inCruises announced it has surpassed 50,000 passengers booked and 20,000 cruise bookings across more than 560 itineraries and 12 different cruise lines in the first four months of 2026. This is a record-breaking milestone that the company stated “reflects the continued expansion of inCruises' diverse and fast-growing international member base.”

Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

inGroup CEO and Co-Founder Michael Hutchison was honored with the Honorary Award of the Kyiv Chamber of Commerce and Industry in recognition of his significant personal contributions, extraordinary humanitarian leadership and unwavering support for Ukraine, Ukraine inCruises Partners and Members, and the charitable foundation Stand with Ukraine.

inGroup International, the parent company of inCruises, received the Costa Cruises “Over the Top Award” for 2026. This honor recognizes inGroup’s production and sustained growth and declares it the top North American agency for Costa Cruises.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.

At the All Stars of the Sea event aboard the MSC Seaview, inCruises was honored with the awards Best MSC Yacht Club Producer 2025 as well as the FIT Over the Top Producer 2025.

inCruises reported what it is calling “record-breaking pace” for new partner and member enrollment.  September was one of the company’s strongest months for Partner activations in company history, welcoming 7,494 new Partners.

inGroup International announced that inCruises earned Gold and Silver Travel Weekly Magellan Awards.

inCruises announced that its total revenue in the month of May exceeded $31 million, setting another record and illustrating sustained growth. The company attributed the revenue results to what it called “a surge” in Premium Memberships and global momentum tied to its AMP UP field initiatives.

inCruises revenue in March 2025 reached an all-time high of $31.2 million. This total is the highest monthly revenue in company history, setting a new record. The company attributed the growth to its expanded membership structure, which has been simplified into three tiers.

Mercy Ships, a global charity that utilizes hospital ships staffed by volunteer medical professionals to provide healthcare and life-changing surgeries where it would be otherwise inaccessible. The 2024 campaign, called Enriching Lives Beyond Travel, exceeded the company’s initial goal of $250,000, raising $256,000.