The Direct Sellers Association of Canada (DSA Canada) is marking its 70th anniversary this year, celebrating its long-standing role of supporting the direct selling industry in Canada. Launched in 1954, DSA Canada has been committed to establishing ethical standards, ensuring consumer protection and enhancing credibility and stability for the direct selling industry.
The Direct Sellers Association of Canada (DSA Canada) celebrated its annual Direct Sellers Day. Themed My Independent Spirit to highlight the resilience, creativity and entrepreneurial drive of independent sales consultants (ISC) across Canada, the event included the ISC Awards ceremony, which honored finalists in four categories: Rising Star, Mark of Distinction, Community Spirit, and Direct […]
The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?
The Direct Sellers Association of Canada (DSA Canada) announced it has awarded $16,000 in scholarships to four Canadian university students. This annual scholarship program was created to support the education of students connected to the direct selling industry.
The Direct Sellers Association of Canada unveiled a new brand identity celebrating the independent spirit of direct selling. The new logo was designed to capture “the essence of empowerment” and represent the association’s core principles of advocacy and ethical business practices, with varying shades of blue symbolizing trust, stability and professionalism.
Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.
The Direct Selling Association of Canada Board met with Members of Parliament (MPs), senators and other government officials over a two-day span to advocate for the direct selling industry. In twelve meetings attended by representatives from all of the country’s major parties, DSA members promoted the economic and social role the direct selling industry plays […]
Board members for the Direct Selling Association of Canada met with Members of Parliament, senators, and other government officials during a two-day meeting in Ottawa, the nation’s capital, to discuss the importance of independent contractor status for distributors and the need for a regulatory framework, as well as to advocate for the direct selling industry as a whole.
The Direct Selling Association (DSA) of Canada organized a “day on the hill” in Ottawa to meet with Members of Parliament (MPs) and other important decision makers.
The Direct Sellers Association of Canada (DSA), in a report releasing industry growth data for the channel in Canada in 2020, announced significant growth of 26% year-over-year and $4.15 billion in retail sales. The number of Canadian consultants also grew to 1.39 million, a 20% increase over 2019.
Results from consumer research conducted by the Direct Sellers Association (DSA) of Canada show the potential for growth in the “side-hustle” world, particularly for direct sellers. A key finding was that, over the next year, almost 4 in 10 Canadians will look to make additional money outside of their direct employment. The research showed that […]
Seven students received an academic boost when the Direct Sellers Association of Canada (DSA) recently announced its scholarship winners for 2019. This is the eighth year of the scholarships, which celebrate and contribute to the educational endeavors of both sales consultants and employees in the direct selling industry, as well as their families. The DSA […]