivar of Centella asiatica, known as Giant BYoungPool™, was granted a 20-year plant patent by the Korea Forest Service and later received Plant Variety Protection (PVP) by the United States Department of Agriculture. This modern act of preservation ties RIMAN’s present to the centuries-old relationship between Korean skincare and the natural world.

“In the operation of our Smart Farm, carefully cultivating our patented Giant BYoungPool, to the processing of these leaves at our ASK Base manufacturing facility on Jeju Island, we are able to practice and respect a sincere responsibility to produce efficacious and safe beauty products,” shared RIMAN Founder and Chairman Joonghyun Ahn. “The guiding philosophy of RIMAN’s products is harnessing rich Korean tradition with novel innovation, and this vertical integration in our exclusive plant proves a quintessential opportunity to embrace this philosophy.”

Committed to Excellence

RIMAN’s Smart Farm on Jeju Island is the result of rigorous trial and error, partnership with experts in smart farming technology and precision testing of every variable and extraction method. Unlike conventional Centella asiatica, Giant BYoungPool features significantly larger leaves and a richer concentration of phytonutrients, which makes it particularly valuable as a cosmetic raw material. Recognizing this potential, RIMAN has focused on cultivating and studying this unique strain under carefully controlled conditions.

“We used science at every level, practicing our responsibility as the patent holder of Giant BYoungPool to offer its greatest form to our consumers as a raw material in formulation,” shared Ahn. “RIMAN’s formulations do not simply contain Centella asiatica—they contain science in a tangible format, promising a potent opportunity for transformation in personal care.”

RIMAN owns and operates two main hubs for research and innovation, ASK Labs and ASK Base. At ASK Labs, the company collaborates frequently with the Korea Research Institute of Bioscience and Biotechnology (KRIBB) to explore ingredient sourcing and formula application, innovating at the raw material level. ASK Base is the company’s premier ingredient manufacturing and processing facility, where RIMAN scientists are producing their own raw materials for formulation, such as camellia seed oil, camellia petals, nettle, mugwort and—of course—Giant BYoungPool.

“Innovation, for us, begins at the ingredient level,” added Ahn. “We prioritize exclusivity wherever possible to create products that stand out from the rest. As of today, we currently utilize 20 patented ingredients across our product offerings.”

Inspired by Hypothesis

Korean beauty has endured through both tradition and evolution. Its ingredient-focused rituals have remained, but its methods have changed over time, as skincare pioneers have asked questions and improved formulations.

“The guiding principle behind the establishment of our scientific hubs is that ‘the ASK will find the answer,’” said Ahn. “In this, we recognize the beauty in hypothesis creation and how important it is to ask questions; discover answers to those questions; and start the whole process anew. For RIMAN, innovations will always be on the horizon, and we are committed to continuing to transform scientific discoveries into products that deliver meaningful benefits in personal care and wellness.”

RIMAN has demonstrated deep care for the earth and its powerful ingredients, as well as a steadfast pursuit of innovation and technology that aligns with its commitment to sustainability. We celebrate with Ahn and the entire RIMAN team as they accept this well-deserved award!


From the May/June 2026 issue of Direct Selling News magazine.

Filed Under: Feature Articles Tagged With: RIMAN

A Night to Remember: DSN Global Celebration 2026

May 1, 2026 by LISA ROBERTSON

Honoring the Channel’s Innovators, Achievers & Visionaries

Listen to this story on this episode of The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead.

Direct selling is—in many ways—an industry in flux.

As the preferences of both customers and distributors evolve, the channel consistently reimagines what it means to be a direct seller. Revenue at many companies remained flat or declined, but several notable companies reported remarkable gains.

And companies across the industry continued to embrace and incorporate new practices and technologies to attract people to the channel and to inspire current participants to expand their vision and deepen their engagement.

Against this backdrop of change and challenge, Direct Selling News held its 17th Global Celebration event on Tuesday, April 14, 2026 in Dallas, Texas to recognize and celebrate the very best of direct selling. The night was hosted by DSN Publisher Patricia White with special appearances by DSN Founder and CEO Stuart Johnson and Direct Approach podcast host Wayne Moorehead.

STUART JOHNSON, Direct Selling News Founder & CEO | PATRICIA WHITE, Direct Selling News Publisher

Hundreds of people representing dozens of companies around the world attended in person as awards and honors were revealed in several categories, including a Lifetime Achievement Award, over a dozen Bravo Awards and the unveiling of the DSN Global 100 List.

The Bravo Awards

Each year the Bravo Awards recognize companies for outstanding achievement and excellence in areas of leadership and the highest percentage of revenue growth. Specialty awards are also given to individuals and companies for their achievements and service. Expanded coverage and in-depth looks at each Bravo Award recipient begins on page 61.

The event began with the debut of a new category. The Bravo Empowerment Award recognizes companies that take a proactive approach to teaching, inspiring and investing in people through the power of personal development. The first winner of this award was Neora. Their mission of “making people better” isn’t just a feel-good tagline; it’s woven throughout their onboarding, operations and decision making. They leverage the power of The Slight Edge, a bestseller authored by Co-Founder and Co-CEO Jeff Olson and are also the driving force behind Live Happy, a website and podcast with a mission to inspire and empower people to make the world a happier and healthier place.

ARMAND PUYOLT

The Bravo Global Good Award recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues. This year the honor went to Herbalife. Launching the Herbalife Family Foundation as an independent public charity in 1994, Herbalife’s legacy is firmly rooted in the belief that access to good nutrition affords people the opportunity to become the best versions of themselves. They also maintain long-standing community partnerships, including a decade-long collaboration with the American Red Cross.

Next, DSN honored three companies with the Bravo Impact Award, which recognizes the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity.

The first award went to Bravenly Global. Since launching in 2020, the founders of Bravenly Global wanted to build a brand where people could pursue better health, create community and invest in personal and professional development. In 2025, that vision fueled major growth with Bravenly crossing the $100M mark in annual revenue and welcoming more than 100,000 new families as Customers or Brand Partners.

The second honoree was Greenway Global. After its first year of operation, the revenue of companies under this brand worldwide totaled $49M. By 2025, that figure had grown to $372M. The company unites five established brands under a single vision, creating a global community with a shared mission.

The final recipient was Zinzino. In 2025, the company achieved 80 percent year-over-year growth and an ambitious long-term vision to reach 100 million customers worldwide. Zinzino also makes an impact through its Glocal Aid initiative, which provided full scholarships to more than 1,500 children.

ELLIEMD

Two Bravo Innovator Awards were announced. This award recognizes direct selling companies that embrace and deploy emerging technologies and future-focused strategies that propel the channel forward.

The first was presented to EllieMD. Their mission is to help individuals take a proactive role in their health through personalized care, education and community support. By combining telehealth technology with physician-guided therapies and a community-based model, EllieMD has created a platform designed to support whole-person health.

The second winner was RIMAN. This Korean powerhouse is committed to continuing to transform scientific discoveries into products that deliver meaningful benefits. The brand has demonstrated deep care for the earth and its powerful ingredients, as well as a steadfast pursuit of innovation and technology that aligns with its commitment to sustainability.

The Bravo Supplier Award is bestowed upon organizations that demonstrate exceptional innovation, expertise and unwavering dedication to the continuous advancement of the channel. This year’s recipient was InfoTrax. Nearly five decades into its journey, InfoTrax has become one of the most trusted names in commissions technology. As direct selling has become increasingly digital, InfoTrax has ensured its technology integrates seamlessly with the tools companies already rely on.

Two domestic Bravo Growth Awards were announced, one to a product-based company and one to a service-based company. This award celebrates direct selling companies with the highest year-over-year revenue growth on the Global 100 List.

This year’s domestic product Growth Award was given to MAKE Wellness. Launched in October 2024 by a group of well-known and proven direct selling executives, MAKE Wellness has captured the attention of health and wellness entrepreneurs and customers. Within five days of launch, they had sold $7.2M of product and achieved revenue of $104M in its first full year in business.

Realty of America won in the service-based category. In July 2023, Eddie Garcia envisioned a virtual, national brokerage with a revenue-sharing model that could redefine the real estate experience. This new company opened in September 2024, launching in 23 markets. Since then, the team has achieved more in its short history than most brokerages will ever see. In 2025, the company reported nearly $4B in transaction volume and more than $4.5M paid out in revenue share.

DAVID MERRIMAN

The Bravo International Growth Award winner was no stranger to the Global Celebration stage. Luxembourg-based PM-International won the award for the sixth consecutive year. In 2025, they reached one billion products sold and surpassed $4B in annual retail sales—topping their own record from the year before.

DSN also gave out three Bravo Awards recognizing individuals for their contributions to the direct selling industry.

The Bravo Excellence Award is reserved for executives with a long history of leadership, excellence and integrity. The award was given to ACN’s Dave Merriman. For over 30 years, his diligence has been and remains invaluable as he oversees compliance training and processes while taking the lead on government and industry relations through his position on the DSA Executive Committee and Board. His work ethic, passion for the industry, knowledge and integrity define who he is as a person.

TARL ROBINSON

The Bravo Leadership Award is reserved for Founders and CEOs and recognizes outstanding achievement and exceptional leadership. DSN bestowed this honor on two well-deserving industry icons.

The first recipient, Armand Puyolt of Vida Divina is a testament to resilience, reinvention and an unwavering belief in the direct selling channel. Over the course of his career, he has built—and rebuilt—navigating industry disruption, regulatory shifts and personal adversity. But Armand’s leadership extends beyond his own organization. He has been a consistent advocate for the industry itself—focused not just on building a company, but on strengthening the channel.

Tarl Robinson received the second Bravo Leadership Award. From an early age, Tarl saw how direct selling could transform lives, and that belief carried through every stage of his career—from building in the field himself to stepping into executive leadership and helping shape Plexus, one of the most recognized wellness companies in the world. Tarl excels not just at building a business but at building people—creating an environment where individuals can grow into more than they thought possible.

The Global 100 List—Times Two

One of the most eagerly anticipated announcements each year at the Global Celebration is the unveiling of the Global 100 List. This list reports the top direct selling companies in the world for 2025.

The Global 100 offers a unique perspective on the global impact of the industry by acknowledging companies’ revenue achievements. Recognition for each of these companies is the culmination of months of research and the cooperation of many individuals around the world.

This year, DSN separated the Global 100 into two lists: product-focused companies and service-focused companies. These lists represent both private and public companies with more than $100M in annual revenue for the 2025 year. This year’s lists are comprised of 59 companies (43 product and 16 service) with combined revenue of nearly $63B. Coverage of both lists begins on page 128.

Lifetime Achievement Award

The DSN Lifetime Achievement Award is reserved for those whose profound contributions have left an enduring legacy on the channel. And few have shaped this space quite like Graeme Clegg.

GRAEME CLEGG / Recipient of the DSN Lifetime Achievement Award

For more than four decades, Graeme has helped people live better, healthier lives.

Under his leadership, New Image has expanded across more than 20 countries, reaching millions of customers and establishing itself as a leader in the wellness space.

But Graeme’s influence extends far beyond one company. His work with global industry organizations and his commitment to ethical growth have helped shape the channel for future generations.

The Oscars of Direct Selling

The DSN Global Celebration is the industry awards event of the year—a night designed to celebrate, inspire and motivate! Congratulations to the winners and a sincere thank you to all our Supporter Companies and Supplier Sponsors for helping DSN provide this night of celebration, recognition and camaraderie.


From the May/June 2026 issue of Direct Selling News magazine.

Filed Under: Cover Stories Tagged With: ACN, Armand Puyolt, Bravenly Global, Dave Merriman, EllieMD, Global 100 list, Global Celebration, Graeme Clegg, Greenway Global, Herbalife, InfoTrax, MAKE Wellness, Neora, New Image, Patricia White, Plexus, PM-International, Realty of America, RIMAN, Stuart Johnson, Tarl Robinson, Vida Davina, Wayne Moorehead, zinzino

Zinzino Annual Report Shows Strategic Acquisitions and Sustainability Efforts

April 30, 2026 by DSN Staff Writer

Zinzino published its annual report for 2025, detailing the company’s push toward sustainability and strategic supply-chain control.

Sustainability has been an important component of the company’s success as it seeks ways to reduce its environmental impact. The company has been using recyclable PET plastic for all of its plastic packaging, and its Faun Pharma segment proved a total waste production decrease of 15% in 2025. The company is actively working with its suppliers to constantly review alternatives and choose environmentally-friendly materials where possible.

“The simple fact is that people must become more responsible for their own wellbeing,” the report stated. “For people to do so, proactive, preventive wellness strategies are key. It is in this area that Zinzino sees its true place and position from where we can make our single best contribution to global sustainability: improved wellbeing, wellness accountability and thus reduced costs and dependency on existing and future services.”

The company also announced a number of acquisitions in 2025, including Zurvita and Valentus Global, which Zinzino expects to drive growth and increase distribution power across Europe, as well as the asset acquisition of Bodē Pro, which will power distribution reach in North America and Japan. Additional acquisitions during the year included Truvy, Enhanzz IP AG and Sanki. An acquisition of 35% of Xion International Group is expected to secure a long-term, sustainable supply of the ingredient Omega-3, which it believes will reduce its environmental and operational risks. All of these efforts signal a shift toward greater vertical integration for the company and a move away from third-party supplier dependence.

Zinzino posted 2025 revenue of approximately $362 million, showing 51% year-over-year growth. This growth was fueled by strong global demand and its expanding distributor networks, which were reinforced by recent acquisitions.

In 2026, the company states it will focus on achieving its financial and strategic goals, which includes long-term investments in IT systems, marketing, customer support, products and logistics, as well as a push toward differentiation.

“We continue to invest further in AI, which gives us a unique competitive advantage both in terms of growth and when making acquisitions,” said Dag Bergheim Pettersen, Zinzino CEO. “This will save us costs in the long term, and we are now in the process of implementing a new global support system that will further improve customer satisfaction, reduce costs and boost turnover even more. It will be a very exciting year that is difficult to predict, but I promise that we will work to make 2026 an even better year than the last! Thank you to everyone who has contributed to this record-breaking year, and congratulations to all our shareholders.”

Filed Under: Financial Tagged With: Annual Report, Dag Bergheim Pettersen, zinzino

PM-International Strengthens Footprint Across Americas

April 30, 2026 by DSN Staff Writer

PM-International celebrated the opening of two new Direct Sales Centers in the US. The ribbon-cutting ceremonies, both of which occurred during the same week, took place in New York and Orange County, California. These independently owned and operated centers, run by experienced Team Partners, are designed to serve as local hubs for business development and are located in some of the company’s fastest-growing markets. Distributors can meet at these centers to present products, host trainings and meet with customers.

In tandem, PM-International announced plans for a Direct Sales Center in Bolivia, the company’s first physical presence in the country. Each of these centers reflects the company’s broader strategy to strengthen its infrastructure in key geographic areas and support its growing international community.

“The opening of two Direct Sales Centers within just one week clearly reflects the strong growth momentum of our business and the commitment of our Team Partner network,” said Denzel Bock, PM-International General Manager of Sales. “With key markets such as New York and California, we are further strengthening our presence across the Americas and creating new opportunities for our Team Partners to grow their businesses. At the same time, the recent signing for a new Direct Sales Center in Bolivia highlights our continued expansion into additional promising markets in the region.”

PM-International expects the centers to play a significant role in driving growth and has announced the objective of reaching up to $1 million in monthly sales volume within two years.

Filed Under: Daily News Tagged With: Denzel Bock, PM-International

Natural Health Trends Reports Q1 2026 Financial Results

April 30, 2026 by DSN Staff Writer

Natural Health Trends Corp. announced its financial results for the first quarter of 2026. Revenue during the period was $9.2 million, down 6% sequentially and 14% from the same period of 2025. Operating loss during the quarter was $474,000, compared to $635,000 in the previous quarter and $345,000 in the first quarter of last year. Net loss for the quarter was $154,000, or $0.02 per diluted share, compared to $588,000, or $0.05 per diluted share, in the previous quarter. In the first quarter of last year, the company reported a net income of $122,000, or $0.01 per diluted share.

Active member numbers reached 26,400, down slightly from 26,650 at the end of 2025 and 30,180 in the same period last year. Net cash used in operating activities was $797,000, compared to net cash provided by operating activities of $484,000 in the first quarter of 2025.

“Our business was impacted when trade war rhetoric intensified about a year ago, but we have since stabilized our top line,” said Chris Sharng, Natural Health Trends Corp. President. “The operating environment remains challenging amid subdued consumer spending in China. The restructuring program we announced and implemented late last year has lowered our costs, streamlined our organization and positioned us to capitalize on growth opportunities. At the same time, we remain focused on launching new products and deploying technology tools to support our members and customers and improve our business efficiency and insights. We are also looking ahead with great anticipation to our 25th anniversary in Hong Kong later this year, supported by a full calendar of events and brand initiatives leading up to and throughout the celebration as we mark this important milestone in our company’s history.”

The company ended the quarter with cash and cash equivalents of $21.2 million.

Filed Under: Financial Tagged With: Chris Sharng, Natural Health Trends Corp., NHT, quarterly

USANA Celebrates 30th Anniversary in Canada

April 30, 2026 by DSN Staff Writer

USANA Health Sciences is honoring a market milestone in Canada of three decades since its launch. The 30th anniversary represents its commitment to providing health, innovation and community impact in the region and delivering high-quality nutritional supplements that are backed by science.

“Canada has played an essential role in USANA’s story,” said Kevin Guest, USANA CEO and Chairman. “Canada was the first international market opened by USANA and our founder, Dr. Wentz, and for 30 years, our Canadian Brand Partners have embodied our mission by sharing science-based nutrition and building meaningful businesses. We are incredibly proud of what we’ve accomplished together and excited for what the future holds.”

Since 1996, Canada has become one of USANA’s strongest and most successful markets and has significantly contributed to the company’s global presence. In response, USANA has continually given back through The USANA Foundation by providing critical nutrition to at-risk communities across Canada.

“As we celebrate this milestone, we reflect on the relationships, resilience and shared vision that have defined our journey in Canada,” said Tracie Kenzora, USANA Canada General Manager. “We look forward to continuing to serve and support Canadians for many years to come.”

Filed Under: International Tagged With: Anniversary, Canada, Kevin Guest, Tracie Kenzora, USANA

DSA Issues Statement Emphasizing Importance of Compliance Across Direct Selling Channel

April 29, 2026 by DSN Staff Writer

In response to the Federal Trade Commission’s recent enforcement action involving individual participants in a direct selling company, Direct Selling Association (DSA) CEO Dave Grimaldi issued the following statement:

“Recent FTC actions reflect a continued focus on how earnings representations are communicated in the field, including by individual participants. Distributors play a direct role in how the channel is understood, and accountability extends to the individuals shaping that message.

As the channel has evolved – particularly across digital and social platforms – so too has the way these claims are shared and evaluated. For direct selling companies, this underscores the importance of ensuring that policies are not only clearly defined, but actively reinforced through training, monitoring, and consistent enforcement in the field.

Direct selling is built on individual choice, effort, and performance. Representing direct selling accurately is essential to maintaining trust with consumers.

Through ongoing industry education and self-regulatory efforts, including the DSSRC, we have worked to reinforce responsible marketing practices and clear expectations around earnings representations. We will continue to work with regulators and stakeholders to support standards that are both effective and grounded in how the model operates in practice.”

Filed Under: Daily News Tagged With: Dave Grimaldi, Direct Selling Association, DSA, Federal Trade Commission, FTC

March/April 2026: New Economy, Tribes and more!

April 29, 2026 by Chelsea Hughes

For You Type Graphic

Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.

AI Tool / Perplexity
by Mintel

Designed for fast, decision-oriented research, Perplexity easily verifies facts and claims with inline citations. Perplexity is perfect for monitoring markets and competitors, tracking regulatory changes, reviewing numerous sources and synthesizing findings into clear reports. While ChatGPT excels at creative tasks, Perplexity is built for accuracy and research-driven insights.

Video / TED Talk: The Unexpected Benefit of Celebrating Failure
featuring Astro Teller

Astro Teller is an entrepreneur, scientist, author and the Captain of Moonshots at X, Alphabet’s innovation lab. In this timeless TED Talk, Teller explains why embracing failure is both a morale booster and a strategic advantage. For leaders in dynamic industries like direct selling, this talk reinforces the importance of experimentation, psychological safety and iteration.

Book Icon

Book / NEW ECONOMY: Flexibility, Freedom, Rewards
by John T. Fleming, with Robert A. Peterson and Kate Gardner

Technology and the rise of gig and platform economies are reshaping how people work—and workforce expectations are shifting alongside it. Independent workers are moving away from traditional employment to regain control over their time, income and lifestyle. In his book, NEW ECONOMY, Fleming blends data, trends and real world stories to explain this shift and what it means for direct selling.

For Your Field Type Graphic
Audio Book Icon

Audiobook / Tribes: We Need You to Lead Us
by Seth Godin

Bestselling author and marketing guru Seth Godin demystifies leadership in Tribes: We Need You to Lead Us. He explores our innate desire to belong, showing how the internet and social media empower anyone to unite people around shared values. This audiobook illustrates how influence thrives through authentic connection, consistent communication and bold action.

Social Media Influencer / Sahil Bloom

Sahil Bloom is best known for turning complex ideas about business, wealth and personal growth into actionable insights as an influencer and thought leader. With millions of followers across social media and the goal of “helping you build a high-performing, healthy, wealthy life,” Bloom consistently shares practical lessons on strategic thinking and personal discipline, especially valuable for growing relationship-driven businesses.

Podcast Icon

Podcast / My First Million
with Shaan Puri and Sam Parr

The My First Million podcast, hosted by Shaan Puri and Sam Parr, is a compelling resource for ambitious business builders. The podcast blends creative thinking with real-world analysis of entrepreneurial success stories. For those focused on building a relationship-driven business, it boosts innovative thinking and a problem-solving mentality in the listener.


MAKE A RECOMMENDATION! Personal and professional development is the cornerstone of direct selling. We’d love to hear from
you about your essential books, podcasts and other media that keep you and your teams on track! Fill out this google form to make your recommendation. We’ll select one each issue to feature on these pages.

From the March/April 2026 issue of Direct Selling News magazine.

Filed Under: For You | For Your Field Tagged With: AI Tool, audio book, book, Course, podcast, social media, video

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