Norwex unveiled its first-ever rebrand. The complete rebranding began as a packaging refresh and resulted in a strategic overhaul of the brand’s aesthetic to refine and strengthen its messaging for greater clarity, consistency and scalability.
For over thirty years, Norwex has helped people live healthier, happier lives by reducing exposure to harmful chemicals in their cleaning and personal care products. Founded in Norway by Bjørn Nicolaisen, Norwex is the union of two words: “Norwegian” and “experience,” which uniquely captures the clean simplicity the company strives to bring into homes around the world.
Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
Norwex announced that three of its products have been verified by the Environmental Working Group. The EWG Verified mark on products ensures customers that the product meets the organization’s strict safety standards that reviews ingredient transparency, sustainability efforts and a rigorous review process to ensure the products are free of harmful chemicals.
In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.
Today, direct selling fields are disparate groups defined internally by the cultures, brands and messaging of the companies they represent. They are always evolving and always a challenge. Productive field engagement takes hard work and diligence on the part of companies, as well as a good measure of finesse when marketplace challenges dictate change.
Norwex announced a new “Embrace the Planet” product bundle designed to reduce harmful household chemicals and single-use waste as part of its Earth Month celebrations. For every bundle sold, the company will donate $1, up to $20,000, to nonprofit organization Washed Ashore, which is removing thousands of pounds of marine debris found on beaches and […]
Norwex has expanded its laundry collection with Eco-Wash Laundry Detergent Strips. These pre-measured strips are 100% biodegradable, packaged in plastic-free cardboard sleeves, suitable for all types of washing machines and dissolve easily in hot or cold water.
The Norwex EnviroCloth and Cleaning Paste were chosen as winners in Good Housekeeping’s 2022 Best Cleaning and Organizing Awards in the Awesome Outdoor & More Solutions category.
The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Direct Selling Australia announced winners of the 2020 DSA Industry Awards at the first-ever virtual ceremony, attended by industry leaders and peers. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income. “The awards aim to empower independent direct sellers, fuel […]