A strong set of statements provides the guideposts to help a young company become one of those “established” companies that we all look up to. They are the foundation to a culture that attracts and keeps people excited to do something special.

The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

After months of introspective corporate soul-searching and fundamental internal and external change, Mannatech—which does business in 26 global markets and has $5.2 billion in total revenues over 28 years—is experiencing a self-made renaissance.

We have found that it is important to create true alignment with your executive team. Things have changed but have all the people changed too? Have they altered their belief in the organization? Are they leading from this new perspective?

Now is the time to find ways to simplify your own steps to success. Great stories and great messaging matter. Truly compelling messaging is told in a way that people understand. Appealing and compelling—yet simple. The challenge is that making a story simple is really hard. If you ever see a product or brand represented very simply, know that hours […]

Here at Direct Selling News, we are celebrating our 200th issue. That means that for the last 17 years, we have been researching, reporting and curating important industry news and trends. To that end, we’ve profiled hundreds of executives and companies; compiled thousands of statistics; and chronicled countless trends, regulatory concerns and technical innovations. We’ve […]

If you’re too spread out and trying to accomplish too many things, you’re setting yourself—and your team—up for a lot of frustration. If you were to ask 10 middle managers at your company what your organization’s top three priorities were, would all 10 give you the same answers? Or would those answers vary wildly? This […]