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Arbonne Opens New Irvine Headquarters

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Arbonne celebrated the grand opening of its headquarters in Irvine, California. The new facility was designed with open workspaces and conference rooms to facilitate collaboration and is LEED Platinum & ENERGY STAR certified to align with the company’s sustainability goals.

Arbonne described the new 14-story building with 360-degree views of coastal California as “both a milestone and a launchpad for what’s next” as the company enters its 46th year of operations. Employees will have access to amenities that include a fitness center, hair salon, putting green, event pavilions and an outdoor workspace.

The new headquarters is part of the “Hybrid Electric Collection,” a fleet of office buildings that uses advanced energy storage systems to reduce peak energy demand by 25% and decrease overall energy costs by up to 10%.

“Arbonne represents 45 years of heart and hustle,” said Jen Orlando, Arbonne CEO. “Our company was built on passion, perseverance and people. As we step into 2026, this new beginning marks more than a move – it’s us stepping boldly into our future. Our exceptional new space, surrounded by nature, is designed to enhance our employees’ experience and productivity.”

dōTERRA Named to 2026 Oprah Daily Self-Care O-wards List

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dōTERRA announced it has been named Best Essential Oils in the 2026 Oprah Daily Self-Care O-wards, a list that highlights the best in wellness and personal care products. Guided by Oprah Daily’s expert evaluation and curation, dōTERRA’s essential oils were selected for their “versatility and role in grounding self-care rituals, as well as for their unmatched purity and sourcing.”

“This recognition underscores the care and responsibility that goes into every dōTERRA essential oil,” said Bekah Nixon, dōTERRA Vice President of Global Product Innovation. “From sourcing and testing to formulation, our essential oils are designed to make daily self-care both accessible and effective – whether that means supporting relaxation, recovery, or overall well-being.”

dōTERRA oils are CPTG Certified Pure Tested Grade, which ensures the oils are sourced from nature and formulated without fillers, additives or synthetic ingredients, and are designed to fit into consumer’s daily lives at home and on the go. dōTERRA offers hundreds of essential oils options that support a wide range of wellness needs – from relaxation to recovery – and support sustainable farming communities around the world.

LifeVantage Hosts “Breakthrough” Global Kickoff Event

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LifeVantage Corporation celebrated a successful Global Kickoff event that encouraged consultants worldwide to unlock new levels of leadership, impact and business growth. Themed “Breakthrough,” the virtual event was designed to set the tone for 2026, casting vision for a year of growth, innovation and momentum.

At the event, leaders shared how the integration of LoveBiome has strengthened and expanded the company’s global sales force, aligning the two entities around a unified vision. Innovative tool launches were also key highlights, with the debut of Daily Activation, the new LifeVantage mobile app, and the Activate90 Challenge, designed to create consistent healthy habits and lifestyle practices that can be tracked directly within the new app.

“Our Global Kickoff was about more than launching news tools – it was about uniting our community around a shared vision for 2026,” said Steve Fife, LifeVantage President and CEO. “With the integration of LoveBiome, the introduction of the Daily Activation App, and the Activate90 challenge, we are equipping customers and our independent Consultants with science-backed solutions designed to support sustainable activation.”

LifeVantage also teased new product launches that will be released throughout 2026, including the reintroduction of former LoveBiome products.

Neora Casts Vision for 2026 as a “Defining Year”

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Neora reflected on the milestones and achievements of 2025 and cast vision for 2026 as it continues efforts to modernize the direct sales model. This strategy included simplifying distributor systems and launching what it calls “category-defining products” to support distributor growth and consumer satisfaction.

Neora’s natural injectable alternative, Neo-FILLER Lift + Fill Corrective Elixir, launched in May, selling five months of inventory in five days. The product’s international launch was also strong, which the company believes is a signal for strong global demand. The launch of Intelli-SKIN Scan, an AI-powered facial scanning tool, served as a way to provide lead generation and education to brand partners as they work to bridge high-tech with the high-touch nature of direct selling.

The company also completed an important acquisition of ACN Korea as it works to expand its footprint in Asia. This expansion strategy resulted in 47% year-over-year sales growth, 12,000 rank advancements and more than $2 million paid out in Future Leader Bonuses, given to new brand partners who achieved early growth milestones.

“Our focus has been very intentional—simplifying the business, developing leaders and building a model that can scale responsibly in today’s social commerce environment,” said Amber Olson Rourke, Neora Co-CEO. “The results we saw in 2025 aren’t an endpoint. They are confirmation that when you execute with clarity and purpose, momentum follows.”

Neora is now casting vision for 2026, saying it is positioned to be a “defining year” as it continues to enhance what it calls the “modern social selling movement.”

“I’ve had the privilege of helping build several billion-dollar companies over the course of my career, and I don’t say this lightly—what I’m seeing take shape at Neora right now is unlike anything I’ve been part of before,” said Jeff Olson, Neora Founder. “This isn’t just about a great product launch or a strong year. It’s about disciplined execution, simplified systems, leadership development, and a company that understands how modern consumers and modern entrepreneurs actually operate. When you combine those fundamentals with integrity and purpose, the scale of what’s possible becomes very real.”

Greenway Global Hosts Bangkok Event

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Greenway Global shared ambitious plans for future development across Asia at its Leaders camp conference in Bangkok, Thailand. The event welcomed qualified leaders from across Asia for a multi-day gathering that included high-level training sessions and a presentation of the company’s strategic vision for the Asian market delivered by Greenway Global executives.

Company executives were available to select leaders for private meetings that allowed for question-and-answer sessions to dive further into the details of the company’s growth and engagement strategy within the Asian market, as well as its long-term commitment to the region.

Also included in the event was a festive gala dinner, guided visits to iconic Bangkok sites and the launch of two products: alcohol-free perfume and AM-PM, a nutritional product.

“This was more than an event,” said Leonid Morgunov, Greenway Global Founder and President. “It was a statement of vision, leadership and the future of Greenway Global in Asia.”

USANA Announces Preliminary Fiscal 2025 Net Sales Results

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USANA Health Sciences, Inc. released its preliminary fiscal year 2025 net sales results. Net sales during the period are expected to reach approximately $925 million, beating its previously issued guidance of $920 million.

As the company looks to fiscal year 2026, net sales outlook is expected in the range of $925 million to $1 billion. Net sales outlook for 2026 includes $720 million to $765 million from USANA’s core nutritional business; $140 million to $155 million from Hiya; and $65 million to $80 million from Rise Wellness.

The company said Rise Wellness saw meaningful year-over-year net sales growth in 2025 and anticipates accelerated growth during fiscal 2026. With these results, operating margins are expected to be at breakeven in fiscal 2026 as the company invests strategically to drive future growth.

Norwex: A Norwegian Legacy’s Next Chapter

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Listen to this story starting at 39:30 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Founded | 1994

US Headquarters | Coppell, TX

Top Executives:
Beate Hjeltnes | CEO
Amy Cadora | Chief Brand & Mission Officer

Product Category | Home & Personal Care

For over thirty years, Norwex has helped people live healthier, happier lives by reducing exposure to harmful chemicals in their cleaning and personal care products. Founded in Norway by Bjørn Nicolaisen, Norwex is the union of two words: “Norwegian” and “experience,” which uniquely captures the clean simplicity the company strives to bring into homes around the world. Today, Bjørn’s daughter, Beate Hjeltnes, serves as Chief Executive Officer, continuing her family’s passion for nature, sustainability and deep, lasting relationships in the company’s next chapter.

The Norwegian Way

While Beate Hjeltnes may be new to her role as Chief Executive Officer at Norwex, the company’s story is simultaneously her past, present and future.

“Norwex means everything—I actually don’t know where my family ends and the company begins,” she shared. “It’s a privilege to be running the company my father founded, and I constantly think about the legacy I will leave for our Consultants. But I’m also focused on future generations and the consumers who buy our products—who care about ‘cleaner, safer, better’.”

Beate took the helm of Norwex in May 2025, more than thirty years after her father founded the company when she was still a teenager. Bjørn Nicolaisen was busy building his law business when a client introduced him to a cleaning cloth that would change the trajectory of his life—a cloth that represented a chemical-free future aligned with his deep love of nature. Microfiber was invented in Sweden in the early ’90s, just before Bjørn’s introduction to the cloth that sparked his vision.

Launching his business in 1994 with microfiber as the foundation, Bjørn became a pioneer in microfiber solutions for cleaning. Today, Norwex remains that microfiber pioneer, thoughtfully expanding its product collection over the years to include a range of cleaning cloths, cleaning products for every corner of the home and personal care that meet the company’s high standards for non-toxic ingredients.

In 1999, Norwex began to expand beyond its Norwegian home when Bjørn partnered with Gerd Doroshuk and Debbie Bolton to open Norwex in Canada, opening the door to North America and beyond. Norwex USA officially launched in 2011, following Latvia, Lithuania, Estonia, Australia and Malta. Today, Norwex operates in more than 20 countries. Around the world, Norwex continues to lead with its values, bringing the Norwegian way of life to homes everywhere.

“Our core values are rooted in the Norwegian culture: integrity, trust, respect and kindness,” shared Beate. “Our business relies wholeheartedly on having strong relationships, and I care deeply about the people who sell our products. Each year, I invite Consultants from North America to stay in my home rather than at a hotel, so they can experience the Norwegian way of life firsthand.”

Amy Cadora, Norwex Chief Brand and Mission Officer, explained that every product is designed with this signature “Norwegian Way” in mind—the philosophy that guided Bjørn in the very beginning and continues to shape product development at Norwex today.

“We’re not focused on creating more products,” she said. “We’re about bringing that Norwegian lifestyle—a much simpler way of life—to our products. We work to develop products that do a lot of different things, because that’s the Norwegian way. Norwegians are more concerned about buying high quality and buying it once. That’s the mentality that we’re bringing into our product innovation and strategies—we’re not going to build something if it can’t be of the highest quality.”

Passion Meets Purpose

Since its inception, Norwex has worked to share not only its Norwegian values, but a clearer understanding of the impact household chemicals have on our bodies and our environment. The company attracts and empowers like-minded entrepreneurs to share its mission: to reduce harmful chemicals in the home. The Norwex Envirocloth, a signature product, works with just water yet removes 99 percent of bacteria, eliminating the need for toxic chemicals.

“What excites me is that gradually, people are starting to understand the importance of what we’re trying to achieve through our mission of helping reduce harmful chemicals in the home,” explained Beate. “When my father was leading Norwex, that conversation used to be much harder. Fewer people were aware of this issue. Our Consultants lead this conversation with pride about living cleaner, safer, better.”

At Norwex, the conversation around chemicals has always taken place in person, as the company embraced the party plan model in the very beginning and has never wavered. Consultants feel connected to the mission; they’re eager to share what they’ve learned at parties and in their everyday relationships. Norwex works to educate Consultants and customers about the impact of chemicals, sustainability and the environment they steward.

“We are a Consultant-led business; we’re a party plan business,” said Amy. “We are not deviating from that. It’s such an important part of who we are. A large part of what I do is around the education and awareness of chemicals in our world and their impact on us. And best way to do that is person-to-person.”

One demographic of both Consultant and customer that particularly resonates with the Norwex mission is the 50-plus community, a group that hasn’t received much attention in a time when most companies are fixated on Millennials, Gen Z and even Gen Alpha. These powerhouse Consultants are educated about chemicals and their impact on us and our world and eager to leverage Norwex to design a meaningful second act.

“We see very few brands talking directly to the 50-plus community, embracing and taking care of them, and asking what THEY need,” shared Beate. “The cost of living is increasing, but at the same time, this generation has more time to give. And it wants to be part of a community where they can continue growing in all areas of life. They’re interested in their health as they move into a different phase of life, and they’re very invested in their children and-grandchildren.”

Partners in Advocacy

Norwex recently announced its partnership with The Environmental Working Group (EWG) to label select Norwex products with its highly regarded EWG Verified mark. EWG is a non-profit organization committed to research that helps consumers make informed choices and live healthier lives. This partnership captures Norwex’s desire to hold itself and its products to the highest standard, as well as the company’s desire to educate consumers about the ingredients they allow into their homes.

“When we saw the EWG Verified program and talked with them, it became clear that we now had a very nice alliance with what both of us were doing,” explained Amy. “For our Consultants, it’s an ‘easy button’—a simple way to talk about how stringent we are in our process and ingredient selection. They talk about EWG Verified and share the link, which tells customers about the transparency and evaluation process these product go through.”

Norwex currently offers twelve products with the EWG Verified mark, including both home cleaning and personal care products. This partnership is just another example of the commitment to healthy families, healthy business practices and the Norwegian Way that Beate and her family have dedicated their lives to sharing with the world.

“I think our products are more relevant than ever, given the environment we are in, one where people are concerned for their health and wellbeing,” said Beate. “Reducing the presence of harmful chemicals in our everyday lives is the solution the world needs right now. What our Consultants do every day is important, relevant and impactful—not just for us, but for future generations as well.” 

From the January/February 2026 issue of Direct Selling News magazine.

Juice Plus+ Partners with Universities in NIH-Supported Clinical Trial

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Juice Plus+ announced a research collaboration with the University of California LA, University College Cork (Ireland) and Ulster University (Northern Ireland). The company will be partnering in a randomized clinical trial with the University of California LA through a National Institutes of Health (NIH) research grant. The University College Cork has also received a grant from Research Ireland, and Ulster University received a grant from the Health & Social Care R&D Division Northern Ireland.

The study will aim to gain a better understanding of critical cognitive functional parameters in the brain and related biomarkers with the long-term goal of identifying factors that influence cognitive performance and wellbeing.

The collaborative five-year project will evaluate the effects of Juice Plus+ Berry Blend on the brain, cognitive parameters and related biomarkers. The study will engage male and female participants over the age of 50 with a family history of age-related cognitive decline in a randomized, double-blind, placebo-controlled study.

“We are honored to collaborate with our esteemed academic partners in this important research initiative,” Juice Plus+ wrote in a statement. “We look forward to contributing to the scientific understanding of cognitive health through rigorous, independent research conducted by leading academic institutions.”

USANA Malaysia Named #1 Combination Dietary Supplements Brand

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For the eighth consecutive year, USANA Malaysia has received the title of Top #1 Combination Dietary Supplements brand in Malaysia from market research leader Euromonitor International. This recognition is determined based on USANA’s retail value share among all supplement brands in Malaysia.

“Being recognized for eight years in a row is a powerful testament to the trust consumers place in our products,” said Vivienne Lee, USANA Regional Vice President. “Earning continued recognition in the combination dietary supplements category reflects USANA’s unwavering commitment to quality, science, and excellence.”

Sabrina Khoo, USANA Regional General Manager, expressed her gratitude to the brand’s loyal customers and team.

“Your continued trust and support have made this eight-year milestone possible,” Khoo said. “Together, we will continue empowering individuals to support their health and wellness with high-quality, science-backed nutrition.”

Utility Warehouse Partners with Chester Football Club

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Utility Warehouse (UW) announced a three-year partnership with Chester FC that will simultaneously provide a front-facing sponsorship and financial support for the football club while giving fans the opportunity to save on their household utility bills.

Chester FC will earn up to £120 for every Chester FC supporter who chooses to switch their services to Utility Warehouse. Fans who switch two or more services will also receive a £40 Chester FC club shop voucher.

“We are absolutely delighted to launch this partnership with Utility Warehouse,” said Albert Davies, General Manager, Chester FC. “Utility Warehouse’s commitment to supporting the club over a three-year period is significant, and we’re excited to begin this partnership. This agreement gives our supporters the opportunity to make real savings on their everyday bills, and at the same time provide another valuable revenue stream to the football club. We look forward to working closely with Utility Warehouse and showing our fanbase the clear benefits this partnership offers.”

Michael Stanley, Utility Warehouse Director of Business Development, called the strategy a “first of its kind partnership” for the company.

“We know how important football clubs like Chester FC are to their local communities and we’re proud to be in Chester’s corner, giving the club and fans the opportunity to save time and money on their home utilities,” Stanley said. “We’re proud that this new partnership will deliver for the football community, and those it supports.”

The Next Wave of Wellness

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How metabolic science is reshaping product innovation across the direct selling channel.

As the wellness sector continues to expand, metabolic health has become one of its most rapidly evolving frontiers. Growing research on gut signaling, polyphenols and nutrient utilization is reshaping how companies think about formulation design, efficacy and long-term consumer support.

Within this broader movement, direct selling brands are also re-evaluating how to bring science-aligned products to market in ways that balance credibility, accessibility and behavioral simplicity. Young Living’s Balance & Burn™ System serves as a useful case study in how these trends are manifesting across the channel.

No Longer Niche

Over the last several years, metabolic health has shifted from a niche topic to a core focus among wellness consumers. Interest has broadened from weight management alone to include energy levels, gut health, hormonal balance and longevity. Products that support multiple points in these pathways—rather than pursuing a single mechanism—are drawing increased attention.

This shift is driven by two converging forces:

1 / More accessible scientific education. Consumers now encounter metabolic concepts such as GLP-1 signaling, insulin sensitivity and microbiome balance in mainstream media.

2 / A stronger emphasis on long-term, sustainable wellness practices. Quick-fix methods have given way to routines that integrate into daily life without extreme protocols or stimulants.

In this environment, companies are gravitating toward systems-based formulations that address multiple aspects of metabolic function simultaneously.

An Important Shift

Historically, many weight- and metabolism-support products relied on a single hero ingredient—often paired with aggressive stimulants. Emerging formulations now draw from a wider scientific toolbox: polyphenols, postbiotics, bioavailable botanicals and micronutrients linked to glucose efficiency or fat oxidation.

Young Living’s Balance & Burn System reflects this broader trend by incorporating:

  • Phytosomal berberine, aligned with research on nutrient metabolism
  • Akkermansia postbiotic, part of the fast-growing microbiome-support sector
  • Citrus polyphenols (Sinetrol®), studied for body composition outcomes
  • Essential-oil-derived botanical compounds, such as bergamot and cinnamon bark. This type of multi-mechanism design connects to a larger industry movement: developing systems that support metabolic health through interlocking pathways—gut signaling, bioactive absorption, fat-use efficiency and energy conversion.

Creating Long-Term Success

Another industry trend shaping product development is the emphasis on behavioral simplicity. Research continues to show that daily adherence is the defining factor in whether wellness strategies succeed long term.

Brands are now investing not only in ingredients but also in how consumers actually use them.

The Balance & Burn System’s two-step design—a direct-consumption stick pack plus a single daily packet—aligns with this thinking. Instead of requiring complex routines or multiple dosing windows, products are being reformulated to match real-world habits.

This aligns with an industry-wide reassessment: innovation is no longer limited to ingredients; it increasingly includes delivery mechanisms, user experience and friction reduction.

The Rise of Postbiotics and Metabolic-Gut Signaling

One of the clearest trends appearing across wellness innovation is the integration of microbiome-support ingredients—particularly postbiotics that interact with metabolic pathways.

As research continues to explore how gut organisms communicate with the rest of the body, companies are moving beyond probiotics to include:

  • Postbiotic strains.
  • Fibers that feed beneficial bacteria.
  • Phytonutrients that interact with gut-derived metabolic signals.

Young Living’s use of an Akkermansia postbiotic, a microbe associated with healthy hormone production in the microbiome in-vitro and human studies, is an example of how direct selling brands are beginning to align product formulation with this emerging science.

Evidence-Centered Formulation

Across the industry, companies are shifting toward R&D models that integrate published studies, clinical trials and regulatory-aligned claims structures. This is particularly visible in metabolic wellness, where scientific scrutiny and consumer skepticism are high.

The Balance & Burn System’s inclusion of Sinetrol—a citrus-polyphenol blend with clinical data showing reductions in fat mass over 12 weeks—illustrates how brands are increasingly leaning on evidence-supported ingredients when designing new systems.

This trend is accelerating for several reasons:

  • Consumers now expect scientific transparency.
  • Regulatory environments are tightening around claims.
  • Differentiation in a crowded wellness market increasingly depends on credible research.

The result is a gradual movement away from novelty-driven ingredient selection and toward formulations grounded in measurable outcomes.

Targeting the Research-Literate Consumer

The direct selling channel, long built on community, education and peer-to-peer influence, is evolving as its customers become more research literate. Today’s buyers compare ingredients, search for clinical data, evaluate dosage levels and question sourcing standards.

This shift is pushing companies to:

  • Publish clearer ingredient rationale.
  • Invest in R&D partnerships.
  • Highlight formulation transparency.
  • Develop systems rather than isolated products.

Young Living’s framing of Balance & Burn as part of its larger research evolution mirrors this direction, emphasizing ongoing scientific integration as a core part of future product strategy.

Looking Ahead

The emergence of systems like Balance & Burn suggests several future-facing industry realities:

  • Metabolic health will remain a dominant innovation driver as research and consumer interest continue to expand.
  • Systems-based solutions will increasingly outpace single-ingredient formulas.
  • Microbiome and postbiotic science will play a growing role in metabolic-support product lines.
  • Behavioral design—how products fit into daily life—will become as important as formulation itself.
  • Evidence-centered development will shape competitive differentiation across the direct selling channel.

As wellness consumers continue to seek solutions that are both natural and research-aligned, companies will need to balance botanical traditions, emerging science and user-friendly product experiences. Young Living’s latest system illustrates how these forces are beginning to converge and offers insight into how the next generation of wellness innovation may unfold.

From the January/February 2026 issue of Direct Selling News magazine.

Zinzino Reports Preliminary Sales Results for 2025

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Zinzino announced its preliminary sales results for 2025. Group revenue increased 46% in the fourth quarter, reaching $113 million, and contributing to a full year 2025 revenue increase of 51%, when compared to 2024. December revenue improved 35% year-over-year, reaching $36 million. Zinzino sales market revenue grew by 50% year-over-year in the fourth quarter, reaching $112 million.

Total accumulated revenue for 2025 was $363 million.

Central Europe, which includes Austria, Germany and Switzerland, continued its pattern of outperforming all other sales markets. South and West Europe (Cyprus, France, Greece, Italy, Luxembourg, Malta, Netherlands, Slovenia, Spain, United Kingdom, Belgium, Ireland, Serbia, Turkey and the Canary Islands) and North America (Canada, USA and Mexico) were the strongest revenue drivers for the company. Asia-Pacific (Australia, New Zealand, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand, China, Philippines and South Korea), however, showed the strongest growth, reporting a 254% year-over-year growth rate.