In an end of year message, World Federation of Direct Selling Associations (WFDSA) Chairman Roger Barnett shared a reflection on the industry growth experienced in 2021.
Collective industry sales increased by 2.3%, an increase that amounts to $179 billion. Participants within the industry now totals more than 125 million people.
There were also significant regulatory challenges in 2021, and Barnett expressed a commitment to the “ambitious agenda for enhancing the reputation of our industry and moving beyond compliance” that was set last year. Initiatives regarding Reputation Enhancement, Ethics and Beyond Ethics, and Global Legal and Regulatory, Barnett says, are on track and will soon begin to move to their next phases.
