USANA Named Top Rated Direct Selling Brand for Fifth Time

USANA Home Office

USANA, a Salt Lake City-based cellular nutrition company, was named the 2018 Top Rated Direct Selling Brand in’s Survey of Vitamin and Supplement Users.

This is the fifth time USANA has earned this award, which is based on customer satisfaction. According to the survey, a greater percentage of consumers were highly satisfied with USANA than with other direct selling brands.

“Receiving this kind of feedback directly from our consumers is something we value a great deal,” said Dan Macuga, USANA’s chief communications and marketing officer. “It serves as an indicator of our passion and focus for putting our customers first. Our investment in research and development and manufacturing are validated by consumer satisfaction awards like this. With the further development of our USANA InCelligence Technology® and brand new Celavive® skincare system, 2018 and beyond will be a great time to be a USANA customer.” is an independent, third-party supplement testing company providing results, reviews, ratings and comparisons of vitamins, supplements, herbs and nutrition products to consumers. It surveys its readers annually regarding their use, choice and satisfaction with supplements.

“This top rating demonstrates high satisfaction among USANA supplement users,” said President, Dr. Tod Cooperman.