Mary Kay’s new global brand campaign, Beauty Is More Beautiful Shared, has now launched in its German market. This campaign is the largest-ever global consumer-facing campaign and long-term brand strategy for the company, and is expected to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”

Mary Kay Inc. announced its largest-ever global consumer-facing campaign and long-term brand strategy. The campaign, Beauty Is More Beautiful Shared, will launch across 40 markets worldwide as it reintroduces the brand to a new generation of consumers. With this strategy, the company hopes to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”

Mary Kay announced new ways it is inviting the next generation of Mary Kay consumers and leaders to engage with the brand, launching and fueling innovative practices and transformation initiatives that align with a modernized Mary Kay.

Recently Direct Selling News had the opportunity to speak with Ryan Rogers, the CEO of Mary Kay and grandson of legendary founder Mary Kay Ash. We discussed the past, the present and what is shaping up to be the prosperous future of Mary Kay. Q: You’ve shared that your grandmother, Mary Kay Ash, was not […]

For the fourth consecutive year, Mary Kay Inc. has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. The accolade was given by Euromonitor International, a market analysis and consumer insights firm with a history of more than 50 years of market research across more than 100 countries.

Mary Kay Inc. was recognized for its commitment to responsiveness, empathy and excellence in service delivery by Forbes. Earning a #2 ranking on the Forbes Best Customer Service list, Mary Kay stated that this honor reflects their “enduring commitment to putting the customer at the heart of everything it does, from seamless digital support to personalized beauty advice.”

Mary Kay Inc. employee Barbara Podbelsek was honored with the Mary Kay Employee Go Give Award. As Senior Executive Assistant to Mary Kay CEO Ryan Rogers, Podbelsek is known as “a guardian of Mary Kay Ash’s legacy, a steward of the company culture and a driving force behind projects that preserve the heart of the iconic brand.”

Mary Kay Inc.’s iconic pink Cadillac has gotten a makeover. The fully electric pink Cadillac OPTIQ debuted at the Mary Kay annual Seminar in North Carolina, a symbol that the company said is more than a vehicle upgrade but a “recharged vision for the future of the iconic beauty brand.”

Mary Kay Inc. released its 2025 Sustainability Report, which showed progress towards its 2030 commitments and shared milestone achievements as it works to improve social, economic and environmental sustainability.

Euromonitor International has named Mary Kay Inc. the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. This is the third consecutive year Mary Kay has been selected by the consumer insights and market analysis group for this award.

Mary Kay Inc. was named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International, a provider of global business intelligence, market analysis and consumer insights across more than 100 countries.

Mary Kay Inc. continued its 60th anniversary celebration with a tree planting event. Through a collaboration with the Arbor Day Foundation and Keep Lewisville Beautiful, Mary Kay reinforced its long-term commitment to sustainability and environmental protection by planting 60 native trees.