Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list.
The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales.
The CCR Program is based solely on a company’s customer-to-distributor ratio taking into consideration the following definitions:
- Distributor—someone who DOES have a distributor agreement in place
- Customer—someone who DOES NOT have a distributor agreement in place
- Active is defined as each customer and distributor must have made a product purchase during the last six months. Active customer and distributor counts are limited to those in the U.S. and Canada.
Companies must have been in business for at least one year and have a minimum of $5 million in annual revenue. Qualifying companies must attain: 5:1 up to 10:1 for Gold status and 10:1 or more for Platinum status.
Direct selling companies with a strong retail base of satisfied customers are experiencing impressive growth and deserve recognition and acknowledgment for their efforts. Being customer-centric equals success for everyone—distributors, direct selling companies and the channel as a whole.
DSN CCR Program acknowledges the following companies that have submitted their CCR application and been approved: