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FARMASINERGY 2026 Showcases Digital Transformations and Product Innovation

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FARMASI hosted its three-day FARMASINERGY 2026 event in Miami, welcoming influencers and leaders from around the world. Attendees experienced immersive and high-energy FARMAFIT workout classes and were introduced to the FARMAFIT holistic lifestyle system that combines fitness, nutrition, education and community support. Included in this interactive experience was the FARMAFIT app, which is expected to launch next month and will serve as a platform for members with personalized tools, content, challenges and community engagement opportunities to help consumers develop long-lasting, intentional habits and daily behaviors.

New additions to its Nutrition, Beauty & Wellness portfolio were unveiled, including NUTRIPLUS+ CITRAVA Metabolic Wellness, NUTRIPLUS+ COLOSTRUM, BEAUTY BOOSTER COLLAGEN in Strawberry Supreme, NUTRIPLUS MEAL REPLACEMENT SHAKE FOR WEIGHT CONTROL in Strawberry Supreme and Velvet Chocolate, Dr. C. Tuna Glow Face Mist, FARMASI Sunkiss Drops and FARMASI Air Blush Duo.

TikTok Shop was a major focus of the event, as attendees embraced the growing role of the platform in their social commerce success, and FARMASI highlighted its ongoing investments in digital tools and automation to help entrepreneurs improve consumer engagement and product discovery while building their businesses.

“FARMASI’s vision is simple: provide people with products that perform, tools that simplify success and a community that inspires them to achieve more,” said Emre Tuna, FARMASI President. “FARMASINERGY brought that vision to life and demonstrated the incredible momentum behind where we’re headed next.”

Vorwerk Opens Visitor Center and Brand Experience World in Wuppertal-Laaken

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Vorwerk announced a new Brand Space at its Wuppertal-Laaken research, development and production site, featuring a visitor center and brand experience world that will serve as a central point of contact for advisors, employees and external guests. The expansion is part of what Vorwerk calls “targeted investments in the future of the site,” and is a way for the company to bring together its people, business model, products, history and future to tangibly illustrate its Strategy 2030 plan.

Across two separate floors in the facility, Vorwerk designed interactive and media elements for visitors and called the Brand Space “an expression of Vorwerk’s corporate identity.” Built in tandem with the company’s newly launched corporate website, the Brand Space highlights the importance of the direct sales model and features personal stories and voices from the Vorwerk community.

“For advisors, the Brand Space will become a special point of contact at the production headquarters,” the company wrote in a statement. “It brings them closer to Vorwerk’s history, products and innovations and creates space for exchange and shared experiences within the international community. At the same time, the visitor center is expressly aimed at external guests. They can experience Vorwerk, its people, products and the enthusiasm of the community first-hand.”

Factory tours will now be available to the public and will offer insights into the company’s research, development and production processes to show how innovation and industrial value creation are combined in Wuppertal.

Political representatives at the opening included Xavier Fournier, Consul General of France in Düsseldorf; Dilek Engin, Member of the State Parliament of North Rhine-Westphalia; and Miriam Scherff, Mayor of the City of Wuppertal.

“The new brand experience world brings together what Vorwerk stands for: personal advice, innovative products, technological expertise, international strength and its close ties to Wuppertal,” the company wrote in a statement. “With the Brand Space in Laaken, the new headquarters in Rauental and the possible future public interest use of the Mühlenweg site, Vorwerk is showing how the family-owned company combines its origins in Wuppertal with a clear view to the future: through investments in encounters, modern working environments, technological expertise and the responsible further development of central locations.”

2026 DSA Awards Honors Companies for Leadership and Community Impact

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The US Direct Selling Association (DSA) hosted its annual DSA Awards, an event that recognizes DSA member companies who support independent sellers, work to improve industry best practices and strengthen their local communities. This year, 20 DSA member-company executives and Fellows from the Direct Selling Education Foundation served as judges and bestowed the following honors:

  • OMNILIFE – Excellence in BusinessOMNILIFE’s OMNIBOT uses WhatsApp to provide Independent Business Owners access to approved product, pricing and business information, and delivers answers tailored to a user’s market and language. The digital assistant is now accessed more than 70,000 times each month across more than 20 countries.
  • Immunotec – Marketing & Sales CampaignsImmunotec’s two-day event GLOW: The Glutathione Social Club attracted 500 attendees and 73 creators for wellness education and immersive brand experience designed for social sharing.
  • PayQuicker – Partnership AwardPayQuicker has developed long-term partnerships that improve commission payments and support international expansion, modernizing payouts in Latin America for 4Life and maintaining payment continuity through transitions and new market entries for Shaklee.
  • Hy Cite – Product InnovationHy Cite’s Royal Prestige MultiPan was designed to simplify meal preparation and reduce the need for multiple pieces of cookware, and generated more than $10 million in distributor purchases between January 2025 an April 2026.
  • Pampered Chef – Technology InnovationPampered Chef’s Lead Lists uses AI and machine learning to transform customer relationships, purchase history and engagement data into outreach recommendations,  and has resulted in an estimated $13 million in incremental revenue.
  • Herbalife – Technology InnovationHerbalife’s AI-Driven Compliance Work Transformation program helps compliance teams identify potential issues and has reduced case documentation time from approximately 15 minutes to less than one minute.
  • Sunrider International – Vision for TomorrowSunrider’s five-year partnership with Engage Now Africa has funded healthcare facilities, childhood malnutrition programs, and literacy and vocational training for vulnerable communities.

“These winners reflect the work it takes to earn the confidence of customers and independent sellers,” said Dave Grimaldi, DSA President and CEO. “They are investing in better tools, stronger business practices and the relationships that make direct selling work. We’re proud to recognize their teams and share what they’ve accomplished with the rest of the channel.”

Sunrider Recognized at the Health & Wellbeing Awards

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Sunrider International was honored at the Health & Wellbeing Awards, a competition that celebrates “standout products” in the beauty, health, food, fitness and wellbeing sectors. This year, Sunrider was recognized in the Mind & Body category for the following products:

  • Veros – Bronze award | Sexual Wellness Product of the Year
    An herbal formula designed to support vitality, physical stamina, athletic performance, concentration and healthy sexual function
  • Ese – Silver award | Aromatherapy Product of the Year
    An essential oil blend that combines clary sage, bergamot, lime and rose oils that can be used in a diffuser or as directed for topical use

“We’re honored to see Veros and Ese recognized by the Health & Wellbeing Awards,” said Sunny Beutler, Sunrider International CEO. “These honors reflect our commitment to creating products that combine natural ingredients, herbal tradition and modern science to support healthy living.”

DSA 2026 Direct Selling Day on Capitol Hill Advocates for Worker Independence

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The Direct Selling Association (DSA) hosted its annual advocacy event, Direct Selling Day on Capitol Hill, bringing 105 participants representing 15 companies, 26 states and 59 congressional districts to share their stories of entrepreneurial independence. Of the 105 attendees, 87 were independent direct sellers who explained to lawmakers why they chose direct selling over traditional employment and who asked for legal protections for that choice.

Specifically, delegates asked for support of HR 3495, the Direct Seller and Real Estate Agent Harmonization Act, which the DSA states would “align the treatment of direct sellers and qualified real estate agents under the Fair Labor Standards Act with their classification in the federal tax code.” The bill has already cleared the House Committee on Education and Workforce, and delegates requested help bringing the bill to the House floor a vote.

Lawmakers were invited to join the bipartisan Congressional Direct Selling Caucus so they could meet the direct sellers who live and work in their districts and gain a better understanding of the challenges and opportunities direct sellers face. According to the 2026 Direct Selling Education Foundation (DSEF) Growth & Outlook Study, there are 5.2 million full- and part-time direct sellers in the US who drive $34.2 billion in US retail sales.

“Across the country, decisions about independent work are already moving forward,” said Dave Grimaldi, Direct Selling Association CEO. “What’s being decided right now is whether people will continue to have the right to choose independence. When someone explains why they pursued independence instead of employment, and how that choice actually works in their life, it helps policymakers understand why the right to choose independence matters.”

The DSA continues to encourage conversations between direct sellers and the representatives in their home districts, and invites direct sellers from across the nation to submit their stories explaining why they chose independence and how that choice has impacted their lives.

UK DSA Calls for Industry Standards to Regulate AI-Generated Marketing Content

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The Direct Selling Association (DSA) in the United Kingdom is calling for stronger adoption of recognized industry standards across the UK to regulate AI-generated marketing content, calling the situation “increasingly urgent.”

The rise of AI, social commerce and a demand for flexible earning opportunities to supplement household incomes, in combination with a 50% cut to the Chartered Trading Standards Institute and its staffing over the past decade, have created challenges for the sector.

“The way products are discovered, marketed and purchased has changed dramatically in recent years, and consumers are increasingly engaging with brands through social platforms, while businesses are making greater use of AI-powered tools,” said Susannah Schofield OBE, DSA Director General. “While AI is creating significant opportunities for legitimate direct-to-consumer businesses, it is also making it easier than ever for rogue players to appear legitimate through the creation of seemingly authentic product descriptions, earnings claims or health-related content that may not be legally compliant. The sheer volume of such material can make it challenging for already-stretched consumer bodies to keep up, increasing the importance of transparency, accountability and consumer trust.”

The UK DSA reported that this problem extends to overseas direct selling organizations, stating that a recent complaint found a UK consumer who had invested more than £15,000 in one of these companies. This complaint led to a UK DSA investigation and ultimately a suspension of the individual involved and a settlement for the consumer, but these external pressures are not the only challenge.

“Our concerns are not limited to rogue operators entering the market,” Schofield said. “There remain a number of established businesses operating within the sector that have yet to adopt recognized industry Codes of Conduct.”

The Association launched a campaign for industry standards in January 2024, but AI-enabled marketing techniques and a rapid rise of social commerce has led the organization to call for wider adoption of the Codes of Conduct, which “go above and beyond UK consumer law” to offer higher levels of protection to both customers and independent direct sellers and outline clear requirements regarding ethical business practices, transparent marketing, fair treatment of independent sellers, customer protections and effective complaint handling procedures.

“The Association believes the demand for flexible earning opportunities is likely to remain strong in the years ahead,” the UK DSA wrote in a statement. “However, it warns that as social commerce grows and technology such as AI reduces the barriers to market entry, consumers and independent sellers alike must be able to identify businesses that operate to the highest standards. As a result, it is urging consumers and prospective independent sellers to look for the Direct Selling Association logo when choosing a direct selling company, providing reassurance that the business has been independently assessed against the industry’s Codes of Conduct.”

The UK DSA continues to vet companies, granting membership only after a rigorous audit process, and performs regular monitoring to ensure a consistent demonstration that policies, procedures and business practices maintain standards.

“The direct selling sector has long provided a valuable route to entrepreneurship and flexible earning for hundreds of thousands of people across the UK,” Schofield said. “As our industry continues to evolve, maintaining public confidence must remain a shared priority. Our message is simple: innovation and growth should go hand-in-hand with high standards. We want to see more companies embrace the industry’s Codes of Conduct and demonstrate their commitment to doing business responsibly. That commitment benefits consumers, independent sellers and the wider reputation of the sector as a whole.”

inCruises Adds River Cruises to its Portfolio

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inCruises announced new partnerships with AmaWaterways and Emerald Cruises that will expand its product portfolio to include river cruises.

“Part of the reason I started the business ten plus years ago was that I was becoming an empty nester as a father,” said Michael Hutchison, inCruises Founder and CEO. “With the river cruises, the beautiful thing is that everybody can go their way, but you still get together at least two or three times during the day to break bread, as we say. I just think it’s an outstanding travel experience that members are going to have.”

Since its launch, more than 800,000 passengers have traveled with inCruises and experienced a new way to travel. Club members have the chance to enjoy several destinations in one vacation, receiving value before, during and after their cruise bookings through subscription and price-matching benefits.

“People want more immersive experiences, access and intimacy,” Hutchison said. “They want smaller ship experiences and cultural immersions in a convenient way.”

inCruises stated that it has plans to bring in additional partners and suppliers that will allow it to expand its river cruise offerings in the future.

“We’re not adding products just to add products; we’re trying to provide more value because that’s how we measure success,” Hutchison said. “Nine times out of ten, you have to differentiate yourself. And we’re an alternative, so we’ve got to work that much harder than everybody else. We didn’t come this far to come this far. We focus on what we can control.”

dōTERRA Canada Celebrates 10th Anniversary

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At its annual global convention, dōTERRA celebrated a decade of growth, wellness, community and impact in Canada. dōTERRA Canada has become one of the company’s thriving markets, with more than 360,000 monthly orders from customer accounts and more than 700 women relying on dōTERRA as their primary source of income.

The company has made significant local investments in the region with warehouses in Calgary and Mississauga, employing more than 30 people who support the community, as well as the brand’s customers and Wellness Advocates in the region.

dōTERRA Canada has also shown a strong commitment to philanthropy with its dōTERRA Healing Hands Foundation, supporting organizations across the country through product donations, matching projects and charitable collaborations. These service-minded campaigns have benefitted emergency relief, wildfire response and housing and support for vulnerable families. In addition, the company has donated approximately 13,725 72-hour Emergency Relief Hygiene Kits across Canada, providing essential personal-care supplies to individuals, families and communities who are facing hardship or crises.

“Our Canadian community is incredibly passionate about wellness, entrepreneurship and making a difference. I love the heart of doTERRA Canada,” said Michael Stirling, dōTERRA Canada General Manager. “The impact we’ve seen through our customers, Wellness Advocates, employees and Healing Hands Foundation partners is a powerful reflection of what can happen when trusted wellness solutions are paired with meaningful human connection.”

Omnilife Announces New Manufacturing Plant in Jalisco

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Following the grand opening of a new US headquarters in Allen, Texas, Omnilife announced a new $130 million manufacturing facility in Jalisco. The company’s current plant in El Salto is operating at a reported 94% capacity and employs 650 people who work in three shifts. Between now and 2030, the company expects to gradually reduce the workweek and hire 25 additional staff members to support its production lines.

The company stated that Mexico currently accounts for 60% of its sales. Omnilife also has a strong presence in the United States, Peru, Ecuador, Colombia, Guatemala, Spain and Russia, and expects to end the year with a 6% growth rate.

Operations at the new Jalisco plant are slated to begin within the next four years.

OpEd: The $225 Million Lesson: Why Automated Compliance Monitoring Is Now Essential for Direct Selling

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On September 17, the Federal Trade Commission announced a proposed order under which a large multilevel marketing operator and two affiliates would pay $225 million, the largest monetary recovery the agency has ever obtained from an MLM. The allegations centered on misleading earnings claims, pressure to buy inventory that was unlikely to sell, and instructions to report sales that never happened.

I won’t relitigate a case that is still working its way through the courts. But I will say what every direct selling executive should be saying: this is a wake-up call about visibility, not a verdict on our industry.

Direct selling has created flexible opportunity for millions of people and delivered real products to real customers for generations. The overwhelming majority of companies and independent representatives operate with integrity. Protecting that reputation means being able to prove it, and that requires seeing what is actually happening in your field.

What does the FTC’s action tell direct selling companies?

It tells us regulators are focused on three things: what representatives say about income, how sales are recorded, and whether the compensation structure rewards genuine customer demand. The FTC’s press release describes remedies that include requiring independent audits of sales records, training before recruiting, and termination of anyone who fakes sales or teaches others to.

Notice what all of those have in common: documentation and oversight. You cannot enforce standards you cannot see.

Why isn’t manual compliance monitoring enough?

Years ago, I described compliance teams as playing the world’s largest game of whack-a-mole. That’s more true today than ever. Our industry has moved from living rooms and hotel ballrooms to Instagram Reels, TikTok, private groups, podcasts, and livestreams. Every post is a potential earnings claim. Every testimonial is a potential regulatory exhibit.

Manual monitoring, meaning staff members running Google searches and hoping to stumble onto the problem, is expensive, slow, and unreliable. Each case can consume a dozen person-hours, and the truly risky content often sits in corners of the internet no one thinks to check. Meanwhile, regulators do not accept “we didn’t know” as a defense. If your representatives are making claims, you are expected to know.

What is automated compliance monitoring?

Automated compliance monitoring uses technology to continuously scan social platforms, websites, videos, and search results for content that violates company policy or regulatory guidelines. It flags earnings claims, unapproved health statements, and misleading business-opportunity messaging, then routes each issue to the right person or triggers a pre-approved resolution.

Done well, it accomplishes three things:

  1. Speed. Problems are identified in hours rather than months, before a single post becomes a pattern.
  2. Consistency. Every representative is held to the same standard, from top leaders to newest enrollees. That matters because the highest-earning leaders often set the tone for the whole organization.
  3. Evidence. A documented, time-stamped record shows regulators that your program is real, active, and enforced.
Won’t monitoring hurt field enthusiasm?

Only if it’s done poorly. The worst compliance programs are either heavy-handed, which pushes reps to go quiet or get “creative,” or head-in-the-sand, which invites disaster. Automation offers a third path: your compliance team stops spending its days searching and starts spending them on education, policy development, and building relationships with the field. Representatives get quick, fair feedback and clear guidance on how to succeed within the rules. That is good for them, good for their customers, and good for the brand.

What should direct selling leaders do now?
  • Audit your visibility. Ask honestly how much of your field’s public content you can actually see today.
  • Monitor the whole ecosystem. That includes leader-run organizations and training providers, not only corporate channels.
  • Pair monitoring with training. Detection without education creates resentment, and education without detection creates blind spots.
  • Keep records. If it isn’t documented, it didn’t happen.

The Bottom Line

Direct selling is a legitimate, valuable channel, and the companies that thrive in the next decade will be the ones that can demonstrate it. The FTC has told us where it is looking. The smart response isn’t fear. It’s investing in the tools and culture that let us say, with evidence, that our field is doing business the right way.

Frequently Asked Questions

What is automated compliance monitoring for direct sellers?

It is technology that continuously scans online channels for representative content that violates company policy or regulations, then flags and routes issues for fast resolution.

Why does it matter?

The action highlighted regulators’ focus on earnings claims and sales reporting, and companies are expected to know what their independent representatives are saying and doing.

Can automation replace a compliance team?

No. It removes low-value manual searching so professionals can focus on strategy, training, and field communication.

Jonathan Gilliam is the Founder and CEO of FieldWatch, the leading AI-powered compliance monitoring and brand protection software purpose-built for direct selling companies.

Thermomix Adds AI Capability and New Language Options to TM7

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Vorwerk announced a new AI-powered Cookidoo Assistant to provide inspiration and guided cooking for users. With this new assistant, the Cookidoo function makes it easier to search and find recipes, compare options, plan meals and find answers to a wide range of cooking and recipe questions.

With Cookidoo, users can search more than 100,000 recipes using everyday conversational language for easy discovery. The Cookidoo mobile app takes this one step further with a recipe translation feature that helps bring people and cultures together through new recipes. Already available in English, Polish, Spanish, Portuguese, Italian, German and French, the Cookidoo recipe collection is now available in Arabic, with additional languages expected to be added in the future.

This extends to the Thermomix TM7 device as well, which will now make Arabic available as a language option and provides Arab users the possibility to navigate the device in a language that feels familiar and is more accessible. When Arabic is selected, the TM7 display adapts to a right-to-left layout and switches to an Arabic keyboard that customers can use to type and search to follow guided cooking in Arabic.

The company stated that “traditions and food culture travel more easily across borders and languages,” and that the more than 100 recipes in Arabic now available through the device – including inspiration from Morocco, Algeria, Syria, Lebanon, Saudi Arabia, Iraq, Tunisia and Egypt – will strengthen the connection between members of the global Thermomix community.

“Thermomix has always evolved through the ideas and everyday experiences of its community,” said Dr. Thomas Stoffmehl, Vorwerk CEO. “With this major update, we are making the entire ecosystem smarter, more intuitive and more inclusive. AI-powered discovery and recipe translation make trusted content easier to access, while the long-awaited introduction of Arabic responds to something our community has asked us for with great passion.”

LR Health & Beauty Announces Strategic Partnership with Dr. Juchheim

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LR Health & Beauty has entered into a long-term strategic partnership with Dr. Juccheim. As a company, Dr. Juccheim offers what LR Health & Beauty is calling “different yet complementary” areas of expertise, particularly science-based expertise in the field of longevity, as well as product development and innovation.

The companies plan to embark on joint product and innovation projects in addition to sales and growth opportunities.

“For us, this partnership is a logical step in the continued development of LR,” said Jörg Körfer, LR Group CEO. “We do not simply want to observe emerging fields – we want to help shape them. Dr. Juchheim brings specialist expertise and fresh perspectives to an area that is strategically important to us. At the same time, we contribute our international sales strength, our experience and our close relationships with our sales partners. It is precisely this combination that makes the partnership so compelling for us: we are bringing together science-based longevity expertise and international market proximity, creating a strong foundation for joint innovation.”

Dr. Juccheim’s MEGA PATCHES will be available under the joint LR x Dr. Juchheim branding, launching first within the German market, and LR Health & Beauty will continue to develop its digital sales channels with live shopping, personalized referral links and digital touchpoints.

“This partnership brings together two strong worlds with a shared vision: LR’s international sales power, reach and community, combined with Dr. Juchheim’s innovative strength and expertise in developing modern longevity products, [to] create the conditions for opening up new markets and delivering sustainable growth,” said Dr Jürgen Juchheim and Kerstin Halefeldt, Dr. Juchheim GmbH Founders and Managing Directors. “Together, we are combining science-based product expertise, entrepreneurial experience and innovative strength with an established international sales network. We see enormous opportunities, particularly in the growing field of longevity. Together, we can develop innovative concepts for health, wellbeing, youthfulness and a vital, self-determined life and make them accessible to many people through LR’s international strength. This partnership is far more than a collaboration: it is the starting point for an unparalleled growth story with the potential to make a lasting impact on the international health and longevity market. We look forward to taking this journey together with LR.”