Sunrider’s Dr. Chen UrbanShield Nourishing Serum was named Hydration Serum of the Year at the 2025 Beauty Innovation Awards. This event celebrates groundbreaking products, companies and services in the global beauty industry that exemplify the advancement of beauty through creativity, efficacy and conscious innovation.

Photo: Seoul, South Korea. Torrance, California-based Sunrider International recently held a grand opening ceremony celebrating the launch of the company’s new direct selling model in Korea. Dr. Tei-Fu Chen, founder of Sunrider, presided over the ceremony that was held in the Sunrider Building in Seoul, South Korea. The event included a ribbon-cutting ceremony to commemorate […]