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Plexus Welcomes Dr. Michael Hartman to Research Division

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Plexus Worldwide announced the addition of Dr. Michael Hartman, Ph.D., as vice president of Research and Development.

An accomplished scientist and respected authority in nutrition science, Hartman will lead an innovative team of Plexus scientists. In his role, he will oversee all facets of product ideation, research, formula development, medical affairs, claims substantiation, science education and product training.

“Michael has studied dietary supplements for nearly 20-years and is passionate about nutrition, health and wellness, so he’s the perfect fit,” said Gene Tipps, chief operating officer. “His experience in direct sales over the last decade has helped countless individuals benefit from science-based nutrition and we are thrilled to bring his knowledge and expertise to Plexus.”

Hartman holds a Bachelor of Science degree in Exercise Science from Towson University, a Master of Science in Kinesiology from Midwestern State University, and a Ph.D. in Exercise Physiology from the University of Oklahoma.

“I am excited to work with my team at Plexus to analyze the validity of the latest scientific research and leverage the most exciting findings to further the company’s growth around the world,” said Hartman. “My extensive research on how nutrition can influence human performance has enormous potential as we begin developing new Plexus products.”

Traveling Vineyard’s New Vintage to Support the American Brain Tumor Association

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Traveling Vineyard announced the release of 2018 Bella Mente, Delle Venezie Pinot Grigio, Italy, a special charity wine created to support the American Brain Tumor Association (ABTA).

Since the inaugural release of the Bella Mente label in 2015, Traveling Vineyard has donated $1 from the sale of every bottle to ABTA—nearly $90,000—through its wine community of 5,000 independent Wine Guides in 38 states who market wine as part of their Traveling Vineyard home businesses.

Bella Mente, Italian for beautiful mind, was inspired by Ted Bohnert, husband of Wine Guide Lori Stryker, who was diagnosed with Glioblastoma Multiforme in 2014 and died 10 months later. During his battle, Bohnert volunteered to participate in as many phase-zero experimental clinical trials and research programs as he could, hoping his participation might help save others in the future. In 2015, Traveling Vineyard launched the Bella Mente label to carry on his fight.

“The reality is that brain tumors impact a wide number of people,” said Rick Libby, chief executive officer of Traveling Vineyard. “In our Wine Guide community, we have been deeply moved by stories about loved ones who have been newly diagnosed or who have passed away. With Bella Mente, we’re able to honor those within our community, and help fund the initiative to change the course of this devastating condition.”

Funds raised by the ABTA are allocated to research, patient education and support services. To date, the ABTA has invested more than $32 million in brain tumor research.

Herbalife Nutrition Celebrates 21-Year Partnership with American Red Cross

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Herbalife Nutrition recently announced an extension of its support for the American Red Cross for the 21st consecutive year.

Over the past four years, the company has donated more than 1.1 million Protein Deluxe Bars, valued at $2 million, to 120 Red Cross blood donation centers across the U.S. In addition to product donations, the company hosts blood drives for its employees and independent distributors.

“Our partnership with the American Red Cross is built on the shared principles and values of helping others, and we look forward to another year of working together and changing lives,” said Alan Hoffman, executive vice president of Corporate Affairs, Herbalife Nutrition.

Most recently and for the second consecutive year, Herbalife Nutrition has joined other major organizations to support the American Red Cross Missing Types Campaign by promoting the need for blood donations. Also, independent distributors and employees generously participated in U.S. and international relief efforts, helping people affected by disasters, including Hurricane Florence, California wildfires and the Ridgecrest earthquake.

“The Red Cross relies on partners like Herbalife Nutrition to help ensure lifesaving blood donations are available to patients in need,” said Elizabeth Penniman, vice president of American Red Cross. “We are thankful for Herbalife Nutrition’s longstanding support of our mission and our blood donors by providing them important and nutritious snacks after they give blood.”

Since 2006, blood donations from more than 60 company-hosted blood drives, combined with the donations collected on the Herbalife Nutrition bloodmobile in Southern California, have saved countless lives. Also, since 2008, an Herbalife Nutrition executive has actively participated as a member of the board of directors of the American Red Cross Los Angeles Region.

MONAT’s Transcontinental Healthy Skin Revolution Tour Fuels Demand

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MONAT is in the midst of rolling out its skincare line through The Healthy Skin Revolution Tour, a mobile effort making stops in 14 cities across the U.S. and Canada.

Each stop of the tour to date has attracted between 200 and 800 attendees. With celebrations and aesthetician-led product demonstrations, the mobile tour has built a following of its own on Instagram (@monattruck) and sparked anticipation with each stop, with lines of MONAT Market Partners in white Cadillacs welcoming the truck to each city.

“The energy is truly unmatched,” said Stuart MacMillan, MONAT’s president. “We’ve doubled production at our in-house manufacturing facility in response to demand, and we’ve seen surge of new customers as our loyal following has quickly spread the word of the line’s results.”

The rollout of MONAT Skincare, the company’s eight-piece collection, sold a record-breaking $4 million in its first 36 hours and 50 percent of its aggressive 2019 forecast in just three weeks. The top in-demand product is Eye Smooth, a cream that boosts elasticity, followed by Rewind Age Control Nectar, a hyaluronic serum with natural fruit acids. Both products tout the use of REJUVENIQE®, MONAT’s signature blend of 14+ botanical oils and extracts proven to infuse skin with immediate hydration and luminosity.

“The response is further validation that disruption in this category was needed and we are here to deliver,” said Ray Urdaneta, MONAT’s co-founder and CEO. “We knew from market research there were thousands seeking more elevated, easy and results-oriented skincare options. We invested in years of research, unique plant-based ingredients and independent clinical studies to ensure our launch would be second to none.”

SeneGence Adds Men’s Skin Care Line

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SeneGence has announced its expansion into male skin care with SeneGence for Men.

The line was designed for specific facial skin and hair needs of men. SeneGence for Men offers a full product line that features a light Japanese sandalwood scent and SenePlex+™ Complex to hydrate and condition skin for a refreshed complexion.

The men’s line includes a Gentle Purifying Cleanser, Soothing Shave Cream and SPF 20 Moisturizer that help men achieve their skin care goals.

“As a mother of two sons, I’m excited to launch SeneGence for Men as it offers another opportunity for our Distributors to connect to their husbands, sons, and their male clientele,” said Joni Rogers-Kante, SeneGence CEO.

SeneGence is known for LipSense®, the long-lasting lip color, as well as a full line of anti-aging cosmetics and skin care products formulated for a variety of skin types.

CHI and LG Household & Health Care Launch Haircare Line with New Avon

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Farouk Systems, Inc. and LG Household & Health Care announced the launch of a new exclusive haircare line called AVON CHI® ESSENTIALS.

The new product line, which will be sold throughout the U.S. and Canada beginning October 30, will be sold through avon.com and New Avon’s direct sales program.

LG H&H acquired New Avon Company in April 2019. Under LG H&H’s ownership, New Avon Company will continue its strategy of product innovation while strengthening its position as the leading social selling beauty company in the region.

Farouk Systems, Inc., a leader in creating and manufacturing award-winning haircare and styling tools under the CHI® and BioSilk® brands, partnered with LG H&H in 2016 with a joint goal of bringing the latest technology and advancements to the beauty industry.

AVON CHI® ESSENTIALS consists of four pH-balanced products that are sulfate and paraben free: Replenishing Shampoo, Moisturizing Conditioner, Repairing Serum and Thermal Protecting Spray. All products are over 90 percent natural and formulated exclusively for Avon. They contain a blend of nutrient and antioxidant-rich ingredients like aloe vera, pomegranate, and hibiscus. The aloe vera is organically grown by Farouk Systems in Houston, Texas.

New U Life Partners with Keto Expert Thomas DeLauer

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Following the successful launch of its KG4® ketone drink mix, New U Life is partnering with world-renowned ketogenic lifestyle expert, Thomas DeLauer.

DeLauer will collaborate with the company to further develop its keto line, which embodies achievable health and wellness within a ketogenic lifestyle.

A successful health and fitness author as well as a business and health optimization coach, DeLauer reaches millions of people through his popular YouTube channel. His particular expertise is in the area of a ketogenic lifestyle. He is a personal trainer who has helped clients around the world reach their desired states of peak performance in life, and his collection of educational and instructional materials include easy-to-follow meal plans and scientific data on navigating the ketogenic diet.

“I’m honored to lock arms with New U Life in this exciting partnership to help change how the world looks at food and health forever,” said DeLauer. “Together, with my ten years of nutrition and ketogenic research and New U Life’s powerful ability to deliver a message, we can, and we will, change how people feel about themselves and consequently make the world a better place.”

New U Life will deploy DeLauer’s expertise and keto-specific educational content to further develop its unique keto product line.

“Being a pioneer in the ketogenic supplement market, we find it necessary to partner with the world’s most recognized educator in the ketogenic lifestyle,” said Jeremy Wardle, New U Life’s vice president of Marketing. “We are beyond excited about this unique partnership and expect a tremendous response both nationally and internationally.”

Herbalife Raising Healthy Diets Awareness for World Food Day 2019

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In recognition of World Food Day, Herbalife Nutrition is raising awareness of this year’s theme “Healthy Diets for a #ZeroHunger World.”

World Food Day is sponsored by the Food and Agriculture Organization (FAO) of the United Nations. Herbalife is sharing tips on reducing food waste and calling on its independent distributors, employees and the more than 7 million members of its social media community to take action in making healthy and sustainable diets available and affordable.

“Hunger is a rapidly growing global crisis and we hope that by educating people about all the ways they can help, including reducing food waste, we can help build a world where everyone has access to quality food,” said Dr. Kent Bradley, vice president of Medical Affairs and Nutrition Education at Herbalife Nutrition.

The education-driven campaign is part of the Herbalife’s Nutrition for Zero Hunger initiative, which, in collaboration with nonprofit partners, focuses on providing access to healthy foods, improving nutrition education, identifying sustainable food resources and helping raise awareness of the global hunger crisis. In September, the company launched its Nutrition for Zero Hunger global initiative to help end world hunger, aligning with the United Nation’s Sustainable Development Goal #2, which calls for bold action to end hunger in all its forms by 2030, as well as solutions to achieve food security and improve nutrition worldwide.

One of the major contributing factors to global hunger and food insecurity is food waste, with 1.3 billion tons of food produced globally being lost or wasted. Some of the tips on how to reduce food waste being shared by Herbalife with its nonprofit partners and their communities include:

  • Know Food Expiration Dates – Understanding expiry dates for food can help reduce throwing out food that is still good. A “sell-by” date is the date that food has to be pulled from store shelves, a “use-by” date is suggested for best flavor or quality, but many foods are safe to eat after this date.
  • Get Creative with Recipes – Soups, stews and salads are great options for many leftover veggies and grains. For example, overripe tomatoes can be added to a homemade sauce and brown bananas are perfect for your morning smoothie or shake.
  • Plate Up in the Kitchen – Food left on the plate is most commonly thrown out. Instead of family style, where dishes are on the table, consider portioning out meals in the kitchen to avoid over-serving.
  • Donate to Those in Need – Consider donating extra food items to local food banks, food pantries and charities. You can find local food banks accepting donations through WhyHunger.com

As a leader in global nutrition, Herbalife Nutrition was founded, nearly 40 years ago, on the importance and value of good nutrition, providing a reliable source of nutritious food through a network of independent distributors to customers worldwide.

SeneGence Expands into Hong Kong

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Global beauty brand SeneGence International announced that it has launched in Hong Kong.

The Foothill Ranch, California-based company is offering preliminary opportunities for new Distributors to join the company for a limited time only. The full Distributor benefits model will become available at the beginning of 2020.

“SeneGence’s global expansion is bringing our products and distributor opportunities to millions of women worldwide,” said Joni Rogers-Kante. “It’s so exciting to have another country join the SeneGence family.”

SeneGence, which launched in New Zealand this past January and in Mexico last November, is known for LipSense®, the long-lasting lip color, as well as a full line of anti-aging cosmetics and skin care products formulated for a variety of skin types.

4 Ways to Improve Facebook Video Marketing

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Video marketing is one of the most effective ways to generate leads and boost sales.

Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, CMO at Spartan, here are four ways to improve your Facebook video marketing.

  1. Provide captions with videos. By performing a cursory scroll on Facebook, it’s easy to notice that most videos feature subtitles. One of the reasons for this is that while videos on Facebook automatically play, they don’t feature audio until a user enables it. This is where subtitles come into play, since they provide context to the images a viewer is presented with. No matter how short a video on Facebook is, it should include captions; this will have a considerable impact on video marketing efforts moving forward.
  2. Experiment with different video formats. What one must know about Facebook video marketing is that it isn’t an exact science, which is why experimentation is encouraged. For example, one may assume that video content shot horizontally is ideal, as it reflects traditional video. On the flipside, video content shot vertically tends to perform better on mobile platforms, which are just as important as desktop platforms, if not more so. Experiment with different formats to see which offers more engagement. From there, marketing efforts should be adjusted accordingly.
  3. Promote Facebook video content. The more eyes that Facebook video content attracts, the better it will perform. This is a given, but one may not consider the importance of promotion across other social media platforms. What this does, in theory, is attract an audience that may not have been found otherwise. Furthermore, it encourages viewers to find content creators on Facebook so that they can more closely follow the work that they publish. Though video is the content being consumed, marketing on different platforms shouldn’t be ignored.
  4. Include a call to action. Like any piece of promotional material or content, a Facebook video should include a call to action. This instructs or encourages a viewer to complete a certain action after watching a video. Such an action could be clicking a “learn more” link, visiting a testimonials page, signing up for a newsletter, or completing a transaction. Regardless, the best Facebook video marketing campaigns feature CTAs that viewers can carry out.

Mary Kay CMO Contributes Opening Chapter of New Entrepreneurship Book

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Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years, including Mary Kay Ash.

Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash, one of the world’s greatest female entrepreneurs. From home-based businesses to women-led global businesses, the book explores the impact of female empowerment, the very cornerstone of a Mary Kay business.

More than 55 years ago, Mary Kay Ash launched her company with the purpose of empowering women. A change champion and groundbreaking businesswoman, she dedicated her life to female entrepreneurs. Today, her timeless principles connect a community of women who embraced entrepreneurship and grew it into a global empire.

“Our company’s founder, Mary Kay Ash, changed the world of business by creating more opportunities for women and we are proud to share strategies and ‘keys to success’ as a contributor to this new entrepreneurship book,” said Adkins-Green. “Mary Kay Ash’s lifetime of achievements made her a trailblazing entrepreneur, while her lasting legacy has made her an icon. Our company was built by a woman, for women. Our continued mission of empowering women worldwide is as important now as it has ever been.”

The new book provides a lens into the power of female entrepreneurship and is edited by entrepreneurship expert Victoria Crittenden, Professor of Marketing at Babson College. Crittenden’s research has been published extensively in journals such as the Journal of Academy of Marketing Science and Entrepreneurship Theory & Practice. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.

“Through discussing examples of history’s leading women entrepreneurs like Mary Kay Ash, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of entrepreneurial endeavors,” said Crittenden. “As I shared in the introduction of the book, my own mother began a direct-selling business when I was a child and I witnessed first-hand how empowering a woman can change her outlook on life and, thus, her children’s lives.  I believe that entrepreneurship is in the DNA of the women and stories appearing in the chapters of this book and I’m honored to include Mary Kay Ash.”

For more information about Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, click here.

Nu Skin Surpasses 650 Million Meals Donated; Announces Sustainability Efforts

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Nu Skin announced another major milestone in its Nourish the Children (NTC) initiative, surpassing more than 650 million meals purchased and donated since 2002.

Malnourished children in more than 50 countries around the world have been fed VitaMeal, a nutrient-dense food, from one of NTC’s third-party charity partners after Nu Skin sales leaders, customers and employees purchase and donate the bag of food.

Nu Skin Chairman of the Board Steven J. Lund delivered the news in front of more than 10,000 sales leaders who gathered in Salt Lake City last week at the companys biennial sales conference.

“The Nu Skin family continues to come together to be a force for good throughout the world,” said Lund. “We are grateful for the ongoing generosity of our sales leaders, customers and employees who support the Nourish the Children initiative and make it possible for us to feed more than 120,000 malnourished children a day. We realize that much more still needs to be done and look forward to continuing to build upon the momentum that we have created.”

Company Focuses Sustainability Efforts Around Key Initiatives

Nu Skin also recently introduced its areas of focus for sustainability and several key initiatives. CEO Ritch Wood identified three areas of focus for the company’s sustainability efforts: people, planet and product.

“People are at the heart of everything we do at Nu Skin, and improving the lives of people will only happen when we become better stewards of our planet and continue to develop products that are made from the best possible combination of quality ingredients and innovative technology,” said Wood.

Wood also introduced five specific pledges Nu Skin is making toward its sustainability efforts:

  • Nu Skin will create an environmental impact scoring system, and the company’s top 20 products will have an improved environmental impact score by the end of 2020.
  • Nu Skin will assess and score 100 percent of its products beginning to end, mindfully making changes to benefit the planet by 2023.
  • Nu Skin will change all its packaging to be reusable, recyclable, recycled, refillable or recoverable before 2030.
  • Nu Skin is aspiring to build a global network of zero-waste facilities to reduce its carbon footprint.
  • Nu Skin will invest at least 50 percent of its Foundation giving in communities and people that are providing essential resources to our planet and its inhabitants.

“We created these initiatives because we care about the impact that we are making on the world and on the environment and to bring more focus to our sustainability efforts. We look forward to doing even more; to continue putting forth efforts and making improvements to become a leader in sustainability,” continued Wood.