Tricia White, DSN Publisher, recently sat down with Susannah Schofield OBE, the Director General of the UK DSA. Susannah generously shared their experiences with negative media attention and the actions they took to turn the situation around. There are lessons for every direct selling company here—tangible takeaways and fresh perspectives that are applicable to every company and market around the globe.

Words stick in people’s minds. If you’re the company spokesperson, whether you’re talking to the media, your independent sales force or employees, whether you’re talking on social channels or in person, what you say and the words you use matter.

QNET was recognized at the 11th annual PR Awards in three categories, including crisis management, corporate strategy and technology innovation. The PR Awards honor brands for public relations and communications in South Asia, Southeast Asia and Oceania.

A recent business article by Twitter noted customer care trends from 2018 that they expect to continue to grow in 2019. Direct Messaging More consumers are connecting with companies through direct messaging (DM’s) than through more public methods like tagging in a Tweet. According to Sprinklr, 80 percent of consumers engage with brands online, and 54 […]

Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]