Passion Builds a Powerhouse
In one year, MAKE Wellness exceeded every expected target, surprising its leadership and delighting its field. While the company’s out-of-the-gate success may have astounded its founders, anyone who’s noticed the roster of visionary leaders at the helm of MAKE Wellness anticipated big things.
Launched in October 2024 by Founder Justin Prince alongside Co-Founders Truman Hunt, Justin Serra, Robert Finigan, Tyler Whitehead and Mark Bartlett, MAKE Wellness has captured the attention of health and wellness entrepreneurs and customers.
The company’s stellar success has captured our attention, too. With revenue of $104M in its first full year in business, MAKE Wellness is a deserving recipient of the Bravo Growth Award.
Vision Meets Breakthrough
MAKE’s group of founders came to the table with hugely successful direct selling careers, ready to put their hard-earned experience to work and build a new kind of wellness company that marries science-forward products with a performance lifestyle shared through a modern affiliate program. They’d each seen what direct selling could be and wanted to build their new company with values that could weather both success and mistakes.
“We have dozens of talented, at-the-prime-of-their-career professionals who know who they are and what they want,” shared Justin Serra, Co-Founder and Chief Executive Officer. “We locked arms in a real way and invested heavily in creating a values-based system that we could build, reward and make tough decisions against.”
But this group of leaders needed a scientific breakthrough as strong as their foundation. Enter Bioactive Precision Peptides™. Peptides are short chains of amino acids that trigger reactions that regulate essential processes in every part of the body. There are thousands of naturally occurring peptides at work in the human body, responsible for everything from metabolism, cognitive function and mood balance.
Bioactive Precision Peptides are natural cell-signaling messengers that work with your body to help it perform at its best—designed to deliver the right message, at the right time, to the right places. These peptides act as powerful messengers, delivering targeted instructions to optimize metabolism, muscle recovery, cognitive function and overall vitality.
MAKE Wellness has identified and extracted these peptides from all-natural plant sources, delivering potent and effective formulations that support physical performance, weight management, rest, energy, hydration and focus.
“The supplement industry is crowded with noise and trend-forward ingredients that may be more hype and hyperbole than substance,” shared Robert Finigan, Co-Founder and Chief Marketing Officer. “We had the opportunity to do something different.”
From Launch to Long Game
The team was ready. The science was proven. It was time to launch. The MAKE team’s go-to-market strategy included a pre-enrollment period and a pre-launch which allowed the company to get systems and teams in place.
In this October 2024 pre-launch, the executive team projected to reach $400,000 in the first week of sales. Within five days, MAKE Wellness had sold $7.2M of product. Expecting a drop, the team was blown away by an even bigger November and December, with each month building upon the last.
“We got off to a rocket ship start,” explained Tyler Whitehead, Co-Founder and Chief Operations Officer. “We did make some tough decisions, and some incorrect decisions (i.e. we broke stuff). Justin Prince and Justin Serra are really committed to winning with transparency. Our ability to address missteps quickly and clearly as well as incorporate our top leaders so they can help us lead through it was key to our early success.”
MAKE affiliates have hitched their wagons to this rocket ship of a company, growing from zero sales and revenue in October 2024 pre-launch to a $100M plus enterprise today with hundreds of thousands of customers. The team designed both the customer and affiliate experiences to be modern and frictionless, which rewards for influence, customer acquisition and value creation.
Affiliates have been drawn to MAKE not just for its peptide-focused product platform but the sheer caliber of its leadership. Beyond its impressive team of industry-veteran founders, MAKE has stacked its broader team with deeply experienced leaders from every area of the business, including product strategy, marketing, development and operations. Justin Prince’s founding mission and proven leadership philosophy set the stage for MAKE’s explosive launch and continued growth.
That mission is resonating with leaders, affiliates and customers alike. With high subscription reorder rates, a rapidly expanding field and even more growth on the horizon, the members of the MAKE community are building a brand that shows no signs of slowing down.
“We have something so special,” shared Justin Prince, Co-Founder. “We have a very simple name that’s action oriented. It’s about making a difference. And if you can become the best you, you can also become the best spouse, the best parent, the best community member. Then suddenly, your community is stronger, the world we live in is stronger. And I think we all need that.”
From the May/June 2026 issue of Direct Selling News magazine.
