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Cosway Launches New Product Lines Diamond Royale and Dignita

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Cosway, the Kuala-Lumpur, Malaysia-based direct seller of skin care, personal care and clothing, recently launched two new product lines: Diamond Royale, a premium line of skin care products, and Dignita, a collection of scarves.

Diamond Royale is a luxury skin care line from Switzerland. It comprises six products containing the ground-breaking Age Correct Complex and adopting self-regenerative stem cell technology to bring skin back to its youthful state. It is enriched with extra-fine black and white diamond particles, offering a unique approach to anti-aging.

The Dignita brand celebrates the empowerment of women and, according to Cosway executive director Dr. Alice Lee, is positioned as trendy, fashionable and youthful. Cosway has teamed up with stockist Naelofar Hijab for the first limited edition of Dignita printed satin scarf collection, which will be exclusively distributed by Cosway nationwide and online through Cosway’s website.

Dignita is part of what Lee said is a rebranding effort for the company. “Cosway is known to be Chinese-centric, but we’re doing a rebranding,” she said. “We want to expand our horizon and target new audiences.”

As part of its business re-engineering and rebranding strategy, the company added a new feature into its business model, the Experience Center, or e-centre, which is an online one-stop store targeted to the younger generation.

Tan Sri Vincent Tan, executive chairman of Cosway’s parent company Berjaya Corp Bhd, noted that the new e-centre feature offers members another source of income—with commissions of up to 15 percent of sales—without handling stock and inventory. “We believe this is what the younger generation will embrace because it’s online and will provide convenience for members and consumers,” Tan said.

Tan also expressed confidence that new product offerings will spearhead Cosway’s penetration into the Malay direct-selling market environment. “The introduction of new products such as Diamond Royale and Dignita will provide more options for members to promote in the competitive direct-selling environment,” he said.

New Report Shows More Digital Disruption Coming

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The speed of technological disruption is accelerating. Consider this: It took about 80 years for Americans to adopt the dishwasher. The consumer internet has become commonplace in less than a decade.

Technology will continue to disrupt the way we work and the way we engage with employees and consumers. In the coming year, expect more on-demand and internet-related jobs to predominate—and internet leaders like Google and Amazon will offer more artificial intelligence service platforms as AI becomes a bigger part of enterprise spending.

For 2018, legendary stock analyst and investor Mary Meeker of the venture capital firm Kleiner Perkins Caufield & Byers has released a new report offering insight into what’s happening in the digital world for 2018, including the biggest trends in mobile usage and e-commerce innovation.

Meeker’s 294-page 2018 Internet Trends Report shows that although year-over-year growth in the number of internet users slowed by 5 percent from 2016 to 2017, approximately 3.6 billion people are currently using the internet. That represents 50 percent of the world population for 2018.

While internet adoption may be slowing, mobile usage is increasing. American adults spend a total of 5.9 hours per day using digital media in 2017, up from 5.6 hours in 2016. Those 5.9 hours break down into 3.3 hours on mobile devices, 2.1 hours on a desktop/laptop and 0.6 hours on other connected devices.

Here are other highlights from the report:

  • Wifi adoption: Globally, rates are rising. In 2015 there were 300 million Wifi networks; last year that number had risen to nearly 450 million.
  • Mobile apps: Easy-to-use products are becoming more pervasive due to the simplicity of use. Examples include messaging apps like Telegram, commerce apps like Square Cash and media apps such as Spotify.
  • E-commerce: The e-commerce reach continues to expand. According to the global respondents in the report, 60 percent of transactions were done digitally compared to 40 percent in-store. Digital transactions included in-app payments, QR codes, P2P transfers and smart home devices. In the U.S., acceleration continued with a 16 percent year-over-year increase in growth for e-commerce use from 2016 to 2017.
  • Instant messaging: Monthly active user statistics show Twitter usage remaining constant while activity on Instagram and WeChat continues to grow. The two largest apps are Facebook Messenger, with approximately 1.3 billion active users, and WhatsApp (now owned by Facebook), with 1.5 billion users.
  • Mobile video: Mobile video adoption is climbing. In 2012, daily mobile video viewing minutes were around 5 minutes; in 2017 they were up to 28 minutes and are expected to continue climbing.
  • Voice technology: Voice technology is gaining in popularity as well, due largely in part to the fact that speech recognition has a 95 percent accuracy rate. The popularity is well illustrated in Amazon Echo, which went from 10 million to over 30 million sold by the close of 2017.

Of course, as much as the internet drives innovation and shapes consumer habits, it does have its issues. The privacy of data is at the top of any discussion on internet usage, particularly in light of the new GDPR rules from the European Union that went into effect on May 25. As Meeker’s report states, data improves consumer engagement and experiences. It drives growth, but it also increases scrutiny. And with the recent rash of data breaches, regulators want to ensure data is not used improperly—that internet users and their personal information are protected. “It’s crucial to manage for unintended consequences, but irresponsible to stop innovation and progress,” says the report.

One point of interest for direct sellers: According to the report, the desire of workers for scheduling and work-from-home flexibility led internet freelance work to grow three times faster than the total workforce growth. The on-demand workforce grew 23 percent in 2017, driven by Uber, Airbnb, Etsy, Upwork and Doordash.

To see the full 2018 Internet Trends Report, click here.

Hedge Fund Manager Icahn Reduces Stake in Herbalife

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Last Friday, hedge fund manager Carl Icahn significantly reduced his stake in Herbalife Ltd., causing shares in the Los Angeles-based nutritional company to plunge 9.6 percent. According to a securities filing, Icahn’s fund, Icahn Enterprises (IEP) said it was tendering up to 11.4 million of Herbalife shares, making an approximate 25 percent divestiture of the 45.7 million shares it currently owns.

“For almost six years, we have been one of Herbalife’s strongest, most loyal supporters,” Icahn wrote in a statement. “We stood by the company through a half-decade-long short-selling campaign; and we never sold a share, even after our investment doubled. But, given that our Herbalife investment has become an outsized position, representing approximately 24 percent exposure to total NAV (new asset value), it is only prudent for IEP to reduce its exposure.”

Icahn will remain Herbalife’s largest shareholder. Out of the 29 long-quiet positions IEP currently holds, only three have been longer than Herbalife.

Icahn had a much-publicized battle with billionaire hedge fund manager William Ackman, who launched a campaign against Herbalife in 2012. Ackman’s Pershing Square Capital contended the direct seller was an illegal “well-managed pyramid scheme” and backed those claims with a $1 billion short position. On Feb. 28 of this year, three months after he closed out the short position and converted it into a bet using put options, Ackman exited his bet against the company. Throughout the battle with Ackman and a lengthy investigation by the Federal Trade Commission, Icahn stood by Herbalife.

Herbalife closed last Friday at $48.70, reflecting a 43.8 percent return year-to-date and a 36.4 percent increase over 12 months, sharply outperforming the S&P 500’s 1.8 percent gain and 12.7 percent growth over the same respective periods.

Is Your Website GDPR-Compliant?

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On May 25, the strict new data privacy law in the European Union that limits what information can be collected about people online, known as the General Data Protection Regulation (GDPR), took effect.

Europe’s new privacy measures allow people to limit the information they leave behind when browsing social media, reading the news or shopping online. Businesses must now detail how someone’s data is being used.

The new rules have appeared to focus on Silicon Valley tech giants like Facebook and Google, but they affect all businesses that offer free content online but make money by collecting and sharing user data to sell targeted advertising. It is a common practice for websites to use tracking software to gather information about visitors to better target ads. Advertising companies have warned that the GDPR will harm their businesses because it restricts how information is packaged and shared to sell advertising.

When the GDPR took effect last Friday, several news organizations in the United States blocked access to their websites from Europe, choosing to black out readers rather than comply with the new data privacy law. The most notable blackouts were by news organizations The Chicago Tribune and Los Angeles Times, The New York Daily News, The Orlando Sentinel and The Baltimore Sun. The decision illustrated that some companies would prefer to lose European customers than risk being hit with the stiff penalties allowed under the new law: Fines can reach 4 percent of global revenue.

The websites of many other American news organizations, including The New York Times, USA Today and The Washington Post were accessible from Europe. Some acknowledged the new privacy rules with large disclaimers and other information to explain what information was being gathered when a reader visits the site. “Welcome to USA Today Network’s European Union Experience,” the news organization posted at the top of its website, explaining that the company would not collect personally identifiable information or other data commonly used to sell online advertising.

The shutdowns came as a surprise to readers of the publications because companies had two years to prepare for the new regulations. Andrea Jelinek, chairwoman of the new European Data Protection Board, which will coordinate enforcement of the new law, criticized the blackouts and said that companies had been given a long time to prepare. For weeks, businesses as varied as Uber, bike shops and restaurants have been sending notes to alert people to their updated privacy policies resulting from the law.

“It didn’t just fall from heaven,” Jelinek said in a statement. “Everyone has had plenty of time to prepare.”

Part of the reason for the new laws has been the massive data breaches that have occurred over the past few years. In the past 12 months alone Yahoo, LinkedIn and MySpace account details have been breached. The most notable privacy scandals have involved Facebook and Cambridge Analytica.

The GDPR covers both personal data and sensitive personal data. Personal data broadly means a piece of information that can be used to identify a person, such as a name, address or IP address. Sensitive personal data encompasses genetic data, information about religious and political views, sexual orientation and more.

For direct selling companies, adherence to the GDPR is a necessary measure to ensure the privacy of consultant and consumer information. To ensure your company is GDPR compliant, review the guide the UK’s Information Commissioner’s Office has made available.

USANA Expands R&D Team to Increase Focus on Clinical Studies

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Salt Lake City-based USANA, a cellular nutrition company, has a positive reputation in the nutritional industry due to its commitment to strong, reliable science. To further solidify that foundation, the company has created a new, centralized plan on the design and management of product-related, preclinical and clinical studies. These new processes will be put in place for the design and execution of all new studies to meet and exceed the highest standards in the industry.

“Our no.1 goal at USANA is to continue to develop high-quality, scientifically validated health products for the millions of people all over the world who value USANA products,” said USANA Chief Scientific Officer Robert Sinnott, Ph.D. “Reworking the research and development department to sharpen our focus on clinical studies is the perfect way to ensure that we reach and surpass our goals. This will also provide USANA’s Associates with a great sales tool to show that our products are backed up by sound science.”

The new clinical sciences team at USANA will be led by Rolando Maddela, MD, MPH, and Jessie Johnson, Ph.D. The team is charged with the design and overall strategy of USANA clinical studies. Mark Levy, Ph.D., will also continue his role of working with the research and development department on clinical studies. Lawry Han, Ph.D., is a new addition to the department and brings experience in designing and conducting human clinical studies. Both Dr. Levy and Dr. Han will report directly to Dr. Maddela.

Product-related, preclinical and clinical studies play a vital role in determining what structure function claims can be supported by reasonable science, which are then reviewed by USANA’s legal department to satisfy government regulations. As the bar for scientific validation continues to rise globally, USANA is committed to staying the leader in designing and building the world’s best nutritional wellness products.

Recent meta-analysis studies from USANA include published articles about the effects eating whole fruit versus drinking fruit juice have on immunoregulatory pathways and the covariate-dependent effect of the MTHFR single nucleotide polymorphism rs1801133 on blood homocysteine. USANA’s R&D team has also recently won a Best of State award for the top research and development department in the state of Utah.

JRJR Networks Leaders Ordered into Court

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Photo: The former headquarters of The Longaberger Co., in Newark, Ohio.

According to a recent article in The Columbus Dispatch, the leaders of JRJR Networks, the parent of basket-making company Longaberger Co., have been ordered to appear in court in Columbus, Ohio, regarding money they were lent by Tami Longaberger, the former company executive of Longaberger.

In a filing in Franklin County Common Pleas Court, Judge Mark Serrott ordered John P. Rochon, John Rochon Jr. or other representatives of JRJR Networks to appear in court on June 8 and show what property, income, bank accounts or other means they might have to pay back the $1 million lent by Tami Longaberger.

In addition, Longaberger also is seeking to be repaid for legal fees she incurred to defend herself when state and local taxing authorities tried to hold her personally liable for taxes that JRJR Networks had stopped paying on the Longaberger Co.

In 2013, JRJR Networks, then known as CVSL, bought a 51.7 percent stake in the Longaberger Co., making it the first acquisition of what founder Rochon Sr. had promoted as a holding company of direct-sales businesses. At its peak, Longaberger had sales of $1 billion, supporting nearly 8,000 employees. However, the death of founder Dave Longaberger, father of Tami Longaberger, in 1999 started a decline that was never reversed.

Financial troubles persisted for both the Longaberger Co. and JRJR Networks, and in June 2014 Rochon asked Tami Longaberger, then CEO of Longaberger Co, for a $1 million loan. Ten months later, Longaberger sent Rochon a resignation letter, but, according to court filings, was asked by Rochon to withdraw her resignation so that the publicly traded JRJR would not have to report it to the U.S. Securities and Exchange Commission. A month later, instead of repaying Longaberger as she left the company, Rochon fired her for what he called “good cause.”

Tami Longaberger sued and, in February of this year, was awarded $2.1 million.

On April 2 of this year, the New York Stock Exchange suspended the trading of JRJR Networks’ common stock and notified the company of its intent to commence proceedings to delist it. On May 7, The Columbus Dispatch reported that Longaberger sales consultants received notification the previous Friday that “Longaberger, at this time, has ceased operations.”

Other companies under the JRJR Networks umbrella have had similar fates: Your Inspiration at Home, a maker of spices and other gourmet food items is in bankruptcy in New Zealand and Australia; My Secret Kitchen, a United Kingdom-based maker of gourmet foods is in liquidation; and Kleeneze and Betterware, both of which are in the United Kingdom, collapsed and went into administration, the British term for bankruptcy.

Herbalife Renews Partnership as Official Nutrition Sponsor of Cristiano Ronaldo

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Los Angeles, California-based Herbalife Nutrition has renewed its multi-year sponsorship with international soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013 to 2021. Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category.

“Cristiano is in a league of his own as one of the most celebrated athletes of our time,” said Rich Goudis, CEO, Herbalife Nutrition. “He shares our commitment to nutrition and fitness and believes in our purpose of making the world healthier and happier, which is what makes this partnership so special.”

As part of its ongoing commitment to improving sports nutrition and performance in 2013, Herbalife Nutrition collaborated with Ronaldo to launch Herbalife24® CR7 Drive, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels.

“Herbalife Nutrition understands how critical nutrition is for my performance and I enjoyed working with their scientific team to develop CR7 Drive,” said Ronaldo. “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”

In 2018, Ronaldo, named the most famous athlete in the world by ESPN, will once again represent his country on the Portuguese football team in the World Cup. As one of the world’s most decorated athletes, he has won five Ballon d’Or awards and four European Golden Shoes. He has won more than 25 trophies in his career, including five league titles, four UEFA Champions League titles and one UEFA European Championship. Ronaldo also holds the records for most official goals scored in the top five European leagues, the UEFA Champions League, the UEFA European Championship, the FIFA Club World Cup, as well as most goals scored in a UEFA Champions League season.

Herbalife Nutrition proudly sponsors more than 190 sporting events, teams and athletes around the world that exemplify the company’s commitment to a healthy, active life, supported by good nutrition. Herbalife Nutrition-sponsored athletes use the company’s products before, during and after training and games.

Danyell Browne, Kim Geringer Join Gold Canyon Executive Team

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Chandler, Arizona-based Gold Canyon International, a direct seller of specialty fragranced products and styled accessories, has expanded its executive management team. Danyell Browne has joined the company as vice president of marketing and Kim Geringer has been appointed vice president of events and recognition.

Gold Canyon International

Danyell Browne

Browne has 15 years of experience in the direct selling channel, previously serving in senior leadership roles leading and innovating marketing, training and sales teams. Her experience ranges from traditional network marketing to the party plan model.

“I am honored to be a part of the prestigious Gold Canyon family,” said Browne. “This culture is one that doesn’t happen overnight but through years of hard work. The moment I met [President and CEO A.K. Khalil] I knew that his energy, passion, perseverance and drive to make a difference was something I could get behind. I look forward to working closely with the teams to build on our success. I am an advocate for people and making connections, so I am very excited to get back to a party plan.”

Gold Canyon International

Kim Geringer

Geringer has been with Gold Canyon for 19 years, beginning as a field consultant and later joining the home office in 2001. She previously served as director of sales and events for the company. In her new role, she will lead the development and implementation of sales programs as well as field incentives and promotions. She will also be responsible for the product development, events, customer service and policy and compliance teams.

“One of the greatest things A.K. has brought to Gold Canyon has been the opportunity he has given the company both internally and for the field,” says Geringer. “The culture created is one that recognizes an individual’s strength and provides them the opportunity to excel. I am so excited about Danyell coming on board and partnering with her for all the phenomenal things that are going to be coming.”

“I was excited the moment I joined Gold Canyon and was very pleased with the closing of 2017,” said Khalil. “As of now, I am even more excited and eager about the future than I’ve ever been in my direct selling career. With the appointments of Danyell and Kim and the initiatives in place, the future of Gold Canyon has never been brighter. I am confident that we have the best team in the industry as we look to reinvent the way direct selling sells.”

Mary Kay Launches Innovative TimeWise Miracle Set 3D

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Dallas, Texas-based Mary Kay Inc., one of the world’s leading cosmetic brands, has launched a new approach to confront premature skin aging with the introduction of its most powerful free-radical skin regimen defense ever, TimeWise® Miracle Set 3D™.

Powered by exclusive, patent-pending technology, the new skincare line is the largest product launch in company history. The innovative collection is designed to take a three-dimensional approach to premature skin aging to defend against free radicals, to delay the onset of premature skin aging from environmental and lifestyle stressors, and to deliver visible results of younger-looking skin.

Mary Kay scientists spent years researching the causes of premature aging and conducted more than 200 consumer, clinical and safety studies while evaluating over 150 formulas to deliver the new antioxidant powerhouse skin regimen. With a global portfolio of more than 1,400 patents for products, technologies and packaging designs, Mary Kay has fostered a culture of innovation and invests in research and development to ensure high standards of safety, quality and performance.

“TimeWise Miracle Set 3D reflects not only years of research on the latest ingredient innovations, but also an understanding of how today’s environment impacts the look of skin aging,” said Dr. Lucy Gildea, chief scientific officer at Mary Kay Inc. “It has been known that free radicals contribute to the look of premature skin aging but it’s a broader scope of what triggers free radicals that came to light in recent years. More than just UV rays, other environmental stressors and lifestyle factors such as car exhaust, air pollution, stress and lack of sleep can lead to the production of free radicals. Since we can’t avoid these aggressors completely, our newest skin care line introduces the latest in skin science to provide powerful antioxidant protection with visible results to help defy the look of aging.”

The exclusive Age Minimize 3D™ Complex in every product of the new skin care regimen features three innovative ingredients:

  • Encapsulated resveratrol provides antioxidant benefits in three ways.
  • Vitamin B3 is a brightening superpower that works double duty as an antioxidant.
  • An age-defying peptide supports skin’s natural collagen and elastin for a more youthful, resilient look.

Mary Kay was the key sponsor for the International Investigative Dermatology (IID) symposium held May 16-19 in Orlando, Florida. Organized jointly every five years by the world’s pre-eminent skin health research organizations from Europe, Asia and North America, the event brings together the world’s finest researchers in the fields of pollution and skin science.

“Only 20 percent of visible skin aging comes from the natural aging process and the rest is caused by everyday life,” said Gildea. “Our sponsorship of the IID symposium is a remarkable opportunity that confirms our status as one of the world’s leading cosmetic industry innovators and our commitment to remaining at the forefront of skin science.”

Mannatech Introduces 3-in-1 Fitness Drink Mix, EMPACT+™

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Flower Mound, Texas-based Mannatech Inc., a global health and wellness company, recently introduced its three-in-one performance drink mix, EMPACT+. The major elements of fueling, hydration and recovery will be combined into a single fitness product.

“Sports and exercise supplementation has become increasingly sophisticated,” said Mannatech Chief Operating and Marketing Officer Joel Bikman. “Until now, athletes had a product to take before they exercise, and a different product for during the activity, and even a third product to take afterwards to shorten recovery time. EMPACT+ combines fueling, hydration and recovery into one convenient drink and offers a difference that you can really feel.”

The unique performance blend in the EMPACT+ product provides safe energy, with no stimulants, that can be enjoyed any time, allowing users to do more, longer and recover faster.

“Our new EMPACT+ drink mix is better than sports drinks, sodas or lattes for fueling workouts or work days,” said Mannatech President and CEO Al Bala.

EMPACT+ replenishes electrolytes, vital nutrients and branched chain amino acids that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management, and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

“If you drink anything other than water, you should be drinking EMPACT+ instead,” said Mannatech’s Senior Global Wellness Director Dr. Steve Nugent. “It’s the perfect all-in-one fitness drink and it is superior to any other fitness product out there. It was designed for serious athletes, but it also supports anyone with an active lifestyle.”

EMPACT+ drink mix will be offered in convenient Pineapple Orange Splash-flavored single-serving slimsticks. It will first be available in North America on June 1, 2018, and then made available to Mannatech’s independent sales associates in other parts of the world later in the year.

LifeVantage Reports 12% Increase for Third Quarter 2018

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Sandy, Utah-based LifeVantage Corporation recently announced financial results for its third quarter ended March 31, 2018. The company reported revenue of $50.6 million, a 12.3 percent increase year over year as compared to $45.0 million in the third quarter of fiscal 2017.

Revenue in the Americas increased 10.6 percent and revenue in Asia/Pacific & Europe increased 18.0 percent, including a 10.1 percent increase in Japan, both on a year-over-year basis. On a sequential basis, all geographical regions generated growth with the exception of Japan, which followed its typical seasonal pattern from the second to third quarter;

Active independent distributors stayed consistent and active preferred customers decreased 0.9 percent year over year and increased on a sequential basis 1.6 percent and 1.9 percent.

“We are pleased to report stronger third quarter sales growth on both a sequential and year-over-year basis,” said LifeVantage President and CEO Darren Jensen. “We are beginning to see the benefits of our 2018 key initiatives, which are driving sales growth and improvements in our key metrics. March was the highest recruitment month in three years and retention of both distributors and preferred customers increased during the third quarter. Our Stacks product strategy is performing ahead of plan and drove a 23 percent increase in average order size during the third quarter. Our sales growth is delivering improved earnings and we are increasing the midpoint of our adjusted earnings per share guidance as a result. We look forward to continuing to build upon the recent success by driving each of our initiatives focused on geographical expansion, distributor and customer acquisition and increasing average order size.”

For the first nine months of fiscal 2018, the company reported net revenue of $149.2 million, an increase of 0.2 percent compared to $148.8 million for the first nine months of fiscal 2017. In the first nine months of fiscal 2018, revenue in the Americas decreased 0.9 percent, while revenue in Asia/Pacific & Europe increased 3.7 percent. Revenue for the first nine months of fiscal 2018 was negatively impacted $0.1 million, or 0.1 percent, by foreign currency fluctuations associated with revenue generated in several international markets.

To read the full LifeVantage Q3 2018 report, click here.

Stemtech Emerges with New Investors

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Stemtech, a global seller of nutritional products based in Pembroke Pines, Florida, has teamed up with new investment partners who will add significant value to the company in the areas of finance, product development and global strategic planning.

Ray Carter, a director of many of the Stemtech sister companies around the world, said he views this as a major positive milestone for Stemtech. “Today Stemtech has restructured its ownership to take the business to new heights. After several unforeseen challenges over the past few years, we are ready to refocus on growth to fulfill our important mission to the world,” Carter said.

On Feb. 2, 2017, Stemtech submitted a Chapter 11 reorganization filing in the U.S. Bankruptcy Court in Fort Lauderdale, Florida. The filing was converted to a Chapter 7 on March 7, 2018.

Stemtech was founded in 2005. As pioneers of a new category of dietary supplement called stem cell nutrition, the company launched with a single product, which was created to support the body’s natural renewal system of adult stem cells. Stemtech relocated its headquarters to Florida in 2014.

Stemtech’s global family of companies earned a place on Inc magazine’s List of Fastest Growing Private Companies four times (2010, 2013-2015) and is poised to regain momentum after also launching advanced formulas of its products over the past year.