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Eddie Silcock Named Nature’s Sunshine EVP & President of North America

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Nature’s Sunshine Products, Inc. recently announced that Eddie Silcock has been appointed executive vice president and president of North America effective April 2, 2019.

Silcock brings over 20 years of experience to Nature’s Sunshine, including sales expertise, strong leadership and a track record of proven success. His experience growing and transforming businesses along with his ability to build high-performance teams make him an ideal candidate as the company re-imagines its business for the future.

“We are fortunate to have a leader of Eddie’s caliber join our team to help unleash the potential of our North American business and build our competitive edge,” said Terrence Moorehead, president and chief executive officer. “Eddie brings a new level of passion and energy that will help us move faster, be more consumer-driven, and drive results.”

Silcock previously served in executive and senior sales positions with other direct selling companies.

“I’m excited to join such a talented team,” said Silcock.  “As the first company to encapsulate herbs, Nature’s Sunshine is an incredible company with a powerful founding story. I look forward to capturing the tremendous potential the company offers.”

The Best Places to Work in Direct Selling 2019 Honorees!

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Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees!

4-Time Winners

3-Time Winners

First Time Winners

Each company above is profiled in this supplement, with employees and executives sharing why they believe their company is a Best Place to Work in Direct Selling. All profiles are based on questions presented by DSN to companies. Quantum Workplace, our thirdparty vendor, conducted the research and compiled the results for this program (please see page 28 for more information about Quantum and the contest).

The Best Places to Work in Direct Selling contest was designed by Direct Selling News with several goals in mind:

  • To spotlight the channel as a
    positive job-creating engine
  • To recognize and honor
    companies that have created
    positive work environments and
    become employers of choice
  • To identify and share best
    practices with the wider direct
    selling community
  • To provide valuable feedback and
    data to participating companies
    that will assist them in measuring
    levels of employee satisfaction and
    engagement

Pick up the April 2018 issue here in which this article appeared.

We all know that direct selling is a people business. Measuring field engagement is critical to any company’s success, and consistently delivering on that is a hallmark of the channel. But the field is only part of the people equation. Best Places to Work in Direct Selling celebrates the important role companies play as employers in the marketplace and highlights those companies that are setting the bar for establishing and nurturing work experiences and environments that bring out the very best in people.

Our 2019 contest was open to direct selling companies with at least 40 full-time employees based in North America. Any employer or employee could have nominated their company during the open period last fall, which ended on October 21, 2018. Each nomination included a contact person who received all of the communications from Quantum. After the nomination period ended, Quantum sent out an official invitation to each company to begin the survey process.

Employees were invited to complete an anonymous and confidential survey. A certain percentage of employees at each company, based on size, had to complete the survey in order for the company to reach the threshold to be included. After the survey period was over, the team at Quantum calculated the responses to determine overall scoring and ranking. Only companies who met the threshold determined by Quantum as the baseline for a Best Places to Work environment were announced as Honorees for 2019.

We plan to run this contest again in 2020, and hope you will join us!

Touchstone Essentials Receives Approval to Sell CBD Oil in Japan

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Touchstone Essentials recently announced it has received approval by Japanese regulators to sell its full spectrum, CBD-rich hemp oil product line to customers in Japan.

“Japan continues to be an important, growing member of the Touchstone Essentials global distribution channel,” said Founder and CEO Eddie Stone. “We are honored that the Japanese regulatory agencies have granted approval to ship our organically grown CBD oil products directly to customers throughout Japan. We look forward to serving our Japanese customers THC-free premium hemp oil to support their health and well-being.

Touchstone Essentials’ hemp oil is produced using organically grown hemp, and retains a full spectrum of terpenes, flavonoids and cannabinoids. The company will be offering two products: Calm Premium Hemp Oil and Soothe Topical Hemp Balm.

Avon Announces New Elections for Foundation Board; New General Manager

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The Avon Foundation for Women today announced the elections of Amy Greene as chair and Natalie Deacon as president of the Avon Foundation Board of Directors.

Greene was recently appointed vice president, Investor and Stakeholder Relations for Avon. Deacon was recently appointed executive director, Corporate Affairs and Sustainability. Working with NGOs and Avon teams across the world, they’ll lead the Foundation to its next phase of development as Avon looks to open up more opportunities to positively impact and improve women’s lives.

Over the last six decades Avon and the Avon Foundation have contributed over $1 billion to the causes that matter most to women, with a focus on breast cancer and violence against women and girls. Moving forward the Foundation will build on this global effort, with an increased focus on creating opportunities for learning, development and entrepreneurial skills.

“I’m delighted to have two people of Amy and Natalie’s caliber and commitment leading the Foundation into the future,” said Avon Chief Executive Officer Jan Zijderveld.

Nina Sebecic Crnolatac

Avon has recently announced the appointment of Nina Sebecic Crnolatac as general manager for the German market. She has over twenty years of experience leading direct sales and network marketing, with a strong supply chain background.

In line with Crnolatac’s appointment, Germany has transitioned from Central Europe to the Western Europe cluster, under the leadership of Matthieu Comard, group vice president of Western Europe.

“Our goal is to accelerate our growth in the German market by implementing Avon’s Open Up strategy at pace,” said Comard. “I’m delighted to welcome Nina to Avon to drive this charge.”

Young Living Celebrates 25 Years

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Young Living Essential Oils recently celebrated 25 years as a leader in the marketing and selling of essential oils.

Since 1994 Young Living has shipped products to over 200 countries, formulated over 600 health and wellness products, offered the largest range of essential oil products on the market and employed nearly 4,000 people around the globe.

The Lehi, Utah company stated it is ready to fulfill its ambitious 5×5 Pledge to open at least 25 new global markets, achieve zero waste in all of its global facilities, develop at least twenty-five corporate-owned or partner farms, reach 5 million additional households and impact five times more children through The D. Gary Young, Young Living Foundation over the next five years.

“Our success isn’t defined by any single thing, but rather our commitment to the lifestyle of nontoxic and whole life wellness, our ability to empower families around the world with the development of their entrepreneurial mindsets, and our continued efforts to give back to underserved communities,” said Jared Turner, Young Living president and COO. “We will continue to work tirelessly to fulfill the mission established by our founder D. Gary Young, to bring the highest-quality essential oils to every home in the world.”

Mary Young, co-founder and CEO, added, “We’re tremendously excited to move forward with imagination and creativity, to stay focused on our goals that will shape the next 25 years, and to express positive determination as we help each other achieve our highest potential.”

Plexus Expands to Australia

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Plexus Worldwide, a leading direct-selling health and wellness company focused on health and happiness, recently announced that it will be expanding into Australia.

“Expanding our operations into Australia is an exciting new chapter for Plexus as we continue our plan for accelerated global growth,” said Tarl Robinson, Plexus CEO and founder. “Australia is a promising country for Plexus as our Ambassadors continue to share the benefits of a healthy and happy lifestyle.”

Plexus celebrated their expansion into Australia with an event at corporate headquarters in Scottsdale, Arizona, and will host events throughout Australia to introduce the company and its health and wellness products.

Last week, Plexus announced that industry leader Sinéad Pollock has been named to its team as the general manager of Australia. A resident of Australia, she will oversee the market’s expansion.

Plexus has seen significant growth in recent years and began global expansion efforts in Canada in 2018.

Congratulations Best Places to Work Honorees!

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Direct selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other essential direct selling duties? It’s the corporate staff. Direct Selling News would like to take this moment to celebrate the important role companies and their employees play in bringing out the very best in people.

Pick up the printed issue in which this article is found.

In this issue of DSN, we honor 12 companies as the Best Places to Work in Direct Selling (BPTW). We once again partnered with Quantum Workplace, an HR technology company collecting Best Places to Work data for more than a decade. Launched in 2016, BPTW celebrates the important role direct selling companies play as employers in the marketplace and identify the best of the best when it comes to creating engaging work environments. This year’s group continues to do just that by offering strong benefits programs, structured onboarding for new team members, consistent and constructive feedback, professional development and a commitment to work-life balance.

“Our executive team strives to create a positive work environment that our employees can feel confident, comfortable and valued,” says Sheena Prophete, HR Manager for Team National, a 4-time BPTW honoree. “Their compassion shines on our staff, resulting in a positive working team spirit.”

To learn more about the BPTW honorees’ approach to workplace engagement, our Cover Story begins on Page 50. Company profiles also can be found in the special award supplement that came with this issue.

10th Annual Global 100 celebration—April 24

Celebrating the enrichment of this channel would be incomplete without recognizing the achievements of top companies through the signature ranking for the direct selling channel: the DSN Global 100. In its 10th year, this ambitious research project continues to provide better understanding of what it means to be a part of this community. We’d like to thank you for your enthusiasm and support, as well as your generosity in participating.

Our final list will be revealed at the Global 100 Celebration at the Renaissance Dallas at Plano Legacy West Hotel in Plano, Texas, on April 24, and we hope that you join us for this special evening. We look forward to announcing this year’s Bravo Award winners. Of course, we’ll be counting down the list of the 100 largest direct selling companies in the world. Ticket and sponsorship information are available at DSNGlobal100.com. Hope to see you there!

Pours a Glass of Transparency

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Founder Sarah Shadonix is uncorking the truth about what’s in our wine and toasting to a cleaner, better tasting bottle.

SCOUT & CELLAR
Founded: 2017
Headquarters: Farmers Branch, Texas
Top Executive: Sarah Shadonix, Founder
Products: Clean-Crafted Wine™

 

IN A MARKETPLACE DRIVEN BY THE MOST EDUCATED CONSUMERS IN HISTORY, transparency is everything. The food we eat, the personal care products we use, the clothing we wear—we’re seconds away from learning what’s in it, how it was made and where it was sourced. As millennial buying power inspires companies to pull back the curtain on where our food comes from, consumers collectively raise a glass to our newfound awareness. But what if we forgot to question what was in the glass? That’s what Sarah Shadonix, Founder of Scout & Cellar, cares most about.

From Practice To Passion

As a practicing attorney, Sarah Shadonix was a skilled investigator who loved research almost as much as she loved wine. But after six years in the courtroom, her passion for wine won out. “I was a litigator and had this gut feeling,” she explains. “You know what I’m talking about. That feeling, that voice inside of us that doesn’t use words.” It was telling her loud and clear that she needed to pursue this passion she had for wine. “I love wine so much, but perhaps for less obvious reasons,” she says. “I love wine because it’s this beverage that, with a little help from humans, can transform into this magical living liquid.”

She started her journey by studying to be a sommelier, then expanded her wine education to tasting groups and ultimately joined a company in California sourcing wine to sell online. Though she was now finally fully immersed in the wine industry, she suddenly hit a serious roadblock. Whether it was one glass or even the smallest amount of wine, she began to develop debilitating headaches. “The headaches were so bad that I started to regret my decision to leave my practice and present wine,” she shares. “I had this fear of drinking it. Here I am supposed to be living my
dream, and I hate it.”

“I love wine so much, but perhaps for less obvious reasons. I love wine because it’s this beverage that, with a little help from humans, can transform into this magical living liquid.” —Sarah Shadonix , Founder

Determined to stay on her newfound career path, Sarah knew only a professional could crack this case. “Like any good lawyer would, I had to do a bunch of research and figure out what in the world was going on,” she laughs. When doctor visits and tests didn’t yield specific results, she turned her sights on the wine industry itself. “I read the regulations that govern what goes into wine and was shocked at what I found,” Sarah says. Through her research, she found that wine, both in the U.S. and abroad, can legally have hundreds of pesticides, dozens of synthetic chemical additives and added sugar. “It’s all that junk that made me feel like junk,” she says. “I had to share what I’d found.”

A Wine Revolution

Armed with her revelations about the wine industry and the truth of what’s really in the 770 million gallons of wine Americans drink each year, Sarah decided consumers should have access to cleaner wine. From 2016 to mid- 2017, she researched regulations, worked with vineyards and developed Clean-Crafted Wine™, which is wine that contains only synthetic pesticide-free grapes and a minimal amount of sulfites.

Sarah’s mission to source and share a clean collection of wine was beginning to take shape. She named her venture Scout & Cellar. “Scout means ‘to be the first to find,’” Sarah explains. “Cellar is, not only a beautiful word, but means the act of storing wine. And has a double meaning–to be a seller of wine.”

She started by hosting tastings in her home state of Texas. “We hosted six to ten tastings around the Dallas/ Austin area, just to generate some buzz,” she says. “We let people taste the wine, talked about the brand, the brand story, the Clean-Crafted Commitment, my story. That developed an initial set of consultants who were interested in being a part of our movement.”

In September 2017, with the support of family and friends, founding consultants and partnerships with certified Clean-Crafted vintners, Scout & Cellar was ready for launch. “We launched on a Wednesday at 3:00 in the afternoon,” she recounts. “We had 55 consultants sign up that first day.”

A Confident Risk

While Sarah’s experience in wine sourcing and online wine sales prior to founding Scout & Cellar gave her the confidence that her vision would succeed, she entered the direct sales industry with no previous experience with the sales model. What she may have lacked in direct sales expertise, she made up for in research.

“We started in this space very purposefully,” she explains. “People buy wine based on three things: the story, the label, and what their friends are drinking. I knew how people bought wine online and thought this is a perfect model in which to share this inherently social product based on these buying behaviors.”

From the official launch in mid-2017 to mid-2018, Scout & Cellar grew to over 2,000 consultants and sold more than $20 million in revenue. Consultant numbers doubled by the start of 2019 to more than 6,000 consultants nationwide.

Scout & Cellar Today

The Scout & Cellar collection features reds, rosé and whites, sourced both domestically and abroad. Individual bottles and sets are available through Scout & Cellar consultants who host in-person tastings and online events. Customers also have the option of joining as a member, which provides a discount and allows them to choose the wine type, quantity and frequency they’d like for their subscription. Scout & Cellar’s Clean-Crafted Commitment wine is unique and proprietary to the company and in the future, all of the wines in the collection will be exclusive to the company as well.

“Like any good lawyer would, I had to do a bunch of research and figure out what in the world was going on. I read the regulations that govern what goes into wine and was shocked at what I found. — Sarah Shadonix, Founder

Sarah applied her background in online wine sales to the Scout & Cellar purchase experience. “All sales take place online, but one of our core values is transparency,” she says. “We recommend working with a consultant to receive the personal service and attention that a consultant will provide, but you don’t have to. We want to empower folks to shop the way they want to shop.”
While it is not required, 99.5 percent of all sales are facilitated by a consultant.

Scout & Cellar consultants market the company’s Clean-Crafted Wines in many ways, most of which are tied to the social nature of wine itself.

“Some of our consultants host tastings. They talk about it in the grocery store aisle with a stranger. They post on social media, talking about a wine that they’re sharing with friends. They bring a bottle of wine to a dinner party or to a book club. They donate the wine to a charity event. There are dozens and dozens of ways that consultants are very successfully growing big businesses with Scout & Cellar. And they all do it in different ways,” Sarah explains.

Cheers To Opportunity

New Scout & Cellar consultants join the company through existing consultants, opportunity events the company hosts or they simply sign up online. The Business Basics Kit includes all of the materials new consultants need to start their new wine business, including four bottles of clean-crafted wine. As they wait for their kit to arrive, new consultants can explore The Cellar, the company’s back office platform, which includes tools and resources for launching their new business or building a team. This platform will be expanding soon to include a new training component.

“We’re launching a really immersive, content-rich on-boarding and training program through an LMS system,” Sarah shares. “It features videos, images, living content and will be supported by live users. The system will be gamified, so consultants will earn badges as they go through the program. It covers everything from wine knowledge to leadership to team building, to core values, to ethics, to business practices. We’re really excited about it.”

The company’s team of consultants is only expected to grow, both organically and through a series of opportunity gatherings that Sarah will be hosting this spring on the East Coast, West Coast and back home in Texas.

As Sarah and her team look ahead to what’s next for the company, they’re most focused on steady growth and improving what they’ve built so far; they’re not quite two years old, after all. “We want to improve on what we do every day and continue to grow at this rate; that’s our focus right now,” Sarah says. “There’s a lot of opportunity out there in this industry, so we want to continue to grow in the right way and support our consultants.”

Discovering The Unknown Good

Sarah’s passion for wine has become a movement that she and her team are proud to be a part of.

“At Scout & Cellar, we’re on a journey to discover the unknown good and share it along the way,” she says. “Most literally the unknown good is, of course, the Clean-Crafted Wine, but it’s also so much more. On this journey, we discover the unknown good in ourselves, which could be in the form of a new consultant joining and finding confidence that she didn’t know she had.”

Her hope is that Scout & Cellar can be part of the larger conversation about where our food and beverages come from. “We’re creating a platform to have a dialogue about how our fruit is grown, how wine is made, why that’s important, why that matters, what’s okay, what’s not okay,” she says. “We’re sharing all of this in a variety of ways, whether it’s through a bottle of wine or through a story, or through an opportunity.”

One unexpected aspect of the “unknown good” that Sarah has discovered personally is her newfound insight into the direct sales industry.

The best part about it, for Sarah, has been the consultants, she says. “This sounds so naïve, but I have to share that when I started this company, it was almost methodical. I thought, ‘we’re going to be in this space because it makes sense because these are the reasons people buy wine.’” What she honestly hadn’t considered when she started the company was the impact that this could have on consultants, and the opportunity to be a part of their lives in any kind of a way, much less a meaningful way. “What I’ve been able to be a part of, which has been so amazing, is to see consultants have these life-changing experiences,” she adds. “Getting to work alongside these folks and spread this Clean-Crafted Wine movement has honestly been an honor. That has been the best part for me by far.”

Paying Daily Could Become Your Best Retention Strategy

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Career Builder conducted a survey back in 2017 that confirmed that 78 percent of U.S. workers live paycheck to paycheck to make ends meet. In that same survey, it stated that Nearly 3 in 4 workers say they are in debt today, and more than half think they will always be. This shows why alternative income gig economy opportunities like Uber and Lyft have been so successful the past few years. This statistic should also sound the alarm bells for direct selling executives about revisiting how fast they are paying their distributors, given this increasing reality that more and more people are needing money yesterday, not having to wait for the typical 30 day pay cycle.

For years, the term “Quick Start” has been synonymous with that new distributor’s first crucial 30 days in the business. And everyone who has been in this channel for some time understands the sooner you can get a check into the hands of that new distributor, it not only helps skyrocket their belief level, it increases the likelihood they will stick with building their business.

“We found there were a fairly large group of people building a Nu Skin business because they needed income today, not six weeks, or even a week from now.” – Ryan Napierski, Nu Skin President

The problem is you don’t have 30 days anymore. You have a few days, a few weeks at most in today’s opportunity economy before your new distributors could decide to leave for greener, quicker paying pastures. A few direct selling companies have been out in front of this growing trend and have implemented instant payment features into their compensation programs.

Nu Skin’s Velocity Pay Plan

Speed and flexibility was the impetus behind Nu Skin’s Velocity pay plan which they released in late 2017. The company says it gives distributors the ability to build their new business at their own speed, where they can earn retail sharing bonuses daily when someone buys a product via their mobile app.

Nu Skin President Ryan Napierski calls Velocity the companies third major compensation innovation in the company’s history. “When we started segmenting our sales force a few years ago, we  had three different customer segments on the sales leader side,” he says. “And when we looked at the desires and the needs of those individuals, we found there were a fairly large group of people building a Nu Skin business because they needed income today, not six weeks, or even a week from now. Velocity is all about expanding the funnel of entrepreneurs that our business model can attract. And in the new gig economy, we need a more flexible business model and Velocity gives us that.”

Perfectly Posh’s Pamper and Paid Program

When I spoke with Perfectly Posh Founder and CEO Jan Dalton last summer I asked during our Q&A what was some of the feedback their consultants were giving her, about what they would like to see going forward as a company. She said they spent the better part of 2018 listening and evaluating how to improve the Consultant experience, specifically as it related to receiving, managing and tracking commission payments. This spawned their Pamper and Paid Instant Commissions program that began on August 1, 2018.

“Someone could host a party in the morning, get paid and go shopping or out with their friends that same afternoon. It really gives our Consultants tons of freedom and flexibility.” –Ann Dalton, Perfectly Posh Founder & CEO

“Someone could host a party in the morning, get paid and go shopping or out with their friends that same afternoon. It really gives our Consultants tons of freedom and flexibility,” Dalton said in their press release.

Pamper and Paid Instant Commissions is part of a larger improvement to how Perfectly Posh says their Independent Consultants get paid. There is also a new payment portal called Posh Pay that provides improved visibility and accessibility to Consultants, a lower cost, including no-cost transfer options, better customer support experiences and faster payment delivery. The company says the improvements has helped Perfectly Posh Consultants manage and grow their business with much more efficiency.

“Our introduction of Pamper and Paid Instant Commission is a game changer.,” said Sam Funk, president of Perfectly Posh. We want to pay them as fast as possible for their hard work and now we can. They can share the Posh products they love and shortly after doing so get paid.”

Younique: Making Brand Connections with Instant Rewards

2014 was a magical year for Younique after they stumbled on to a fiber lash product. Yes, the product was great but it was only one part of what Younique CEO Derek Mayfield said was a significant driver to their explosive growth that year. At the time he thought it be fascinating to see what would happen if they paid the retail commissions instantly after a product was sold. “In most party plan companies if the sale happens on the fifth day of the month, you hold on to the retail commission until the 10th of the following month,” he says. “That’s good for cash flow and or a whole lot of reasons, right? But I didn’t want to focus on that. What we learned is when you can reward a woman instantly after they sell a product, even if it’s an $8 commission that she can then go and buy something with the same day you have just created an emotional connection with your brand.”

Waiting 30 plus days to pay your distributors seems may make your CFO happy, but paying same day could be your best retention plan to keeping your distributors happy and engaged. You’re not only filling an immediate need of getting new distributors the money they need now, but like in Younique’s case, you could be creating hope and a possible lasting connection to your brand for years to come.

Living Paycheck to Paycheck is a Way of Life for Majority of U.S. Workers

–2017CareerBuilder Survey

Study Highlights:

– 78 percent of U.S. workers live paycheck to paycheck to make ends meet

– Nearly one in 10 workers making $100,000+ live paycheck to paycheck

– More than 1 in 4 workers do not set aside any savings each month

– Nearly 3 in 4 workers say they are in debt today – more than half think they will always be

– More than half of minimum wage workers say they have to work more than one job to make ends meet

From Me To We

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MOMENTUM. IT’S EVERY network marketing company’s dream. However, momentum doesn’t just happen. Just like you can’t run a marathon if you haven’t conditioned your body for a marathon, your company won’t be able to build and sustain momentum if it’s not in “momentum” shape.

It’s easy to be distracted by what seem like easy paths to sustained growth or by what other companies seem to be doing to achieve their momentum. Don’t be. You will lose focus and steam. Effective momentum training has two phases:

  1. Build and maintain a foundation for distributor success.
  2.  Move distributors from a rewards mindset to a responsibility mindset.

A Foundation For Distributor Success

Are you properly compensating and training your distributors for the work you ask them to do? That might sound like a strange question, but the fatal flaw in some direct selling compensation and training plans is a lack of alignment between the company’s stated priorities, and the money distributors make for acting on those priorities.

Examples: If you say distributors should focus on customer acquisition, but you don’t reward them well for acquiring new customers, there’s a disconnect. If distributors know they have an opportunity to be paid weekly for closing sales–but the reality is that closing sales takes the average distributor 30 to 45 days, there’s a disconnect there, too. There has to be a clear relationship between the behaviors you say you’re looking for and the compensation and tools they are given for engaging in those behaviors.

The conflict may not be apparent right away, especially if distributors make front-loaded bonuses during their start-up phase. But once those bonus opportunities fade and the grind of building volume begins, distributors will get discouraged if they don’t see a financial return for their sweat equity.

Of course, some paychecks will be higher than others. That’s the nature of sales. However, the peaks and valleys in compensation can’t be too extreme. Pay that’s directly tied to activity creates predictability, and predictability creates comfort. You want people to be comfortable with their compensation.

From Rewards To Responsibility

Most people join direct sales organizations to make money. It might be part-time money that makes bills easier to pay or full-time money that gives them the flexibility they didn’t have in previous jobs.

But why do they stay?

Money alone won’t keep a salesperson engaged once the excitement of starting something new wears off. Salespeople are more likely to keep choosing your organization if they also feel connected
to, energized by and accountable to its larger purpose. When they are driven not only by their own success but by your organization’s core objectives, they will see and work beyond self-interest. Then, everyone wins.

So how do you not just motivate people but move them, too? You have to help them make the shift from a rewards mindset to a responsibility mindset, from “What’s in it for me?” to “What’s in it for us (the company, customers, distributors)?” This phase of the momentum training plan has three steps:

  1.  Make your mission clear.
  2.  Know your audience.
  3.  Reward teamwork.

Make Your Mission Clear

You want new distributors to get on board with your mission quickly. So, make sure you have identified your company’s central purpose, and then state it in clear, simple language. What are you really about? If saving the world truly is your goal, that’s okay. It’s also okay if your mission is to give people a chance to make a lot of money and have fun doing it.

Just be authentic. If you sugarcoat your organizational purpose, your actions will not reflect what you say your goals are and you won’t attract people who will help you achieve them. Your employees and distributors will discover the incongruence, too, which will create doubt and mistrust. However, people will sacrifice time, effort, money and emotional currency if they believe you, if they believe in your purpose and if believe they can be part of helping achieve that purpose.

Know Your Audience.

There’s the crowd you want and the crowd you have. Are they the same? If not, you have a couple of choices: You can change what you’re selling or how you’re selling it to attract the distributors and customers you want, or you can keep doing what you’re doing and get more of what you already have.

Be realistic about what your company provides, and do some audience research to find out if it’s what your intended targets really want. Maybe you have a product that has always appealed to baby boomers, but you keep pushing your teams to recruit and sell to millennials. That may be partly why momentum feels so elusive. Again, alignment is key. Understanding the audience you want to attract and selling that audience what it wants to buy is the only way you’re going to have the growth you’re looking for.

Reward Teamwork.

Great salespeople, just like great athletes or great actors, aren’t going to do what it takes to be excellent if they’re not recognized and compensated for their individual work. Still, even with a field full of appropriately rewarded distributors, you won’t become a legacy company if people don’t feel responsible to each other and to your organization. Create opportunities for and reward work that benefits the entire group. This will foster buy-in to the idea that everyone is accountable for the success of the whole organization.

Distributors should show up not just because they want to meet their own goal. If that’s their only motivation, once they’ve satisfied that goal there’s no incentive for them to work beyond it. But if they show up also because they believe everyone on the team is depending on them, that’s a true responsibility mindset.

If people in your organization are “me” focused, the sum of the parts is the sum of the whole. If they are “we” focused, the sum of those parts is so much greater. And now you’re in momentum shape.

Youngevity Inks $11 Million Supply Contract for CBD Isolate Powder

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Youngevity International, Inc. announced that it executed a one-year Supply and Processing Agreement to produce 99 percent pure CBD Isolate.

The agreement will be fulfilled by Youngevity’s wholly owned subsidiary Khrysos Industries, which Youngevity formed in February after completing the acquisition of Khrysos Global, a manufacturer of hemp-based CBD extraction equipment. Shipping under the contract is expected to begin this month and continue in equal amounts through March of 2020.

“We are excited to reach the revenue stage for the end-to-end processing component of our business model,” said Dwayne Dundore, president of Khrysos. “This contract encompasses 50 percent of our production capacity and we anticipate executing contracts for the balance of our current capacity within the next few months. Due to customer demand we are implementing our plan of increasing our end-to-end processing capabilities by 10 times in Q3 of this year, providing estimated annual revenue potential in excess of $220 million at current market prices.”

“The Khrysos Industries business model is multi-dimensional, and we are just now starting to fully leverage the capabilities of our extraction systems, end-to-end processing platform and the capabilities of INX Labs,” said Dave Briskie, president and CFO of Youngevity. “We anticipate gearing up our production capabilities across the platform as we move through 2019.”

Plexus Announces Initiative to Better Serve Hispanic Community

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Plexus Worldwide™  announced a formal initiative to better serve the diverse Hispanic community in the United States.

“As our business expands globally, it becomes increasingly important to communicate with our customers and Ambassadors in the language they are most comfortable,” said Christopher Pair, president of Operations and International. “Expanding diverse outreach across multiple platforms is a natural progression that will continue to grow as we launch Plexus in new markets.”

While Plexus has long had many documents and web pages in both Spanish and English, the company is expanding its efforts, making the entire Plexus website bilingual as well as corporate announcements, social outreach, training materials and product information.

The announcement was shared during the company’s recent annual Super Saturday event in Las Vegas, where the training was presented entirely in Spanish and coincided with English language events in 20 cities nationwide.

“Our decision to reach out to families from all backgrounds is not only important to our customers and Ambassadors, it just makes good sense as we are creating pathways of Health and Happiness,” said Alec Clark, president and founder of Plexus.