brand-logo
Subscribe

Neora Celebrates 14 Years

by

Neora announced its 14th year of continued momentum and record year-over-year sales growth. In August, a traditionally slower sales season, Neora reported nearly 40% sales growth year-over-year. Additionally, in the same month, 450 Brand Partners achieved rank advancements.

The company has been fueling its momentum with its Future Leader Bonus plan, which was designed to guide Brand Partners down a clear path to success and features up to $59,000 in additional bonuses within the first year.

“It’s incredible to look back on the past 14 years and see how far we’ve come,” said Amber Olson Rourke, Neora Co-Founder and CEO. “This journey has only been possible because of our amazing Brand Partners and HQ team. Right now, with the growth we’re experiencing, it truly feels like a time for celebration—and for charting the next 14 years to achieve even greater things together.”

The Real Brokerage Surpasses 30,000 Agents

by

The Real Brokerage, Inc. announced it has surpassed 30,000 agents. This is a significant growth rate from its roster of 20,000 agents in 2024.

“This milestone is a testament to the trust agents continue to place in Real,” said Tamir Poleg, Real Chairman and CEO. “Our commitment from day one has been to build a company that puts agents first—empowering them with technology, transparency and flexibility. Reaching 30,000 agents is a proud moment, but we view it as another step toward building a transformative platform for the next generation of real estate professionals and the clients they serve.”

The company pointed to its proprietary software platform, reZEN, as a contributing factor to its ability to scale rapidly and efficiently, and stated that its investments in AI and workflow automation are “shaping a future where agents can focus on growing their businesses rather than filling out paperwork.”

Real’s proprietary financial platform, Real Wallet, also gives agents quicker access to their earnings and real-time insights into their Real finances through business checking accounts and a Real-branded debit card.

“We’ve built a platform designed not just for today’s agent, but for where the industry is headed,” Poleg said. “The agent of tomorrow demands innovation, support and community. Real delivers all three—and we believe surpassing 30,000 agents is only the foundation for what’s to come.”

Made to Order

by

The rise of AI-driven product customization.

Listen to this story starting at 10:20 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Personalized products are no longer a luxury—they’re an expectation. Customers demand experiences tailored to their unique preferences, and businesses across industries are leveraging AI-driven personalization, data analytics and customer-built platforms to meet this demand. From nutrition to finance, product customization has become the norm, reshaping how brands engage with consumers.

Hyper-Personalized and Seamless
Today’s consumers crave relevance. A 2025 Adobe report reveals 76 percent of customers are more likely to purchase from brands offering tailored experiences. Shoppers expect brands to anticipate their needs, deliver seamless interactions across channels and respect their privacy. For instance, Gartner says 71 percent of customers still prefer human interaction for complex issues, even with AI powering most contacts. This blend of automation and authenticity defines modern expectations.

Customers also want control. Whether it’s designing a sneaker or configuring a car, they seek platforms that empower them to co-create products. A McKinsey study shows 62 percent of consumers are more loyal to brands offering customization tools, as these foster a sense of ownership. However, over-personalization can feel invasive, as more than a third of customers distrust brands with their data, according to Adobe.

Anticipating Needs with AI
Machine learning algorithms analyze vast datasets—purchase history, browsing patterns, even weather—to deliver hyper-personalized recommendations in real-time. Spotify’s “Discover Weekly” playlist uses collaborative filtering to curate music with uncanny precision, while Starbucks predicts drink preferences based on time and location, boosting efficiency and sales. In ecommerce, AI-powered recommendation engines increase conversion rates by 10 to 15 percent (Forrester), with 92 percent of businesses reporting growth from such tools in 2025 (Adobe).

Predictive personalization takes this further. By anticipating needs before they’re expressed, brands like Misfits Market auto-add predicted items to carts, streamlining the shopping experience. Dynamic content, such as tailored website layouts or personalized emails, yields six times higher transaction rates, according to Gartner. Meanwhile, dynamic pricing in retail and hospitality adjusts offers based on demand, ensuring relevance while optimizing revenue. These AI-driven tools meet customer expectations for intuitive, proactive service.

Powering Precision
Data is the fuel for personalization. Unified data ecosystems, which 43 percent of executives aim to fully implement in 2025 according to Adobe, break down silos to create consistent experiences across channels. AI segments customers by behavior and demographics, enabling precise targeting. For example, retailers use “promotion propensity” models to offer tailored discounts, improving retention for 62 percent of businesses. In physical stores, brands like Ruti leverage facial recognition to pull customer profiles instantly, recommending products based on past preferences. Privacy remains a hurdle, as brands juggle personalization with trust. Customers expect transparency—opt-in policies and clear data usage terms are non-negotiable.

Customer-Built Products
Customization platforms are normalizing tailored products. Nike’s By You lets customers design sneakers, while automotive brands offer online car configurators. In 2025, augmented reality and virtual reality enhance these experiences, allowing users to “try” clothes or visualize furniture in their homes, reducing returns. Print-on-demand services, powered by AI tools like GPT-4o, enable instant creation of niche merchandise, from event-specific apparel to fan-driven designs.

This trend spans industries. In healthcare, AI crafts patient-specific treatment plans; in finance, personalized investment advice reflects spending habits. Nutrition companies are working with customers to build test-based, customized plans with the help of AI health evaluations. Immersive technologies like AR and voice-based Zero UI make co-creation intuitive, meeting demands for engaging, user-driven experiences.

From the September/October 2025 issue of Direct Selling News magazine.

September/October 2025: Brilliance Brief, LearnWorlds and more!

by

For You Type Graphic

Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.

AI Tool / LearnWorlds

When it comes to virtual learning, LearnWorlds harnesses the power of AI to turn content into interactive experiences. Instead of long meetings, boring PDFs or endless Zoom calls, you can easily build dynamic, branded courses that excite your teams. Using sleek video lessons, quizzes and gamified learning, LearnWorlds helps engage your team in content that’s important to your brand. Instead of simply passing on information, LearnWorlds creates momentum, builds confidence and keeps learners motivated.

Newsletter / Brilliance Brief
by Justin Wright

Brilliance Brief is a thought-provoking leadership newsletter offering business clarity without the fluff. As a Founder, CEO, ex-$4 billion CIO and LinkedIn top creator, Wright challenges how you think—nudging you to make bolder moves and smarter decisions by delving into topics like integrity, reputation and how to leverage AI. Sent weekly to the inboxes of over 500K professionals, Brilliance Brief is packed with research-backed tips and unexpected ideas.

Book Icon

Book / The Motivation Equation: The Art and Science of Getting People to Take Action
by Al Bala

As the former COO of Britt Worldwide and the recently retired CEO of Mannatech, Al Bala’s experience in the industry spans four decades—and the globe. Having opened over 65 countries and become fluent in over a dozen languages, Bala possesses an incredible ability to inspire action across cultures. Drawing from his extensive entrepreneurial journey and leadership roles, The Motivation Equation outlines a practical guide to personal development and exceptional leadership that will help you and your business thrive.

For Your Field Type Graphic
Book Icon

Book / The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team
by Sarah Robbins

Discover The Multiply Method—Sarah Robbins’ proven system for simplifying network marketing, growing a team and creating a business that lasts. Once a kindergarten teacher, Robbins turned her part-time side hustle into a full-time career, eventually growing her business to over $2 billion in annual sales. In this practical guide, she reveals the strategies that have helped countless entrepreneurs replicate her success—from reframing prospecting and handling objections, to launching new team members and utilizing social media.

Social Media Influencer / Jenna Kutcher

Jenna Kutcher is a must-follow influencer for aspiring entrepreneurs, thanks to her relatable approach and proven track record—she managed to turn a $300 Craigslist camera into a multimillion-dollar personal brand. As host of the top-rated Goal Digger podcast, Kutcher has created hundreds of episodes packed with marketing, mindset and productivity strategies. From Instagram growth and email marketing to authentic branding and work-life balance, Kutcher’s widespread content offers friendly guidance grounded in experience—not just theory.

YouTube Channel / Evan Carmichael

Called “the modern-day Napoleon Hill” by Ed Mylett, Evan Carmichael built and sold a biotech software company by 19 and became a venture capitalist by 22. Today, his YouTube channel boasts over three million subscribers and 500 million views, earning him recognition from Forbes as a top social marketing talent and from Inc. as a leading leadership and social media speaker. Carmichael delivers daily motivation and practical business advice that aims to instill self-belief into viewers, one video at a time.

From the September/October 2025 issue of Direct Selling News magazine.

Learn from the Past, Simplify for the Future

by

Take a look at what you’ve always done—then decide what you should be doing right now.

Listen to this story starting at 14:30 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

Strategic planning has gotten more COMPLICATED as new and supposedly better tools and technologies have developed over the last several years.

Think about it, it was not that long ago that artificial intelligence (AI) popped onto the scene. Now the options are almost endless on how it may impact our businesses. Yet, we sometimes can get lost in the cool factor and not make meaningful progress with it.

Our apps are constantly evolving. The assets we have in them continue to grow. The data we can access continues to grow. And all of that innovation remains underutilized by most of our fields. Yet, we continue to add and train.

Decisions, Decisions, Decisions

The world of social media keeps evolving with no signs of slowing down. We have more options than ever to communicate or promote via various social media platforms. And questions remain. Often it seems that platforms come and go, falling in and out of favor just as we best learn how to leverage them. Yet, we must plan.

I’ve watched companies create plans a year in advance and a) add a new flavor of a product that didn’t sell very well, but because it was part of this long-established product strategy, launch it on schedule anyway or b) host events and provide incentives because those were part of a strategic plan—even though there was no measurable way to suggest they provide a positive ROI. Yes, there are other reasons to hold an event, but I prefer they not be a giant strain on resources or cash.

I could talk for hours on making good plans and wise decisions when it comes to building an Amazon strategy, not to mention how we tackle affiliate strategies.

The Road Ahead

In my 35+ years in the industry, I don’t know if there has ever been a time that forces us to be more rigid and flexible at the same time. We must be rigid (full buy-in) with what we commit to and more flexible in using data to adjust quickly to markets, products, promotions, etc.

As a result, strategic planning can now take many pathways and there are dozens of books that will argue that “their way” is the best. I’m a simple guy, so let’s look at a couple.

1 / We can reflect on what we’ve been doing over the past year or two and come up with a thousand ways to “make it better.” Rarely does it end up actually being better, but we can apply a lot of what we learned to clean-up or simplify.

2 / We can commit to going “all in” on new ideas. But, quite often, that involves a lot of change and—without a doubt—consternation both in the corporate office and the field.

My preferred approach is to define the outcomes we want to achieve and simplify anything the field touches. Generally speaking, as an industry, we’re overly complicated. While simplifying sounds great and seems logical to you, making things simple is hard—very hard. Be thoughtful. Don’t rush it. But be diligent.

PeopleImages/shutterstock.com

Ask some leaders in the field (not just top leaders) “is there anything we’re doing or expect from you that is harder or more cumbersome than necessary?” It may be better if you ask an outside resource to do this for you. As many interviews as I’ve done through years, I’m always amazed at what the field will tell a stranger but would never want to say to anyone in corporate at the risk of sounding disrespectful.

Note: while tackling your strategic planning, create a “STOP DOING” list. It’s hard to commit to stop doing anything, but some of our activities—whether they’re corporate, team or personal—are not productive. Yet, we’ve always done them, so we keep doing them. Stop! It’s a super powerful exercise and creates a sense of freedom to focus on those things that create productivity and increase performance.

Take the time to conduct a very thorough planning session. Given the time to do it well, it’s one of my favorite exercises to do as part of my consultancy. It’s where teams and leaders, working on various aspects of the company, sit down for one or two days and openly talk about the company, its recent results and their plans for the future.

I have been invited to help owners facilitate those for a “morning”—which is, frankly, insane. For some reason, the idea of planning for the next 365 days on a Tuesday morning just irks me. This is important—very important. Taking two days works much better. It creates a team commitment. It flushes out the challenges and opens eyes to new ideas and perspectives. Rushing it will not create the outcomes you, as the leader, are hoping for.

Slow down, commit, collaborate and work very hard to simplify. It will be worth it.

PAUL ADAMS, Owner, Adams Resource Group, has been involved in the direct selling channel for more than 35 years. Over the decades, he has worked with hundreds of companies and been a trusted advisor in boardrooms with countless executive teams. From corporate giants to pre-startup, Paul has helped companies invent, reinvent and solidify their messaging, strategy and execution.

4Life Hosts General Manager Symposium

by

At its manufacturing facilities in Vineyard, Utah, 4Life welcomed more than 30 of its general managers and department leaders to its annual general manager symposium. The event was designed to allow space for leaders to strategize on behalf of the company’s global affiliates and learn from each other new ways to support those just beginning their experience with 4Life.

4Life Founder David Lisonbee spoke at the event, sharing his vision to bring 4Life Transfer Factor to three million new homes by 2030, and 4Life CEO Danny Lee, Executive Vice President of Corporate Operations TJ Fund and Chief Financial Officer Ryan Wood also addressed the group.

“The intention of these symposiums is to share and develop best practices we can take back to our countries and execute on behalf of the field,” said Nao Lau, 4Life General Manager of Colombia. “Ongoing success requires not only a plan but also its timely and effective execution.”

Partner.Co PXP’25 Debuts New Products

by

At its PXP’25 event in Dallas, Texas, Partner.Co announced new products, digital assets and tools to build momentum for its distributors and enthusiasm among its customer base. The company stated the event included Texas-sized “big energy, big announcements and big post-PXP momentum.”

“From two wellness product launches to exciting lifestyle reveals and many next-level business tools, Partner.Co continues to elevate your business, wellness and lifestyle while defining what true partnership is and why it’s essential for growth,” the company wrote in a statement.

Wellness launches debuting at the event included:

  • Co.Lab EverGlow – a daily beauty ritual designed to encourage glowing skin, hair and nails
  • Co.Lab Max2O – hydration formulated with a trio of electrolytes to support hydration and energy for improved performance

New resources and tools were also announced at the event, including digital assets, product shareables, social graphics and launch tools to help distributors build “faster and smarter.” The company’s Share app now features:

  • Simplified Contact Management – to group contacts by behavior, interest or activity
  • AI-Powered Messaging
  • Event Calendar
  • Content on Your Keyboard – a new way to share award-winning content from any social media app
  • Smart Tracking – real-time alerts, enhanced analytics and one-touch follow-ups

PXP’26 will take place in Orlando, Florida in September 2026.

AI: The Future Is Coming Faster Than You Think

by

AI experts and industry leaders share how AI tools can bring people together and amplify mission.

Listen to this story on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!

If you haven’t started, you’re already behind.

That was the undercurrent in the room at the DSN AI Deep Dive events in Plano, Texas and Lehi, Utah, where hundreds of direct selling executives gathered recently to learn from AI experts and executives who are strategically embracing artificial intelligence (AI).

No longer a novelty, AI has become the non-negotiable “cheat code” for working smarter, faster and leaner as technology rapidly iterates. While the original generative AI could identify patterns and create content, the evolution of agentic AI can now execute multi-step processes autonomously, learn from its own mistakes and act as a bridge to other applications.

Predictive AI, which can wield historical data to forecast a customer’s next purchase, has progressed to encompass prescriptive AI, an advanced form that can trigger customized discounts to prevent cart abandonment or craft retention offers to win customers back. And the evolutions and enhancements will only continue.

OPOLJA/shutterstock.com

The brief era of looking down on AI as “cheating” has ended, according to Heather Chastain, Founder and CEO of Bridgehead Collective. Instead of asking, “Did you use AI?” she says leaders should ask, “Why didn’t you use AI?” This simple mindset shift can set the tone for employees who are AI-resistant and help teams become cross-functional, accelerate productivity and free employees from tedious, time consuming work.

“AI is not to be feared,” Chastain said. “Your lack of engagement with AI is what you should be afraid of.”

Designate an AI Champion

Sanctioned or not, most employees today are actively using AI. To quantify this, Young Living conducted a survey of its employees and found that almost three quarters of its teams were already using AI—most of them using open-source models.

“They were putting our intellectual property into ChatGPT and asking questions and that was being shared with everyone on the planet,” shared Jeremy Maughan, Young Living Vice President of Data and Information Technology.

As a solution, Young Living formed an AI Committee to select an enterprise-level AI tool that could protect company data, determine best practices and provide prompt and context engineering training. As a result, top performers are now even more productive, with their top AI-reliant employee tripling his productivity levels and delivering the output equivalent to hiring two additional full-time employees—all for the cost of a ChatGPT license.

“If you want to keep good talent, teach them how to use AI,” Maughan said.

Train AI as a Partner

AI can now behave like a colleague in many ways. With closed-loop AI systems and custom GPTs, leaders can fine-tune training for specific data sets, like handling routine customer service questions or analyzing large datasets. Dan Debnam, Inovara Founder and CEO, cited a case study where his company created personal AI assistants for field leaders. The assistants’ scenario-based training guided distributors through a self-paced educational program to help them gain core skills in two- to five-minute sessions. The process delivered quick results for the instant-gratification expectations of younger generations and prevented rookie team members from getting stuck before they could even get started.

eXp Realty, who announced a vision to integrate AI into 95 percent of its workflows by 2030, recently rolled out Doc AI, an internal solution that instantly reviews contracts. For brokers, who oversee hundreds or thousands of agents, what was once a tedious and time consuming task is now an automated review process that flags complex issues.

There are countless other applications for AI, and as it becomes easier and more effective to implement, Debnam encourages executives to evaluate tools relative to their impact. Tasks that are repetitive and data-heavy should be turned over to AI, while those that directly rely on trust and empathy should be human-led and AI-assisted.

“Let AI do the lifting, and absolutely let people do the connecting,” Debnam explained. “Anything to do with connection, anything to do with trust, anything to do with building community—that’s the stuff we want to safeguard.”

Originality Is the New Differentiator

Marketing workflows—once splintered across multiple team members—can now be managed almost entirely with AI. Kathleen Ross, Speaker & Fractional Chief Marketing Officer, shared a comprehensive workflow for how to implement AI at every step of the creative process.

Beginning with Perplexity for research; custom GPTs and Fathom to brainstorm and take notes; Claude for messaging; and Midjourney for storyboarding, before finally bringing the overall vision to life with Veo 3. Upon completion, HeyGen—in combination with ElevenLabs—can translate the video into multiple languages, and Opus Clip can cut the video into smaller segments for different mediums.

“We all have a movie studio in our pocket, so we have both an opportunity and a challenge,” Ross said. “If everyone has the same access to the same tools, the only differentiator is originality.”

With AI, amplifying human creativity has never been easier, but the event’s analysts and experts agreed that no AI tool will be a “set-it-and-forget-it” system. Humans need to input correct data, refine outputs and spot check for fabricated answers known as “hallucinations.”

There will certainly need to be continued discussions around protections for both customers and brands as AI’s evolution progresses. But as leaders wait for more information or the “right” time to transition its technology strategies, Debnam warns that while AI adoption can work for everyone, it won’t wait for anyone.

Don’t Lose the Personal Touch

Personalization has long been a selling point within the direct selling model. Thanks to distributors who maintain personal relationships with their customers, companies can effortlessly intuit the right products, campaigns and sales roll-outs.

“In an industry based on relationships between people, the main and most important thing is to create personalization for each customer and for each distributor,” said Yoav Shpringer, Apptor.AI Founder and CEO.

With predictive AI, brands can scale that personal touch by using customer and distributor data to anticipate needs before they arise. Models can identify when to engage; what support is needed; what to offer; and which products will be most relevant. And prescriptive AI can turn those insights into automated actions. This drives retention, improves onboarding and ensures customers and distributors truly feel “seen.”

Concentrating on Compliance

In an increasingly regulated industry, sending thousands of distributors out into the world to teach and coach is a recipe for compliance disasters. But today, AI can not only provide internet-wide monitoring to make sure noncompliant messaging is addressed, it can also prevent it from happening altogether.

With tools like Jasper.ai and Nowsite, brands now have the capacity to offer distributors templates and market-specific tone control that can be tailored to match their unique posting style while staying 100 percent compliant. The key is to not only offer these tools to distributors, but to train them on it as well.

“In just one click, they can have a post that’s compliant, authentic and in their voice,” said Shellie Sullivan, Nowsite Chief Growth Officer. “It helps you duplicate, helps your sellers and builders to follow your sales strategy and turns their leads into customers. When it’s done right, it doesn’t feel like tech; it feels like relief.”

The Best AI Tools to Level-Up Your Workflow

These six tools received high praise at the recent deep dives. Here’s how to make them work for you.

  1. Fyxer / Email Productivity
    Triage your inbox to organize, flag and draft pre-written replies that match your unique email writing style. Fyxer can also link to your calendar and meetings to prevent double-booking, take notes and prioritize next steps.
  2. ChatGPT / Brainstorming and Auditing
    Automate repetitive tasks like data entry and identify trends. At the enterprise level, it can be used to analyze proprietary information, forecast inventory trends and test new ideas.
  3. ElevenLabs / Voiceovers
    Create hyper-realistic voices that use tones, pauses and lifelike emotions. Use it to build multilingual AI customer support agents, narrate social media clips or lead a company podcast.
  4. Midjourney / Image Generation
    Generate images from text prompts. Brands can wield it to visualize product design or packaging, make a social media ad or website and turn ideas into visuals in seconds.
  5. Runway / Video Generation
    Generate and edit videos and animations from text prompts or from existing media that feel high-end without a full production pipeline.
  6. Snowflake / Data Storage but Smarter
    Think of a meticulously organized filing cabinet that can also read, understand and make decisions based on the files you feed it. Snowflake lets you store your cloud-based data in one place and run AI models across all of it without leaping systems.

AI Terminology Cheat Sheet

Generative AI
Creates customized content from prompts and uses learning models to identify patterns.

Example: Crafting photorealistic images or illustrations from text descriptions.

Agentic AI
Goes above the traditional model to perform tasks with a higher degree of autonomy and reasoning utilizing external tools, executing multi-step processes, identifying its own failures and updating accordingly.

Example: Producing its own content; placing it as an ad; tracking it on social media; and optimizing for best performance.

Predictive AI
Focuses on personalization by utilizing data to identify patterns that can forecast outcomes, behaviors and future possibilities.

Example: Predicting which product will be in demand when.

Prescriptive AI
Uses predictions from predictive AI and combines them with additional models, rules or resources to create actionable steps.

Example: Flagging specific customers at risk of cart abandonment and prescribing discounts.

From the September/October 2025 issue of Direct Selling News magazine.

Coway Honored at 2025 IDEA Design Awards

by

Coway Co., Ltd. was recognized for the 16th consecutive year at the International Design Excellence Awards (IDEA). This year, The IDEA awards, hosted by the Industrial Designers Society of America (IDSA), awarded the Icon Pro Water Purifier for its design that includes a full-screen touch LCD display for an intuitive and interactive user experience, as well as real-time information that allows users to easily control detailed purifier functions.

The Icon Pro Water Purifier also boasts a Recipe Mode that automatically sets optimal water temperature, volume and dispensing methods based on usage needs and displays any system updates and maintenance alerts. If an issue is detected, the Icon Pro delivers step-by-step troubleshooting guidance, and built-in sensors detect user movements and offer video and audio instructions for filter and cartridge replacements.

“The Icon Pro Water Purifier is an innovative product that combines smart functionality with refined design via its intuitive touch-screen display,” said Jin Sang Hwang, Head of Coway’s Design Lab. “Moving forward, we will continue to push the boundaries of design and innovation to deliver even more exceptional experiences to our customers.”

Immunotec Partners with Leadership Expert to Drive North America Development

by

Immunotec announced a new partnership with leadership and growth expert Maribeth Dodd as it seeks to drive strategic business development across North America. Dodd has experience guiding global teams, leading organizational transformation, and empowering sales and leadership momentum for high-growth companies. Her leadership is expected to strengthen the company’s consultant community and reinforce a culture of trust, empowerment and growth.

Dodd stated that Immunotec’s combination of science, leadership and purpose was appealing to her, and as a mom and businesswoman, strengthening and protecting the health of kids and families is one of her top priorities.

“The United States is a cornerstone of our growth strategy, and this new leadership structure shows just how committed we are to supporting our consultants and expanding our business here,” said Mauricio Domenzain, Immunotec CEO. “By investing in strong leaders and scalable systems, we’re ensuring that more people across North America can experience both the health benefits of our science and the life-changing opportunity of our business model.”

Farmasi Celebrates 75th Anniversary

by

At its Farmasinergy 2025 event in Miami, Farmasi welcomed more than 3,000 influencers for a weekend of product launches, market announcements and personal growth. The event also celebrated the company’s 75th anniversary as well as new product launches that honor the company’s history, including the No. 75 Anniversary Eyeshadow Palette, two new Nutriplus Meal Replacement Shakes, an upgraded L-Carnitine and Recharge Sticks for on-the-go wellness. The company also debuted AI-powered beauty tools like the Shade Finder and Virtual Try-On.

As Farmasi looks to the future, it announced new market openings in Ireland Germany and Ecuador, with plans for expansion across continental Europe.

“This milestone is deeply personal to me,” said Emre Tuna, FARMASI President. “My grandfather, Dr. Cevdet Tuna, built FARMASI on science, integrity, and care for people. Seventy-five years later, we are honoring his vision while expanding it worldwide. FARMASINERGY 2025 proved that our legacy is alive, our community is strong, and our future is brighter than ever.”

Natura to Sell Avon Business in Europe, Africa and Asia

by

Natura announced it has entered into a binding agreement to sell its Avon International business in Europe, Africa and Asia to Regent. With this strategic sale, Natura now moves closer to completing its “corporate simplification cycle,” which began in 2022.

“This agreement represents the final steps of the simplification journey initiated three years ago focused on the growth of our operations in Latin America,” said Fábio Barbosa, Chairman of Natura’s Board of Directors. “Avon International has already been implementing a robust transformation agenda, and we believe this journey will be strengthened, resuming sustainable growth of this iconic brand that has transformed the global beauty market over the past 139 years.”

The company’s intellectual property rights and management of the Avon brand in Latin America is unaffected by this sale and remains under Natura’s control.

“The operational integration of Avon and Natura in Latin America, which will be fully completed by the end of this year, has already been delivering – and will continue to generate – significant efficiency gains,” said João Paulo Ferreira, Natura CEO. “The ongoing work to reposition the Avon brand and to redefine its innovation portfolio gives us confidence that this brand will resume its growth in the region and help strengthen Natura’s leadership in the Latin American markets.”

Avon Russia is not included in this agreement but remains classified as “held for sale.”