Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month.
Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Currently, Seldia membership includes 28 national direct selling associations and 19 corporate member companies, including Amway, LR Health & Beauty, Herbalife, Mary Kay and Oriflame. All Seldia members abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.
Seldia’s 7th European Direct Selling Conference, to be held October 16–17 in Brussels, will look ahead to the next 50 years of direct selling in Europe. Magnus Brännström, current chairman of the World Federation of Direct Selling Associations and CEO of Oriflame, will be one of the keynote speakers. Sessions will include such topics as futurism, disruptive technologies, innovative leadership and omni-channel development.