With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
“We were already experiencing quick momentum in quarters three and four in 2019, which carried over into 2020. We were very optimistic that we would see 2020 sales increase by 20 to 30 percent or even higher than the previous year,” recalls John Licari, Total Life Changes, chief operating officer.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
Total Life Changes recently donated over $20,000 to Focus: HOPE, the Detroit-based charity dedicated to using education and training to combat the effects of poverty and racism. The donation came as a result of the company’s “Virtual 5K” event held on August 22. Employees, customers and Life Changer independent business partners from around the world […]
“Our top priority for maintaining a great work environment is being honest and transparent with each other and letting all of our employees know that we are here to support them daily.” —SCOTT BANIA CHIEF COMMUNICATIONS OFFICER Company / Total Life Changes, LLC. Headquarters / Fair Haven, Michigan Number of Full-Time Employees / 104 Year Founded / 2003 WHAT MAKES […]
Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! 4-Time Winners Nu Skin Team National Zurvita 3-Time Winners LifeVantage Xyngular Jeunesse Isagenix Plexus Worldwide First Time Winners Total Life Changes Noonday Collection Youngevity MONAT Each company above is profiled in this supplement, with employees and executives sharing why they believe […]
With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]
IN THIS ISSUE: 2017 DSN Global 100 List DSN Makes its Global 100 Celebration an Event to Remember Frequently Asked Questions about the Global 100 Ranking DSN BRAVO AWARDS: Leadership: It Works! CEO Mark Pentecost: On the Road to Legendary Leadership: Isagenix’s Jim & Kathy Coover: Agents of Change Growth: Jeunesse: Forging an Uncharted Path to […]
Founder and CEO Jack Fallon, COO John Licari and CMO Scott Bania have turned years of friendship into a company that recently achieved an important milestone.