Posts Tagged ‘European Union’
Sampling Made Simple— Even Overseas
One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…
Read MoreFacebook Breach May Bring About EU-Style GDPR Privacy Rules in U.S.
Recent news of a Facebook breach might have a major impact on Information Technology Asset Management (ITAM) practices in the U.S. News just before Christmas that Facebook is allowing advertisers and marketers direct access to personal data—and even private conversations—may have the effect of accelerating consideration in the U.S. of General Data Protection Regulation (GDPR) privacy rules, according to…
Read MoreSeldia Releases New Survey on European Direct Sellers
Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of…
Read MoreSeldia to Celebrate 50th Anniversary
Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages,…
Read MoreBillion Dollar Markets
Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…
Read MoreSeeking Regulatory Clarity
This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…
Read MoreNew Report Shows More Digital Disruption Coming
The speed of technological disruption is accelerating. Consider this: It took about 80 years for Americans to adopt the dishwasher. The consumer internet has become commonplace in less than a decade. Technology will continue to disrupt the way we work and the way we engage with employees and consumers. In the coming year, expect more…
Read MoreIs Your Website GDPR-Compliant?
On May 25, the strict new data privacy law in the European Union that limits what information can be collected about people online, known as the General Data Protection Regulation (GDPR), took effect. Europe’s new privacy measures allow people to limit the information they leave behind when browsing social media, reading the news or shopping online. Businesses…
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