doTERRA’s Laluz Diffuser was selected as a winner in Good Housekeeping’s 2025 Bath Awards. Products that receive this recognition endure rigorous testing at the Good Housekeeping Institute by scientists and engineers who incorporate both hands-on lab testing and real-world performance insights from 150 at-home testers.

dōTERRA was honored at the 2024 Global Makeup Awards, earning 11 total awards for its beauty and personal care products. The company was also named the gold winner for Best USA Beauty Brand.

At its annual convention in Salt Lake City, dōTERRA debuted four new foundational wellness products, including a nutrient complex drink, omega-3 fatty acids supplement, and two separate Frankincense essential oil products.