Powering the Business behind the Business
The Bravo Supplier Award recognizes companies that play a critical role in strengthening and advancing the direct selling channel. From innovation to operational excellence, these partners provide the infrastructure that allows companies to grow, adapt and thrive.
Nearly five decades into its journey, InfoTrax has become one of the most trusted names in commissions technology—helping companies ensure accuracy, build confidence and create sustainable field organizations.
Direct Selling News is proud to recognize InfoTrax as this year’s recipient of the Bravo Supplier Award.
Built Alongside the Channel
InfoTrax’s story is closely tied to the evolution of direct selling itself. The company’s origins date back to 1977, when a college student created a simple program to help his brother, a Shaklee distributor, track commissions at a time when many distributors calculated earnings manually.
That early solution laid the foundation for what would become InfoTrax Systems, formally established in 1998 and now widely recognized as a leader in commissions software.
Over the years, as the channel evolved from paper tracking to digital systems, InfoTrax evolved alongside it—adapting to new technologies while maintaining a focus on one of the most essential aspects of the business: paying distributors accurately and on time.
“We’ve been here all along the way and seen the transitions,” shared Sean Smith, CEO of InfoTrax.
That perspective has allowed the company to anticipate change and help its clients navigate it with confidence.
Supporting Growth through Technology
As direct selling has become increasingly digital, InfoTrax has focused on ensuring its technology integrates seamlessly with the tools companies already rely on.
Rather than building competing platforms, the company has chosen to align with leading ecommerce systems, allowing clients to pair best-in-class selling tools with a robust commission engine designed to handle the complexities of compensation.
“We saw what was coming and knew we’d be better off letting our clients leverage class-leading tools for selling and using us for what we’re great at: commissions,” Sean explained.
At the center of this approach is the company’s FlexCloud platform, which provides real-time commission processing and supports organizations ranging from early-stage startups to global enterprises. But for InfoTrax, technology is only part of the equation.
Beyond Software
What distinguishes InfoTrax is the role it plays as both a technology provider and a strategic partner. The company works closely with clients to evaluate compensation structures, using data to help identify opportunities for improvement and alignment.
“Everything you do in compensation is actually purchasing a behavior,” Sean explained. “Are you purchasing the behavior you want?”
That insight shapes how companies approach everything from early earnings to long-term retention—helping them build compensation plans that support both growth and sustainability.
InfoTrax’s data insights reinforces the importance of early success for new distributors, highlighting how initial earnings can influence engagement and long-term participation.
Meeting a Changing Workforce
As the gig economy has reshaped expectations around income and flexibility, InfoTrax has helped companies adapt their commission strategies to remain competitive.
Faster, more visible payouts have become increasingly important, particularly for new distributors who are comparing opportunities across industries. “We have to understand that’s our competition at the new earner level,” Sean noted.
By helping companies move toward more frequent commission cycles, InfoTrax enables them to meet evolving expectations while still maintaining the structure needed for long-term business building.
A Foundation of Trust
In direct selling, few things are more critical than trust—and accurate commission payments are at the center of that trust.
InfoTrax treats commission reliability as foundational, with systems and support designed to ensure payouts are processed correctly and consistently.
The company provides 24/7 support for commission processing, recognizing that even a single error can impact distributor confidence and disrupt momentum within an organization.
At the same time, its approach to client relationships remains highly collaborative.
“We strive to be more then just a vendor clients write a check to,” Sean said. “They can call our people and ask, ‘What have you seen work?’”
That partnership mindset has helped InfoTrax build long-term relationships with companies across the channel.
Looking Ahead
As direct selling continues to evolve, InfoTrax remains focused on helping companies navigate change while staying grounded in the fundamentals that drive success.
For Sean, the future of the channel is shaped by a balance between technology and human connection—leveraging digital tools to enhance, not replace, relationships.
“The playing field has changed in direct selling,” he said. “It’s taking companies time to adapt, but then they will maximize it.”
For InfoTrax, that means continuing to invest in innovation, stay close to the needs of the industry and ensure the companies it serves are equipped for whatever comes next.
Congratulations to Sean and the entire InfoTrax team on receiving the Bravo Supplier Award.
From the May/June 2026 issue of Direct Selling News magazine.
