As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.
Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, has acquired Nature Direct, an Australian manufacturer and distributor of essential oil-based nontoxic cleaning and care products for personal, home and professional use. “Youngevity has been searching for a green alternative line of cleaning products that would be synergistic with our philosophy of offering products that are […]
Nu Skin Enterprises Inc., a Provo, Utah-based seller of cosmetics, personal care and wellness products, has reported fourth-quarter and 2017 financial results. For the fourth quarter ended December 31, 2017, the company reported revenue of $666.2 million, an increase of 25.4 percent from $531.3 million in 2016. “We concluded 2017 on a high note with […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
Founded: 1984 Headquarters: Provo, Utah Top Executive: CEO Ritch Wood 2016 Revenue: $2.208 billion Global 100 Ranking: 11 Products: Beauty and Wellness Nu Skin Enterprises, the skincare and wellness company founded by Blake Roney, Sandie Tillotson and Steve Lund in 1984, has been able to consistently rank among the upper echelon of direct selling companies in the world because it has […]