Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]

Los Angeles, California-based Herbalife Nutrition has renewed its multi-year sponsorship with international soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013 to 2021. Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category. “Cristiano is in a league of his own as one […]