As the direct selling channel continues to find ways to use AI platforms to enhance strategies, an eye must be kept on the overall impact this rapidly evolving technology is having on the job market, which will affect both corporate employees and independent distributors.
Wearable technology has emerged as a leading trend in the fitness realm for 2024, according to the American College of Sports Medicine’s “Future Directions of the Health and Fitness Industry” survey. Fitness trackers, smartwatches and heart rate monitors are transforming the wellness landscape, and with the wellness category constituting more than one third of the direct selling industry, these trends could help strengthen consumer attention in that space.
The new cybersecurity battle will be a war of offense and defense wielded with Artificial Intelligence (AI). Direct selling companies are particularly vulnerable, safeguarding sensitive information of tens of thousands of distributors and customers across the country and around the world.
There are few innovations that rival the potential impact of budding Artificial Intelligence (AI). In the same way the internet upended everyday communications and ultimately became the shared platform for everything from shopping to entertainment, AI is now poised to shift the traditional paradigms that leaders depend on to succeed in business.
AI-powered voice cloning is a rapidly evolving technology generating lifelike human speech and customizable voices. With high-powered text-to-speech platforms that emulate the intricacies of the human brain and deep learning capabilities that capture nuances like pitch, tone and speed, AI voice cloning has many applications for business communication and marketing across the direct sales channel.
ChatGPT is a free simulated chatbot created by Open AI originally designed for customer service, but its uses have multiplied drastically since it launched in November of 2022.
Direct selling is blending with the direct-to-consumer space and it is changing two very important dynamics in the industry: The nature of our relationship with consumers and the nature of competition itself.
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]
The Workforce Institute at Kronos Incorporated recently released its annual predictions of the top trends that will impact the global workforce in the coming year. AI and machine learning unmask previously hidden workforce data to make people-centric decisions. Artificial intelligence (AI) and machine learning will finally be woven into workforce management practices, revealing a treasure trove of data […]
Click here to order the January 2018 issue in which this article appeared. Whether you’re hitting the gym to burn off a few pounds, hitting the street to look for a new job or hitting those business goals you set for 2018, the start of a new year marks a time of renewal and resolutions—a great rebooting, […]
Ambit Energy was a data processor before being a data processor was cool. In 2006, based on their experience in the telecom industry, founders Jere Thompson and Chris Chambless decided that Ambit had to become a data processing company first, to keep up with the anticipated growth from their direct sales in marketing electricity and […]