PM-International celebrated the ribbon-cutting of its new Direct Sales Center (DSC) in Fukuoka, Japan, the largest city in the Kyushu region. This center fills a geographical gap and completes what PM-International is calling its “national support triangle” that includes its Tokyo headquarters and Osaka Direct Sales Center. The new Fukuoka center will serve as an […]

DSU Europe brought together executives, leaders and industry experts from across Europe and beyond for three days of education and collaboration.

Most companies spend a lot of time thinking about where they want to go next and not nearly enough time thinking about what it will actually take to succeed once they get there. When people talk about opening a new market, they tend to focus on the visible milestones. Launch events, ribbon cuttings, growing revenue. What they don't see are the months—and sometimes years—of research, planning and preparation that happen before any of those things are possible. Opening a market is the easy part. Determining whether you should open it in the first place is often much harder.

Expanding business to other countries presents countless challenges. Your marketing strategy can vary incredibly. Some marketing and branding efforts can have a global appeal, while others need to be uniquely crafted for different cultures. Let’s look at three key issues to focus on when developing a marketing strategy when expanding into new countries.