It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.
We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact […]
Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can […]
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
OPTAVIA’s journey over the last two years very closely resembles the lives of the very community it serves. CEO and board member Dan Chard and his new team understood that the evolution of OPTAVIA was a turning point for the parent company. As a health and wellness brand, OPTAVIA works with clients seeking a change, […]
4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to […]
As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]