Norwex unveiled its first-ever rebrand. The complete rebranding began as a packaging refresh and resulted in a strategic overhaul of the brand’s aesthetic to refine and strengthen its messaging for greater clarity, consistency and scalability.
New technologies, shifting consumer expectations and a generational turnover in the field are rewriting how leaders are recruited, supported and retained. The opportunity? Transform these shifts into your competitive advantage.
Tricia White, DSN Publisher, recently sat down with Susannah Schofield OBE, the Director General of the UK DSA. Susannah generously shared their experiences with negative media attention and the actions they took to turn the situation around. There are lessons for every direct selling company here—tangible takeaways and fresh perspectives that are applicable to every company and market around the globe.
USANA announced the “elevation of its opportunity,” including updates to its brand story and available incentives. The goal of this new enhancement is to improve tools for attracting and retaining new customers and team members and includes new sales bonuses, milestone bonuses and targeted leadership bonuses.
It doesn’t matter how powerful the direct selling message is when the language we use gets lost in translation. We’ve used the same direct selling language for so long that it’s deeply ingrained in our culture. But—quite frankly—it no longer serves us or our sales force.
Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.
Attracting attention with online content can be challenging, but digital storytelling continues to be one of the most effective strategies for generating a loyal customer base and strengthening field retention. Here are eight key strategies to elevate your brand narrative.
A deep dive into today’s direct seller and what they are looking for. What is readily apparent is that motivations are evolving. The ultimate objective of all direct selling companies is to grow the business by growing the number of customers. Direct sellers are the intermediaries in this process. Therefore, what motivates a direct seller is important for the company to understand.
Avon Worldwide revealed its new campaign “Embrace Your Power” and a streamlined product portfolio as part of its new global rebrand and market identity.
Juice Plus+ announced its biggest rebrand since the company’s launch in 1993 and a renewed ambition to become the number one plant-based nutrition brand in the direct selling industry.
Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.