Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.
Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.
The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5.8 percent year-over-year (with the exception of China, which increased 2.3 percent).
A good reputation is the intangible but key ingredient for any company seeking to drive growth. And while it can’t be purchased, companies who fail to heavily invest in building it won’t survive.
The World Federation of Direct Selling Associations (WFDSA) announced that Roger Barnett, chairman and CEO of Shaklee, will serve as the organization’s chairman through October 2023. Barnett assumes the role of chairman from Magnus Brannstrom, CEO and president of Oriflame. “It is an honor and privilege to serve the direct selling industry as chairman of […]
(This article appeared on forbes.com.) Amid a fast-changing global landscape marked by constant disruption, there are certain industries that have proven to be resilient in the face of change. One such sector is the direct selling industry which started more than a century ago with young men going door to door to sell products. Fast forward […]
Plexus Worldwide is pleased to announce the addition Kim Drabik to its leadership team as the Director of Government Relations. In this new corporate role, Drabik will be responsible for driving strategy that moves good public policy, stakeholder engagement involved with local, state, federal and global government affairs. “Kim brings established and well-known direct selling industry […]
It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]
Looking for the 2021 DSN Global Celebration? The broadcast will take place: VIRTUAL EVENT – MONDAY, APRIL 19, 2021 8:30 PM – 10:00 PM (ET) Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from […]
Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, […]
LifeVantage CEO Darren Jensen was recently elected to the Board of Directors of the Direct Selling Association (DSA), the national trade association representing the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers. Jensen […]
It’s August, and you all know what that means, right? Yes, it’s our Billion Dollar Markets issue. Each year we provide you with an analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 countries with retail sales of $1 billion or more from direct selling. She […]