Impact Your Organization

Tools. Listening. Cascading and High Leverage Activities. IN OUR PREVIOUS JANUARY COLUMN, we launched the concept of thinking strategically about everything in order to get the best results, which is what I do every day in working with top executives. In that article, we talked about gaining strategic clarity on the things that matter the…

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3PL

If, and when, to outsource your distribution, warehousing, and fulfillment services. The term third-party logistics or “3PL” has become antiquated as it conjures up a siloed client/vendor arrangement. Being partners foster more collaborative strategies, and can yield benefits for your business and your customers, over and above the pure play of outsourcing your supply chain.…

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online marketing strategy

The goal of a direct selling company’s online marketing strategy is building trust through personal relationships with customers. The direct selling channel is based on the one-to-one interactions between independent consultants and customers. But what about the relationship between the company and the customer? What happens when negative comments appear online about a company’s products…

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content marketing

If you are looking to enhance your content marketing strategy, check out the key takeaways from the recently concluded Content Marketing World 2018. The annual event for content marketers included experts, professionals, influencers and innovators in the space converging to discuss trends, share strategies and present insights and ideas. Top takeaways included: Curiosity Gaps: Content marketers must earn…

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Brazilian beauty brand Natura, the ninth largest direct selling company in the world with 2016 net sales of $2.26 billion, has been busy in recent years. In the midst of leadership changes—long-time CEO Alessandro Carlucci retired in 2015 and subsequent CEO Roberto Lima resigned—the company has not only moved its business into the digital age,…

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Founded: 1984Headquarters: Provo, UtahTop Executive: CEO Ritch Wood2016 Revenue: $2.208 billionGlobal 100 Ranking: 11Products: Beauty and Wellness Nu Skin Enterprises, the skincare and wellness company founded by Blake Roney, Sandie Tillotson and Steve Lund in 1984, has been able to consistently rank among the upper echelon of direct selling companies in the world because it has remained consistently focused on one…

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