Herbalife debuted Herbalife V, its new plant-based product line certified USDA organic and formulated without soy or dairy. The products are also non-GMO-verified, Kosher and made with no artificial sweeteners or flavors.
Currently, the product line includes five products: Plant-based Protein Shakes; Greens Booster, a superfood powder; Immune Support, which contains vitamins C, D and zinc; and Digestive Support, a blend of oat and guar fibers to support digestion and regularity.
“Plant-based is no longer limited to vegans but has expanded to the general population looking to incorporate healthier options as part of their daily nutrition,” said Humbi Calleja, Vice President and General Manager of Herbalife, North America. “Today’s consumer is savvy, reads labels, and understands healthy ingredients, and with the launch of the Herbalife V, we are meeting their goals whether they eat only plants or mostly plants, want to add more plants to their diet or are plant curious.”
