DSN’s “Do”s and “Don’t”s for 2025 in order to best leverage your company for stability, prosperity and future growth.

Planning an event involves balancing creativity and fiscal responsibility. A well-allocated budget can enhance the attendee experience while keeping costs manageable. Below are key strategies to help you get the most out of your event budget.

This month, the study targeted the UK, Spain, France, Germany and Poland, and while the research presented in this article focuses on the generational differences across Europe as a whole, the study also provided striking differences between each of these growing direct selling markets.

Events and conferences are no longer just a weekend of inspirational talks and breakout sessions listened to with a pen and notepad in hand. Interactive event apps are redefining attendee experiences and event management strategies. The technology fosters engagement; increases communication; and creates a personalized experience while continuing the conversation after the event.

This month, we turn our energy to the insights gained on Leadership and Team Building. An interesting set of facts uncovered by the study is that this idea that everyone would want to build a team if only we rewarded it properly, marketed it well and encouraged them enough is simply not true for Gen Z and Younger Millennials.

This month, we turn our energy to the insights gained on Retention. An interesting set of facts uncovered by the study is that retention may be made up of even more elements than we may have previously thought. In particular, the research highlighted an increasingly strong correlation between recognition and retention.

This month, we turn our energy to the insights gained on Events and Incentive Trips. While we may not deliver as many shocking “a-ha”s in this area of insight, I challenge each of you to look closely at your programs through this lens and (perhaps ruthlessly) edit. Done well, you can see massive savings by not paying for duplicative rewards and increased productivity by focusing only on the most compelling offerings.

One of the most important things about planning and executing a successful incentive trip is mitigating potential surprises. A detailed and thorough site visit is your best bet to crafting a memorable event for you and for your distributors.

Many companies are re-evaluating the positives and negatives of utilizing live vs. virtual speakers. Likewise, professional speakers are reassessing their strengths, weaknesses and overall strategy as they navigate in-person and virtual opportunities.

Here We Go Again—Flexibility, creativity and contingency planning help ensure the human connection. The challenges we all face in organizing events, conferences, symposiums, and conventions during these chaotic times feel like a rollercoaster we’d rather not ride.

Technology is helping more people feel connected to a larger purpose. Events will always be a driving force for growth and belief building. While the benefits of training motivation and culture are at the core of events, they generate some impressive, tangible growth numbers. Some companies are augmenting live events with some of the latest technology […]