Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, has acquired Nature Direct, an Australian manufacturer and distributor of essential oil-based nontoxic cleaning and care products for personal, home and professional use.
“Youngevity has been searching for a green alternative line of cleaning products that would be synergistic with our philosophy of offering products that are supportive of a healthy lifestyle for some time,” said Dave Briskie, president and CFO of Youngevity. “Nature Direct’s products embody those attributes we were seeking and are a welcome addition to our Youngevity family of products.”
Nature Direct was formed in Australia in 2007 to create eco-friendly, effective and affordable home cleaning products using essential oils. The company has grown its product lines to include personal care and professional use nontoxic disinfectant products.
Nature Direct’s salesforce has been located in and focused on the Australian market. As part of Youngevity, their products will now be made available throughout Youngevity’s social selling program that operates in seven countries, including New Zealand, Mexico, Columbia and the United States.
“We are excited to join the Youngevity team and become a part of their innovative omni-direct platform as we bring with our clean-living message to the company,” said Jeanette Anderson, co-owner of Nature Direct. “We knew our essential oil homecare solutions were unique, and now a much wider audience around the world will know, too. We expect our distributors will also enjoy the benefits of enhanced earning opportunities and global cross-selling opportunities that exist as part of Youngevity’s unique selling platform.”
Nature Direct Co-Owner Neil Reid added, “We are honored and privileged to offer a legacy to our incredible team with global opportunities to build an exciting and solid business. We look forward to a whole new generation of families enjoying healthier and safer homes that are free from toxic chemicals.”
“We see the global Youngevity opportunities in the emerging gig economy providing an exciting future for our Australian distributors,” said Karla Hart, who co-founded Nature Direct and is a Master Distributor.