Norwex unveiled its first-ever rebrand. The complete rebranding began as a packaging refresh and resulted in a strategic overhaul of the brand’s aesthetic to refine and strengthen its messaging for greater clarity, consistency and scalability.

For over thirty years, Norwex has helped people live healthier, happier lives by reducing exposure to harmful chemicals in their cleaning and personal care products. Founded in Norway by Bjørn Nicolaisen, Norwex is the union of two words: “Norwegian” and “experience,” which uniquely captures the clean simplicity the company strives to bring into homes around the world.