A deep dive into today’s direct seller and what they are looking for. What is readily apparent is that motivations are evolving. The ultimate objective of all direct selling companies is to grow the business by growing the number of customers. Direct sellers are the intermediaries in this process. Therefore, what motivates a direct seller is important for the company to understand.
Avon Worldwide revealed its new campaign “Embrace Your Power” and a streamlined product portfolio as part of its new global rebrand and market identity.
Juice Plus+ announced its biggest rebrand since the company’s launch in 1993 and a renewed ambition to become the number one plant-based nutrition brand in the direct selling industry.
Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.