The Direct Sellers Association of Canada (DSA Canada) unveiled a new brand identity celebrating the independent spirit of direct selling. The new logo was designed to capture “the essence of empowerment” and represent the association’s core principles of advocacy and ethical business practices, with varying shades of blue symbolizing trust, stability and professionalism.
“Our new logo represents the spirit of our community,” said Peter Maddox, DSA Canada President. “It’s our visual pledge to foster entrepreneurship and champion ethical business standards.”
The new DSA.ca website was also launched, providing a platform for member companies to share their stories of success and opportunity. The association will launch an extensive media and public relations campaign to share the new look, logo and website.
