At its 30th Anniversary International Convention, USANA Health Sciences, Inc. announced a new brand strategy that will play a significant role in the future. The “Start Something!” campaign is designed to inspire people to “take action and start something in their lives—no matter how big or small.”
This motivational movement includes inspiring videos from USANA-sponsored athletes and influencers, as well as a special-edition Start Something! HealthPak that lets USANA customers display their goals on social media using #StartSomething.
“The past couple of years have been extremely hard for the whole world, and it feels like everyone has been stuck in park,” said Kevin Guest, USANA Chairman and CEO. “USANA is a company dedicated to health and wellness. And to begin or reignite our health journeys, we need to be present in today, put our lives in drive, and start. We want everyone to embrace the power they have to own their life and shape their future story. We truly can’t wait to see what people accomplish when they #StartSomething.”
As part of its own call to action, USANA reached its humanitarian goal of funding 30,000 Garden Towers, a self-sustaining method for planting multiple food crops that utilize large mesh bags filled with soil. These Garden Towers make farming accessible to families living in impoverished regions and require little to no access to land. Each Garden Tower needs less than 13 gallons of water per week, but can hold up to 120 plants.
“I am so proud of USANA for embracing our goal to fund 30,000 Garden Towers by our 30th Anniversary Global Convention last week,” Guest said. “USANA is making a difference through its Garden Towers project. A donation of $20 covers the cost of the fabric, soil, seeds, and training on how to care for them. I am so grateful to everyone who helped give 30,000 Garden Towers to those in need.”